Author Archive for Bernadette Coleman

How to Win More Customers in 2019 With Local Content Marketing

How to Win More Customers in 2019 With Local Content Marketing2019 is the year of the local business – we’re certain about that! I study local search day in and day out, and I know how to help our partners get an edge over their competitors. One of the ways we do this at Advice Local is through the production of specialized, local-focused content. By the way, this has never been more front-and-center in the local marketing environment than it is today. Let’s talk about why.

Local Content – A Sales Rep Itself

Plenty of businesses see content as less valuable than it is. In fact, it often has an underestimated role in the selling process. Sure, there are many articles presented as “how-to” guides or that provide insight on a business’ area of expertise, but what’s their ultimate goal? To sell.

When a plumber publishes an article on the signs indicating the need to replace a faucet, they want to be the company selected by the homeowner to replace their faucet! If the content is written in a way that establishes the plumber’s authority as a knowledgeable professional, the reader is more likely to give them a call. Visit Advice Local to [read more].

Voice Search Readiness in 2019 and Beyond

Voice Search Readiness in 2019 and Beyond2019 is here. While the focus in recent weeks has been predictions on the digital marketing trends that are expected to emerge this year, I would argue that one of the most important measures brands need to take in 2019 is to implement a full-scale voice search readiness strategy, if they have not already.

Sure, voice search as a concept is nothing new, but it is being utilized now more than ever. In fact, ComScore predicts that by 2020, 50% of all searches performed by consumers will be with the use of voice. That means the clock starts now to be ready by New Year’s Day next year.

That percentage is only going to increase for a myriad of reasons. Apple’s Siri was intimidating at first, but as soon as people experienced the ease of dictating their searches versus physically typing them, many latched onto this futuristic practice right away. Other mobile brands followed suit with similar products, like the creation of Google Assistant (formerly Google Now) for Android devices, and before we knew it, we had entered the world of whole-home speakers that can give us the ability to perform tasks like turning lights on and off with our voices. Visit Street Fight to [read more].

How to Get More Click-Through and Win With Zero-Click Searches

How to Get More Click-Through and Win With Zero-Click SearchesIt’s time to talk zero-click searches and their prominence, especially in mobile searching. If you think you have no idea what a “zero-click” search is, you do, and you have probably utilized it many times! Think about when you were in the kitchen cooking and you couldn’t remember a measurement, or when you thought about calling a friend but couldn’t remember what time it was in their time zone.

If you searched by mobile, you probably got the answer you needed instantly; it was likely right at the top of your screen. Boom – finding the information was that simple.

You just performed a zero-click search. They’re blessings in a pinch, but they can prove harmful to local businesses that need the traffic lost by a zero-click search. SparkToro reported that in September of 2018, of every 100 mobile searches, 61.5 percent of them were zero-click. Visit Advice Local to [read more].

Voice Search is the New Norm?! There’s No Time for Skepticism.

Voice Search Is the New Norm?! There’s No Time for SkepticismHow many of you have heard countless radio, television and print advertisements for voice search-enabled devices this holiday season? I have, and it’s not at all surprising – really!

The age of voice is here. It’s risen to meet the demands of the Super-Empowered Consumer, and as a result, it will turn half of the population into one. Seriously, that’s the prediction after the 2018 Christmas season: 48 percent of people will have a smart speaker, according to Adobe Analytics.

With that much power at consumers’ fingertips – or vocal cords, rather – who knows if they’ll ever go back to a typed search again. If you’re like many people, that’s probably too unbelievable to grasp. But allow me to illuminate you on why voice search is becoming the new norm. Visit BIA Advisory Services to [read more].

Citation Cleanup in a Nutshell – It’s Time to Clean Up That Dirty Data

Citation Cleanup in a Nutshell – It’s Time to Clean Up That Dirty DataWhen it comes to bad data or dirty data, just the sight of it gets my goat! It’s my mission – and my company’s – to clean up citations around the web. The reason is simple: Local citations can make or break a business’ online presence. That’s why they are so important to me and the team at Advice Local.

When a business’ data is accurate, citations are a great way of reaching even more potential customers in the business’ area. But when citations present inaccurate or old information, the business risks losing consumer trust. Did you know that 80 percent of consumers lose trust in local businesses if they see incorrect contact details or business names online?

A citation audit is essential for any business, large or small, but particularly for local and multi-location businesses and brands. Businesses like these rely on accurate name, address and phone number (NAP) data for potential customers to find them online and offline. Visit Advice Local to [read more].