Archive for Website

Is that Website Helping or Hurting? Four Website Issues Impacting Local SEO

Website Local SEO IssuesAre you trying to place higher in local search results, but noticing that something is holding back success? First, rest assured in knowing you are not the only one having these same struggles. Today, I’m going to cover four common but crucial website issues that are putting a screeching halt on local SEO success for many local businesses!

But First… Some Background

Local Search Association’s Local Media Tracking Study, released in March 2017, reported that 87% of consumers surveyed turn to a search engine first when looking for a product or service. So, do you agree that the majority of consumers start with a search engine when looking for products and services on the internet? I’ll just assume you said yes and move on.

The best way to get these consumers through the doors of a brick-and-mortar business is by capturing their attention online first. Optimizing for the local search ecosystem is an important component to achieve this, but there is more to it than that. This is where the local business website can help or hurt the business in meeting this goal.

Crucial Website Issues that Will Impact Local SEO Success

No local business can afford to have anything damaging their online reputation. It’s simple! Or, is it? Keep reading to found out if any of these local SEO mistakes are plaguing your website or those of your clients. Visit Advice Local to [read more].

Get More Customers to Local Business Websites with these Sure-Fire Strategies

Local Business Website StrategiesHow do you drive traffic to a local business website, then keep visitors active and engaged? Local businesses around the world are asking this question right now. In fact, marketing software developer Hubspot has found that 65% of surveyed companies report generating traffic and leads to be among the top marketing challenges they face.

The level of competition that exists locally – from big cities to small towns – means that a clear traffic and engagement plan is now essential to success. Thankfully, a local business can use a number of strategies to target the desired audience, drive visitors to the website and increase engagement in order to make conversions.

7 Sure-Fire Local Business Website Traffic Strategies

Let’s say that a business builds a clean, informative, user-friendly website. That’s a positive step forward! But wait a moment – if the business cannot drive traffic to the site it will still struggle.

Most of the traffic strategies we’ll discuss today can be applied to all kinds of websites, but the approach could vary by niche. Visit Advice Local to [read more].

Five Costly Mistakes That Sabotage A Business’ Local Search Presence (And How To Fix Them)

Local SearchMore customers are actively searching for local businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile devices. That’s a lot of on-the-go mobile shoppers looking for nearby stores. But that traffic is worthless to businesses that fail to optimize their local presence.

Improving your business’ online visibility and placement in search results is one key to attracting more local shoppers to both your website and physical locations. That said, local competition can be fierce. Businesses that want to connect with local consumers online can’t afford to make marketing mistakes that place them at a disadvantage.

Although there’s no perfect formula for dominating local search, there are certain mistakes that you must stop making to keep from sabotaging your own visibility. Today, we’ll examine the most common mistakes and what can be done to remedy them. Visit Forbes to [read more].

Want a Ranking Boost? Google is Now Indexing HTTPS Websites Higher in Search

Boost Google Rankings with HTTPSBefore I get into what HTTPS is and why every website needs it, I want to make sure that you understand why it is important. The simple fact is this: websites that are HTTPS are now going to be ranked higher in search results than those that are not.

Google Now Indexes HTTPS Websites Higher

You could have the best products and services, but if your competitor’s website has HTTPS and your website doesn’t, their website will appear higher in search results than yours.

Security has always been important to Google and they have been encouraging websites to go to HTTPS for a while. To encourage them even more, Google added HTTPS to their indexing system. Google’s primary concern is to help consumers feel that their information is safe when searching and using websites found in Google searches. Visit Advice Interactive Group to learn [More]

Why You Need Local Focused Landing Pages And How To Create Them

Local Landing PagesBusinesses with a brick-n-mortar location, or those that serve a specific area, need to capitalize on local search. With consumers searching increasingly from mobile devices, it is even more important.

The fact is that local search results show based on the location of the consumer searching. Creating a local landing page is an effective way to get local search traffic and more business. Visit Search Engine People to learn [More]