As new technology is developed, consumer behavior evolves with it, along with the demand for new local SEO and search strategies. Today this technology is digital assistants; tomorrow it will be something different. Now is the time for local businesses and companies that serve local businesses to consider how voice search will impact search results.
With the continual growth in popularity of Siri, Alexa, Google Now, and Cortana, optimizing web content for spoken search queries is no longer an option, but a must. Last year, Google revealed that 20% of mobile queries on its Android app were voice searches, and this number will only go up as more consumers embrace digital assistant devices.
Today’s consumers can easily conduct voice searches from just about anywhere: on their mobile devices, smartwatches, and even while driving. Thanks to products like Apple’s CarPlay, which allows iPhone users to speak to Siri through their vehicle console, drivers can conduct hands-free searches on the road. Voice search is only expected to gain popularity in the coming years. In fact, comScore predicts that 50% of all search queries will be voice search in 2020.
It’s easy to understand why voice search is catching on – it’s convenient, hands-free, and an on-the-go alternative to typed mobile and desktop searches. What’s not quite as obvious is how this latest evolution of search will impact local businesses and local SEO. Visit Advice Local to [read more].