Archive for Website

Is it Time to AMP Up?

As a digital marketer, it’s important to pay attention to what is happening online, whether you implement it or not! That is what most of us did when Google started pushing AMP at the end of 2015.

At Advice Local, we did pay attention and AMP our digital marketing resource website, Rocks Digital. Pages that have AMP in place get a lightning bolt icon next to their content in search results. This tells the searcher that the page will be a streamlined version of the content and will load quickly on their mobile device.

Here’s what this search result looks like:

AMP Search Result

Most didn’t adopt AMP. One reason may be because the pages are not necessarily graphically appealing. Here’s what this one looks like on mobile:

AMP blog post example

As you can see, the site logo, header and navigation menu have been stripped out. There is no way for the searcher to visit another page on the site from this view since they can’t access the navigation.

If you were to look at the AMP version of this article on mobile, you would see the color headlines and other special elements that Rocks Digital includes on their site are removed. This includes the author byline at the bottom of every post. Basically, all the elements outside of the main content area are not present.

Visit LinkedIn to [read more].

The Behemoths of the Web are Spicing Things Up

The Behemoths of the Web are Spicing Things UpWow! We’re into the second month of the year and the behemoths that dominate the internet are already going strong. They’re making changes to their algorithms and tool sets, and keeping businesses like us on our toes.

Here are just a few of the highlights:

As reported toward the end of last year, Google was making some significant algorithm adjustments and continuing to claim it was nothing beyond what they normally do. They’re still playing with those algorithms and will most likely keep it up for some time to come. Rolling back some of the updates has helped businesses, while others have impacted placement in SERPs significantly.

On the plus side, Google has moved the Google Search Console Update out of beta and are rolling out a change that will allow webmasters to see 16 months of website data through their tool. Pretty soon, we’ll all be able to have this important feature that will better allow us to see progress on the websites we administer. Visit LinkedIn to [read more].

P.S. Follow my articles on LinkedIn and get these updates quicker.

Is that Website Helping or Hurting? Four Website Issues Impacting Local SEO

Website Local SEO IssuesAre you trying to place higher in local search results, but noticing that something is holding back success? First, rest assured in knowing you are not the only one having these same struggles. Today, I’m going to cover four common but crucial website issues that are putting a screeching halt on local SEO success for many local businesses!

But First… Some Background

Local Search Association’s Local Media Tracking Study, released in March 2017, reported that 87% of consumers surveyed turn to a search engine first when looking for a product or service. So, do you agree that the majority of consumers start with a search engine when looking for products and services on the internet? I’ll just assume you said yes and move on.

The best way to get these consumers through the doors of a brick-and-mortar business is by capturing their attention online first. Optimizing for the local search ecosystem is an important component to achieve this, but there is more to it than that. This is where the local business website can help or hurt the business in meeting this goal.

Crucial Website Issues that Will Impact Local SEO Success

No local business can afford to have anything damaging their online reputation. It’s simple! Or, is it? Keep reading to found out if any of these local SEO mistakes are plaguing your website or those of your clients. Visit Advice Local to [read more].

Get More Customers to Local Business Websites with these Sure-Fire Strategies

Local Business Website StrategiesHow do you drive traffic to a local business website, then keep visitors active and engaged? Local businesses around the world are asking this question right now. In fact, marketing software developer Hubspot has found that 65% of surveyed companies report generating traffic and leads to be among the top marketing challenges they face.

The level of competition that exists locally – from big cities to small towns – means that a clear traffic and engagement plan is now essential to success. Thankfully, a local business can use a number of strategies to target the desired audience, drive visitors to the website and increase engagement in order to make conversions.

7 Sure-Fire Local Business Website Traffic Strategies

Let’s say that a business builds a clean, informative, user-friendly website. That’s a positive step forward! But wait a moment – if the business cannot drive traffic to the site it will still struggle.

Most of the traffic strategies we’ll discuss today can be applied to all kinds of websites, but the approach could vary by niche. Visit Advice Local to [read more].

Five Costly Mistakes That Sabotage A Business’ Local Search Presence (And How To Fix Them)

Local SearchMore customers are actively searching for local businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile devices. That’s a lot of on-the-go mobile shoppers looking for nearby stores. But that traffic is worthless to businesses that fail to optimize their local presence.

Improving your business’ online visibility and placement in search results is one key to attracting more local shoppers to both your website and physical locations. That said, local competition can be fierce. Businesses that want to connect with local consumers online can’t afford to make marketing mistakes that place them at a disadvantage.

Although there’s no perfect formula for dominating local search, there are certain mistakes that you must stop making to keep from sabotaging your own visibility. Today, we’ll examine the most common mistakes and what can be done to remedy them. Visit Forbes to [read more].