Author Archive for Bernadette Coleman – Page 2

Local Businesses Can Stand Out in a Zero-Click Search – Here’s How [#Infographic]

Local Businesses Can Stand Out in a Zero-Click Search – Here’s How [#Infographic]

When you’re searching online, the last thing you want to do is scroll through dozens of pages to find what you’re looking for. Impatient consumers want the right results right now. Enter: the zero-click search. Google has learned how the average consumer behaves and has adapted their search results to produce zero-click results in the form of featured snippets, Google My Business listings and answer boxes.

With less consumers actually clicking through to a local business’ website, are zero-click searches killing SEO? Well, no! It’s a matter of optimizing your strategy to help more local businesses get found online. As marketers working in the fast-paced digital era, we know we have to adapt – as soon as possible – to the newest trends. That means zero-click searches. Visit Advice Local to [read more].

Local SEO Stats That Need to Be Considered in 2019

Local SEO Stats That Need to Be Considered in 2019

How crazy is it that we’re already through February? This year has been moving quickly! The beginning of 2019 held so much promise for us, and it keeps getting better. It’s still early in the year, which means there’s plenty of time to crank things up and refocus our local search goals based on new information. And boy, do we have some new information for you!

Today, we’re focusing solely on stats that need to be considered this year when devising a local search plan. Believe us when we say that they’ll have even the most expert marketers rethinking their strategies. Visit Advice Local to [read more].

Are All Data Aggregators Created Equal?

Are All Data Aggregators Created Equal?Some “experts” might tell you that all data aggregators are the same. After all, a citation is a citation. But is that really the case? Are citations just like publicity; even if it’s bad, it’s still publicity? Well, no!

You’ve heard me talk about bad data before, but at the risk of sounding like a broken record, I cannot stress enough the importance of having clean data. Citations have to be accurate in order to be useful to potential customers and local businesses. Inaccurate data can actually hurt a business. So no, not all citations are created equal – and not all data aggregators are created equal, either.

Today, I want to explore the key data aggregators in the United States: Neustar Localeze, Factual, Infogroup and Acxiom, as well as the main differences between them. Before we go too much into that, let’s start with the basics. Visit Advice Local to [read more].

How to Win More Customers in 2019 With Local Content Marketing








How to Win More Customers in 2019 With Local Content Marketing2019 is the year of the local business – we’re certain about that! I study local search day in and day out, and I know how to help our partners get an edge over their competitors. One of the ways we do this at Advice Local is through the production of specialized, local-focused content. By the way, this has never been more front-and-center in the local marketing environment than it is today. Let’s talk about why.

Local Content – A Sales Rep Itself

Plenty of businesses see content as less valuable than it is. In fact, it often has an underestimated role in the selling process. Sure, there are many articles presented as “how-to” guides or that provide insight on a business’ area of expertise, but what’s their ultimate goal? To sell.

When a plumber publishes an article on the signs indicating the need to replace a faucet, they want to be the company selected by the homeowner to replace their faucet! If the content is written in a way that establishes the plumber’s authority as a knowledgeable professional, the reader is more likely to give them a call. Visit Advice Local to [read more].

Voice Search Readiness in 2019 and Beyond








Voice Search Readiness in 2019 and Beyond2019 is here. While the focus in recent weeks has been predictions on the digital marketing trends that are expected to emerge this year, I would argue that one of the most important measures brands need to take in 2019 is to implement a full-scale voice search readiness strategy, if they have not already.

Sure, voice search as a concept is nothing new, but it is being utilized now more than ever. In fact, ComScore predicts that by 2020, 50% of all searches performed by consumers will be with the use of voice. That means the clock starts now to be ready by New Year’s Day next year.

That percentage is only going to increase for a myriad of reasons. Apple’s Siri was intimidating at first, but as soon as people experienced the ease of dictating their searches versus physically typing them, many latched onto this futuristic practice right away. Other mobile brands followed suit with similar products, like the creation of Google Assistant (formerly Google Now) for Android devices, and before we knew it, we had entered the world of whole-home speakers that can give us the ability to perform tasks like turning lights on and off with our voices. Visit Street Fight to [read more].