Author Archive for Bernadette Coleman – Page 2

The Power of the Business Listing – Building Trust in 2019

The Power of the Business Listing – Building Trust in 2019

Local businesses are always in fierce competition with household names on the web. To be a viable competitor, they have to improve their placement in search. There are many ways to do that, but an important step has to be taken care of first: the local business listing. Creating, claiming, and optimizing a business’s listings is key for establishing trust between the local business and their consumer base.

Optimized Local Business Listings

We talk about business listings frequently. That’s because they offer immeasurable benefits—but they can also hinder business if they aren’t optimized well. Optimization takes on many different forms, but it all starts with claiming a listing. Duplicate listings and incorrect content create what we refer to as bad data, which we’ll go further into shortly. Visit Neustar to [read more].

What Is Natural Language and How to Use It for Voice Search Optimization

What Is Natural Language and How to Use It for Voice Search Optimization Remember when we released Voice Search for Local Businesses, Franchises and Brands: The Guide to Getting Found? Well, we’re not done emphasizing the importance of voice search readiness, nor will we be anytime soon!

Today, we’re discussing natural language. In order for businesses to properly optimize for voice search, they need to evaluate how they deliver their information. If ComScore says 50 percent of all searches will be by voice in 2020, then 2019 is the year to get focused. Visit Advice Local to [read more].

Local Businesses Can Stand Out in a Zero-Click Search – Here’s How [#Infographic]

Local Businesses Can Stand Out in a Zero-Click Search – Here’s How [#Infographic]

When you’re searching online, the last thing you want to do is scroll through dozens of pages to find what you’re looking for. Impatient consumers want the right results right now. Enter: the zero-click search. Google has learned how the average consumer behaves and has adapted their search results to produce zero-click results in the form of featured snippets, Google My Business listings and answer boxes.

With less consumers actually clicking through to a local business’ website, are zero-click searches killing SEO? Well, no! It’s a matter of optimizing your strategy to help more local businesses get found online. As marketers working in the fast-paced digital era, we know we have to adapt – as soon as possible – to the newest trends. That means zero-click searches. Visit Advice Local to [read more].

Local SEO Stats That Need to Be Considered in 2019

Local SEO Stats That Need to Be Considered in 2019

How crazy is it that we’re already through February? This year has been moving quickly! The beginning of 2019 held so much promise for us, and it keeps getting better. It’s still early in the year, which means there’s plenty of time to crank things up and refocus our local search goals based on new information. And boy, do we have some new information for you!

Today, we’re focusing solely on stats that need to be considered this year when devising a local search plan. Believe us when we say that they’ll have even the most expert marketers rethinking their strategies. Visit Advice Local to [read more].

Are All Data Aggregators Created Equal?

Are All Data Aggregators Created Equal?Some “experts” might tell you that all data aggregators are the same. After all, a citation is a citation. But is that really the case? Are citations just like publicity; even if it’s bad, it’s still publicity? Well, no!

You’ve heard me talk about bad data before, but at the risk of sounding like a broken record, I cannot stress enough the importance of having clean data. Citations have to be accurate in order to be useful to potential customers and local businesses. Inaccurate data can actually hurt a business. So no, not all citations are created equal – and not all data aggregators are created equal, either.

Today, I want to explore the key data aggregators in the United States: Neustar Localeze, Factual, Infogroup and Acxiom, as well as the main differences between them. Before we go too much into that, let’s start with the basics. Visit Advice Local to [read more].