If you have been following our journey over the last few weeks, I’ve been talking quite a bit about Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness). Here I share how businesses can build their expertise online and in this follow-up article I share the authoritativeness and its importance to a Google My Business listing.
Trustworthiness and Its Place in Google’s Ecosystem
The definition is quite simple. Trustworthiness is defined as: The ability to be relied on as honest or truthful.
Demonstrating trustworthiness online to consumers who haven’t bought products and/or services from a business before is more of a challenge. Especially with it being so easy for literally anyone to give a business a positive or negative review with a few clicks.
While Google and many other online review sites such as Yelp try to make sure the reviews are real, relevant, plus provide valuable insights into the business, it’s not easy to accomplish. It’s left up to the business to prove their trustworthiness.
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