Author Archive for Bernadette Coleman

Understanding How Consumers’ Voice Search Habits Affect Local Businesses

Tired of hearing about voice search? Well, buckle up, because there’s still a lot of ground to cover! Today I’m about to reveal just how important voice search habits are to local businesses.

Why Do People Use Voice Search?

We know that more and more people are using voice search, but it’s important to understand why. Tapping into people’s motives gives businesses a better idea of what customers want, what they’re expecting and how businesses can provide them with results. Obviously, customers are looking for something: what is it? Visit Advice Local to [read more].

Why Voice Search Analytics Is Gold in the Hands of Businesses

I’m back again with more information about voice search! Surprised? Maybe not, since I’ve been touting the importance of voice search all year. Let me hop back up on my soapbox once again to talk about something slightly different: the specific importance of digging into Google Analytics and Google Search Console to help local businesses place in voice search results.

In order to do everything from rank with Google to gain more customers, businesses need to understand one thing: consumer behavior. Why do users do the things they do? What are they looking for? How do search engine algorithms adapt to this behavior? Understanding how a business’ website is getting found and for which specific keywords, the length of the search, etc. can provide valuable insights into creating content for desktop, mobile and voice search. Visit Advice Local to [read more].

The Magic Trio: Google Maps Ranking Facts

When it comes to in-store and service area businesses, appearing on Google is vital. When was the last time you visited a store that wasn’t on Google My Business? Chances are, if a location doesn’t appear on Google Maps, then it may as well not exist in the eyes of the majority of searchers.

Know Your Google Maps Ranking Facts

Not only does a business need to show up on Google Maps, but it also needs to appear in the local pack if it wants to compete with similar businesses. That’s where optimization of the Google My Business (GMB) listing comes into play. If a business wants to improve its rank on Google Maps, there are three factors every local marketer and business needs to consider. Visit Advice Local to [read more].

It’s an Online to Offline World – Brands and Businesses Need to Catch Up

The further we move into the 21st century, the more we evolve into a technology-dependent population. The things we do, buy and eat are all tied to an online to offline world. This dependency is expanding beyond the Millennial and Generation Z age groups into the older generations believed to be impenetrable against any ultra-modern advancements.

This assertion is not meant to come across negatively, but rather to emphasize that we are at an almost unbelievable time with access to limitless information, and our lives online are shaping our offline lives more than ever before. Visit Business 2 Community to [read more].

Local Marketing Methods That Will Attract Millennials

Millennial behavior has been a prominent topic over the last decade. This is an age group whose members often face an uphill battle—they aren’t always painted in the best light.

Millennials encompass individuals born between the years 1981 and 1996. Without over-generalizing, members of this age group have moved past the workaholic, one-job-their-whole-life mindset that we’ve either experienced ourselves or seen in our parents and grandparents. Millennials want variety in every aspect, and it doesn’t stop at their careers. Visit Street Fight to [read more].