With fake news and spammers infiltrating so much of the internet, people value authenticity more than ever, especially when it comes to their local businesses. People are more likely to visit a store or website that they trust, which means businesses need to prioritize authenticity as a local brand.
Through smart marketing techniques and SEO, businesses can build that trust with local consumers. Here are the four main tips to keep in mind when crafting a brand’s standards. Visit Local Media to [read more].