Author Archive for Bernadette Coleman

Franchises Need Local Listing Management, Too – Here’s Why

Franchises Need Local Listing Management, Too – Here’s WhyFranchises, more than many other kinds of businesses, need to be on top of their local presence online. Between managing dozens or even hundreds of different listings, responding to reviews, and touching base with their respective communities, franchise companies have their work cut out for them.

That’s why they need local listing management partners to help bear the load. Let’s talk about why.

Local SEO Is Not Just a Passing Fancy – And “Near Me” Is Also Here to Stay

Today, almost every aspect of society is focused around a mobile, digital world. When people need to find a service or product, they immediately turn to their smart devices. Local businesses and brands realize that they need to be a part of this digital landscape, but when it comes to managing their online reputation and digital presence, some franchises are falling behind. Visit Advice Local to [read more].

What Happens When Online Impacts Life Offline: The Big Takeaways From the 2018 Internet Trends Report

What Happens When Online Impacts Life Offline: The Big Takeaways From the 2018 Internet Trends ReportIt’s that time of year again! The Advice Local Team and the #QueenofLocalSEO have reviewed the 2018 Internet Trends Report to find the most impressive and significant highlights. And, today, we’re bringing you the 2018 Internet Trends Report Infographic. (Definitely snag it and share with your clients and friends. We love when you embed and share our infographics.)

But Wait… There’s More

Every year, Mary Meeker of Kleiner Perkins (formerly Kleiner, Perkins, Caulfield & Byers aka KPCB) presents The Internet Trends Report. She reveals the vital data she and others have gathered over the past year about consumers, digital marketers, brands, and advertisers.

We take it a step further, because, let’s face it: the nearly 300-page slideshow is a lot to take in. We selected the most important pieces of information, and now I’m sharing them with you, along with an analysis. Visit Advice Local to [read more].

Making Local Search Trends Simple in 2018 Infographic

Making Local Search Trends Simple in 2018 InfographicAs you know, I’m passionate about local search and making it as simple as possible. I even have an entire content series called “Local Search Made Easy” dedicated to this focus.

Today, we are taking it a step further and providing you with an infographic on 2018 local search trends to back it up even more.

We’re All About Local Search Made Easy

When it comes to improving local search results placement and optimizing a business’ local presence online, there are five must-haves for getting found online. Visit Advice Local to [read more] and access the infographic.

Why Agencies Need Local Listing Management Partners

Why Agencies Need Local Listing Management PartnersWhen you’re running your own agency, you rely on your team on a daily basis. These are the web developers, graphic artists, SEO experts and content creators that keep your agency afloat, and without them, business would be much more challenging.

However, what most agency owners don’t realize is that their tech guys aren’t the only people who can give their company the boost it needs. Agencies often refuse additional services because they want to save money or keep everything in-house. But in reality, refusing the help of third party providers, like a local listing management partner, can actually cost them time and money.

Today I want to talk to you about why agencies, no matter how big or small they may be, can benefit from partnering with a local listing service. It’s not just about the time and the money; it’s about making your agency the best it can be. Visit Advice Local to [read more].

How to Ensure Search Engines and Consumers Trust a Local Business Website

Understanding Search EnginesSearch is complicated. Trust is complicated. Both of these are absolutely necessary for a local business or brand to place on the first page of search results. A business can’t just build a website, optimize it for search and wait for consumers to find it. The good ‘ol days are long gone.

Webmasters, SEOs and digital marketers alike have to be on the top of their game and employ an array of strategies to help their local business customers place in search results.

Trust Requires Action

Today, I’m going to focus on the strategies that will help build trust among search engines and, by proxy, consumers. Visit Search Engine People to [read more].