Author Archive for Bernadette Coleman

Best Practices for Creating Voice Search-Friendly Content

In today’s world, full of Google Homes and Amazon Echos, people no longer search the internet solely with typed queries. Comscore estimated that 50 percent of all searches will be voice searches by 2020. If you haven’t already, it’s time to acknowledge voice search for the powerful change that it brings. It’s a total game-changer!

Over one billion voice searches are conducted every month – are you optimizing your clients’ websites for that level of popularity? Now is the time to figure out what voice assistants and people using voice search are looking for via search engines. If a local business is not answering the public’s questions correctly, then they’re not outranking the competition. Visit Advice Local to [read more].


Helping Service Area Businesses Place in Local Search Results

Helping Service Area Businesses Place in Local Search ResultsBefore Google released their new SAB guidelines for Google My Business, nailing down a specific service area was much more complicated for service area businesses.

Now that the SAB owner has location options tailored to them when they create their GMB listing, things have become a whole lot simpler – and safer! They simply have to decline listing a separate business address; before, it was required to include some sort of address in order for the listing to go live.

A SAB owner could hide the address from view, but it still made many uneasy. Now, all they have to do is specify the service areas and zip codes covered by their business! Visit Advice Local to [read more].

FAQs About Local Listing Management – The Questions on Everyone’s Minds

FAQs About Local Listing Management

Today, we decided to tackle one of our favorite topics – local listing management – in a new way. We’re all busy people; whether we’re running our own local business or reselling others’ services to potential clients, sometimes we don’t have time to read a lengthy article.

So, we decided to make life a little easier and spell out the importance of local listing management in good ol’ question and answer form! Here are some FAQs on the topic that may offer new information – and get potential clients on board with what you, as an Advice Local partner, can do for them! Visit Advice Local to [read more].

The Power of the Business Listing – Building Trust in 2019

The Power of the Business Listing – Building Trust in 2019

Local businesses are always in fierce competition with household names on the web. To be a viable competitor, they have to improve their placement in search. There are many ways to do that, but an important step has to be taken care of first: the local business listing. Creating, claiming, and optimizing a business’s listings is key for establishing trust between the local business and their consumer base.

Optimized Local Business Listings

We talk about business listings frequently. That’s because they offer immeasurable benefits—but they can also hinder business if they aren’t optimized well. Optimization takes on many different forms, but it all starts with claiming a listing. Duplicate listings and incorrect content create what we refer to as bad data, which we’ll go further into shortly. Visit Neustar to [read more].

What Is Natural Language and How to Use It for Voice Search Optimization

What Is Natural Language and How to Use It for Voice Search Optimization Remember when we released Voice Search for Local Businesses, Franchises and Brands: The Guide to Getting Found? Well, we’re not done emphasizing the importance of voice search readiness, nor will we be anytime soon!

Today, we’re discussing natural language. In order for businesses to properly optimize for voice search, they need to evaluate how they deliver their information. If ComScore says 50 percent of all searches will be by voice in 2020, then 2019 is the year to get focused. Visit Advice Local to [read more].