Incorrect location or NAP (name, address, phone number) data in local business directories wreaks havoc on well-planned local SEO efforts. At best, bad location data causes duplicates, and at worst, it causes a loss of consumer trust. Studies have shown 67 percent of consumers lose trust in a brand if they get lost en route to a location due to an incorrect address online.
Before we go into how to fix this bad location data, let’s explore how it comes to pass in the first place. Once you’re aware of the multiple ways it is created, you’ll be ready to implement the best practices to combat it. Visit Search Engine Journal to [read more].