Authoritativeness & Its Importance to a Google My Business Listing

Authoritativeness & Its Importance to a Google My Business ListingLast time we talked about E-A-T, but more specifically about expertise, which is represented by the “E” in E-A-T. Today we are going to explore authoritativeness, so let’s start by defining it.

What Is Authoritativeness?

Authoritativeness is defined as: The quality of possessing authority. The quality of trustworthiness and reliability.

When Google added E-A-T to their Search Quality Rater Guidelines, they didn’t give local marketers a definition – it was more like a guideline and examples. You can go to page 19 of those guidelines to read about E-A-T. (BTW… on October 12 they just updated them again.)

As we explored earlier, you can’t have real, substantial authoritativeness without expertise. It’s proven – we know you can’t build trustworthiness without showing your expertise.

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