An optimized Google My Business listing on Google is essential, and we all know it. It’s important that every element within a Google My Business (GMB) listing is complete. If you haven’t personally optimized a GMB listing for a local business, you definitely need to learn how.
Understanding Google My Business Attributes
Instead of focusing on the entire GMB listing, I’m going to focus on attributes specifically. In the past, there weren’t that many attributes to add on a business’ listing, but now there are quite a few available! The availability of these attributes will also change based on the category the listing falls within.
Why Use Google My Business Attributes
Attributes help Google to understand more about the business – this ultimately helps it to appear more often in the local map pack. Attributes also help the consumer to visually see information about the business easily.
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