In a world where consumers can find information about pretty much any business, product, and service online, it’s not easy for a local business to capture the spotlight for long. Building a collection of positive customer reviews is one of the best and easiest ways to gain visibility online and convert consumers into customers.
Reviews Are the Best Way to Establish Trust
Why is this? Because reviews build credibility and demonstrate value to search engines as well as potential customers. Bright Local revealed in an earlier study that 84% of consumers trust online reviews as much as personal recommendations from friends and family. This holds especially true for today’s largest generation of consumers, the mobile-focused millennials.
Unhappy customers are definitely willing to hit the street spreading the word about how a business messed up. For businesses looking to get more love from customers, the hard part is encouraging happy customers to take the time to write reviews. Visit Advice Local to [read more].