Did you receive the memo? It seems Google has been sending out a clear message for many years that so many are still not hearing. Yes, it ties to all the changes they have made to deliver the richest mobile search experience for consumers, but it is so much more than that.
As you can see below, the definition of “usability” is pretty vague. It doesn’t even have a featured snippet at this point. That should tell you something.
Unfortunately, businesses, web developers and local marketers alike are left scurrying to deliver the best user experience with little or no guidelines. An idea of the best user experience varies from person to person, and along with that, so do the outcomes. There are quite a few companies that specialize in usability testing and user-experience design, but most of them are serving big corporations, not the small mom ‘n pops that most marketers help.
Today, I want to bring a few pieces of the puzzle together. Visit LinkedIn to [read more].