Author Archive for Bernadette Coleman

What Is Local SEO?

What Is Local SEO?Local SEO is a digital marketing strategy that consists of targeting the local market through search engine optimization tactics. It’s perfect for service-based businesses, or for businesses located in a certain area that don’t want to target a nationwide audience. Before we start diving into the specifics of local SEO and the wonders it does for local or multi-location businesses, let’s talk about what search engine optimization is.

What Is SEO?

SEO – or search engine optimization – is a series of digital strategies that bring online visibility to brands and businesses. These strategies include creating a website that is user-friendly and keyword-optimized, as well as constantly crafting content that is valuable and interesting to readers. A website that always has fresh content will give potential customers the idea that business is booming and that the company takes good care of their clients, while at the same time telling Google that they have E-A-T.

Google’s E-A-T means “expertise, authoritativeness and trustworthiness.” It is one of the top three considerations for Page Quality. When a business consistently puts out content showcasing that they are experts, have authority and are trustworthy in a particular subject, Google ranks them higher. Higher rankings equal greater online visibility. Visit Advice Local to [read more].

Mastering Google My Business in 2019 and Beyond

Mastering Google My Business in 2019 and Beyond2019 is here, and with it comes the opportunity to ramp up all your local business digital marketing strategies. 2018 was a big year for Google My Business, and if the predictions are true, Google My Business (GMB) will be even more important in 2019. Keep reading to learn how to beat out the competition online.

Google wants searchers to use their search engine as much and as long as possible, which is why they’ve implemented featured snippets, answer boxes, Google My Business posts and deals, and the knowledge panel – which varies per industry. With that in mind, it is safe to say that GMB will likely play a key role in Google’s ranking factors for 2019.

It’s All Starts With a Google My Business Listing

A good GMB listing should include all the information on the local business’ website, readily available for consumers without having to leave the search engine. After all, businesses that provide this information are likely to get a preferential treatment on SERPs.

Local businesses are always on my mind, and nothing makes me happier than helping you help them get found online. This post will give local businesses and agencies alike all the information they need to create, claim and optimize a GMB listing in 2019. Visit Advice Local to [read more].

How to Craft SEO-Friendly Content for a Local Business Website

Content is the most important thing on a business’ website. Period. Learning how to craft SEO-friendly content is essential for every local business owner. Why? Because search engines will rank a website in the top positions through rich content, among other factors.

And here’s an alarming statistic. Today only 20 percent of readers are finishing an article, with the average visitor reading just 25 percent. The study by Sumo only confirms what we’ve been dreading for some years – that video content and image galleries are killing the written word. The reason behind this? It’s that reading can take too long for today’s super-empowered consumer. By watching a 3-minute video, you can digest the same amount of information contained in an article that might take 5 minutes to read through. Visit Business 2 Community to [read more].

The Voice Search Readiness Prep List: Helping Local Businesses Get Found

The Voice Search Readiness Prep List: Helping Local Businesses Get Found2018 is over, and I think we can all safely say that so far 2019 has been highly focused on the ever-evolving concept of voice search readiness! There is so much to be said about voice search; it’s an innovation that is making its mark in every industry. Here are some of the ways that we are getting our clients and ourselves ready at Advice Local.

Voice Search Readiness is Changing How We Play the Game

To prepare for voice search readiness and to get local businesses found by voice assistants, you first have to fully understand it. Today, I’m going to give you an overview, plus a slew of resources to take a deeper dive. Visit Advice Local to [read more].

The Rise of the Super-Empowered Consumer – The “Near Me” Generation is Taking Over

How Serving the “Me” Generation in Real-Time is a Win for Local BusinessesWith the launching of the first iPhone over 10 years ago, life as we knew it changed dramatically. Ever since that impactful moment, smartphones have only been getting smarter, and users – well, they have only been getting more savvy.

In 2018, we now have the fastest devices that can perform the most tasks ever, and users that are switching the way they socialize, the way they research, and the way they buy… all from the comfort of their own device. After all, they spend approximately 6 hours per day on their devices, according to the 2018 Internet Trends Report. Thanks to mobile, as you’ve observed in your own life, consumers are now more empowered than ever before.

The Super-Empowered Consumer Has High Expectations

Consumers are curious, demanding and impatient. This consumer wants answers to their queries, and they want them right now. When you buy something, you want to make sure it’s the right thing, and that it’s up to your standards. Today’s super-empowered consumer spends approximately 13 days doing research and reading reviews before buying a single item. Visit BIA Advisory Services to [read more].