Author Archive for Bernadette Coleman – Page 2

Five Local SEO Myths That Are Causing Harm to Local Businesses

Five Local SEO Myths That Are Causing Harm to Local BusinessesWhen it comes to local SEO, there are many myths and half-truths that people like to repeat – or things that were true once upon a time – before Google made a change for the gazillionth time. Outdated information in blog posts, slide decks and guides has left local businesses with a lot of misinformation.

Local SEO Myths That Must Be Dispelled Immediately

While some of these strategies may have been true or even worked well in the past, they are now definitely causing more harm than good. But don’t worry! I’m here to address this – and debunk a few local SEO myths along the way. Visit Advice Local to [read more].

The 411 on Using Google My Business Insights to Increase Local Search Traffic

The 411 on Using Google My Business Insights to Increase Local Search TrafficGoogle My Business is one of the more important ways to ensure that a local business gets found online. Today, we are going to look at how to navigate and understand Google My Business Insights. Here’s a step-by-step tutorial full of secrets to learning about GMB Insights.

Google My Business – Is it Easier Said Than Understood?

For us marketers, it’s moderately simple to navigate the Google My Business (GMB) dashboard and a GMB listing, but when a business owner logs into their GMB account, it can be a bit more of a challenge.

The information within the dashboard and within a GMB listing can be as useful as it can be damaging when not properly understood, optimized and maintained. We have two how-to’s on that to help – How to Claim and Optimize a Local Business Listing on Google My Business and How to Create a Google My Business Listing. Visit Advice Local to [read more].

Getting the Gist of Plus Codes on Google Maps

Getting the Gist of Plus Codes on Google MapsWhat’s a Plus Code? I’m not referring to Google+, which has died on the vine. If you haven’t heard of Plus Codes, don’t worry, you’re not alone. I’m going to break it down for you today. You’ll learn what a Plus Code is, why it can be important, and how to find a Plus Code.

Plus Codes– a technology silently rolled out earlier this year by Google Maps – is exactly what someone without an address needs to get deliveries, register to vote, and other handy things like access emergency services. “911, what’s your Plus Code?” Think of them as addresses everyone can pronounce and understand anywhere in the world.

What Is a Plus Code?

When you don’t have a street name and number to give out, a Plus Code gives out a short code – made out of 6 or 7 letters and numbers, a town and a city – to map out an exact location, even in places with no roads. Pretty handy, isn’t it? Visit Advice Local to [read more].

How Serving the “Me” Generation in Real Time Is a Win for Local Businesses

How Serving the “Me” Generation in Real-Time is a Win for Local BusinessesIt’s no secret that local businesses rely heavily on the online world – or if they don’t already, they should. How else could they capitalize on all the potential customers searching every day for local, nearby places to do everything from eating to shopping to buying goods and services?

Having a great storefront at a busy location or an ad in the local newspaper used to be the best ways to attract the attention of potential customers. However, the world is certainly changing, and the way we advertise for local businesses should change as well.

Small and local business owners who are not yet optimizing or fully leveraging their local presence online are losing out to the competition. So how are you helping them?

Think about it – would you buy shoes from that shady store ’round the corner? It’s a bit dirty – plus it continuously changes its prices, refuses to honor its promotions, and they’re closed when it says they’re open! Hmm, you probably wouldn’t. Precisely the same thing happens with online presence for local businesses. If it’s not pristine, potential customers are going to choose the competition. Visit LSA Insider to [read more].

The Latest in Local Listing Management – Citation Services Compared

The Latest in Local Listing Management – Citation Services ComparedWhen you’re shopping around for goods or services online, it’s only natural to compare. And when it comes to finding the right local listing management company, it’s the same. You’ll have pertinent questions: Are you getting the best value for your money? What about quality? Sure, local listing management companies and citation services might not be a pair of shoes, but when looking at the competition, these questions are just as important.

You want to know you’re getting the very best possible solution when buying online – and our agency, and our franchise and brand partners are looking for the same thing. Comparing local listing management companies and citation services before deciding on one is not only common sense, it’s actually smart, smart, smart!

Let This Ultimate Citation Services Comparison Chart Be Your Guide

There’s a multitude of companies out there offering citation services, including Synup, Yext, Whitespark, Moz Local, BrightLocal, and us of course – Advice Local. So which one is the best? Visit Advice Local to [find out].