Archive for Social Media

5 Key Social Media Takeaways from the 2017 Internet Trends Report

Social Media Trends 2017Social media marketing enables businesses to target consumers where they spend the most time online, however to get the most bang for your marketing buck in social, you need stay up-to-date on the latest social media advertising trends, best practices, and consumer expectations.

Thankfully, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) hit it out of the park once again with her annual gift to digital marketers: the Internet Trends Report. This year, some of Meeker’s noteworthy insights revolve around social media – she reveals which social media platforms are leading advertising growth, which are driving the most sales, and also highlights new trends emerging in how consumers want to interact with brands on social media.

In this post, I’m going to discuss five important social media takeaways from the 2017 KPCB report that digital marketers need to know. After all, the better we understand recent social media trends, the better we can leverage them in our digital marketing strategies. Visit Social Media Today to [read more].

Create a Local Buzz with a Branded Hashtag Campaign

Branded Holiday Hashtag CampaignLocal business marketing is about connecting with current and prospective customers where they like to frequent, which usually means social media. By participating in existing hashtag conversations, businesses and brands can reach this coveted audience.

Social media is as much a part of the holiday season as eggnog and ugly sweater selfies. People want to share the fun things they do and the bargains they find with their circle of friends and family online. This is where holiday hashtags come in. By creating hashtag-specific campaigns, brands can promote their seasonal giveaways, contests, and sales, plus connect with consumers who are specifically looking for their product or service.

Keep reading for tips on creating and choosing effective, festive holiday hashtags and spread even more joy this season. Visit Advice Local to [read more].

5 Things Businesses Can Learn from Following Competitors on Social Media

Competitors on Social MediaSo hopefully by now you know I am all about learning from the competition! Following competitors on Twitter, Facebook, and Instagram is another way to get valuable insights to help the local businesses you represent.

Staying ahead of the competition requires knowing where the competition stands, how they are doing and what you can improve upon. Let’s dive in and explore how you can use social media to learn from others. Visit Advice Local to [read more].

Facebook Recommendations Feature Takes Local To a New Level

Facebook ServicesI’m looking for the hot new wine bar I want to visit when I’m in New York City next week. How do I solve this problem? Ask Facebook. Seriously, ask Facebook for a recommendation. But how? Let’s talk.

But first …

When I think of the Facebook Recommendations feature I see crowdsourcing on steroids! Normally, we use crowdsourcing on Facebook for solving a problem related to work, health, and things like getting our car fixed. But with this recommendation feature we can ask our friends their favorite places to eat, drink, visit, etc. and Facebook will serve all of this information up on a map showing the physical location of the businesses. Visit Advice Local to [read more].

Local Search Made Easy: Enhancing a Business’s Online Presence with Social Media

Three Tips for Social Media SuccessThere is often debate on whether or not social media contributes to search engine ranking and local search efforts. Each time an authoritative source studies it, there seems to be a correlation, although it’s not officially called out by Google or Bing. Whether or not anyone makes a statement, the power of social media cannot be denied. It provides an opportunity to connect with consumers and to hear what they need; ideas for new products and services abound for those willing to listen to the consumer voice.

Facebook’s methods of doing business and the ripple effects they have are felt almost as strongly as changes within Google. According to Mary Meeker’s Internet Trends report for 2016, ad spend for those two powerhouses account for a 76 percent share of internet advertising. This is continuing to grow. Twitter is still trying to find its way when it comes to advertising but Snapchat is coming into its own. Visit Advice Local to [read more].