Archive for Website

Five Costly Mistakes That Sabotage A Business’ Local Search Presence (And How To Fix Them)

Local SearchMore customers are actively searching for local businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile devices. That’s a lot of on-the-go mobile shoppers looking for nearby stores. But that traffic is worthless to businesses that fail to optimize their local presence.

Improving your business’ online visibility and placement in search results is one key to attracting more local shoppers to both your website and physical locations. That said, local competition can be fierce. Businesses that want to connect with local consumers online can’t afford to make marketing mistakes that place them at a disadvantage.

Although there’s no perfect formula for dominating local search, there are certain mistakes that you must stop making to keep from sabotaging your own visibility. Today, we’ll examine the most common mistakes and what can be done to remedy them. Visit Forbes to [read more].

Want a Ranking Boost? Google is Now Indexing HTTPS Websites Higher in Search

Boost Google Rankings with HTTPSBefore I get into what HTTPS is and why every website needs it, I want to make sure that you understand why it is important. The simple fact is this: websites that are HTTPS are now going to be ranked higher in search results than those that are not.

Google Now Indexes HTTPS Websites Higher

You could have the best products and services, but if your competitor’s website has HTTPS and your website doesn’t, their website will appear higher in search results than yours.

Security has always been important to Google and they have been encouraging websites to go to HTTPS for a while. To encourage them even more, Google added HTTPS to their indexing system. Google’s primary concern is to help consumers feel that their information is safe when searching and using websites found in Google searches. Visit Advice Interactive Group to learn [More]

Why You Need Local Focused Landing Pages And How To Create Them

Local Landing PagesBusinesses with a brick-n-mortar location, or those that serve a specific area, need to capitalize on local search. With consumers searching increasingly from mobile devices, it is even more important.

The fact is that local search results show based on the location of the consumer searching. Creating a local landing page is an effective way to get local search traffic and more business. Visit Search Engine People to learn [More]

Google’s Accelerated Mobile Pages (AMP) is Coming to a Mobile Device Near You

Google AMP for MobileEarlier this year Google announced the Accelerated Mobile Pages Project aka AMP and just shared some more news on it going mainstream in February 2016. As the name suggests, these pages are formatted to load faster on mobile devices than mobile optimized pages.

Every business wants their pages to load fast on mobile devices. The load time of a website is listed as a ranking factor, so technology that makes load time faster must be better, right? In theory, yes, but some aren’t in love with AMP, at least not yet.Visit Advice Interactive to learn [More]