Archive for SEO – Page 2

The DIY SEO Audit: How to Place Higher in Search with On-Page SEO

The DIY SEO Audit: How to Place Higher in Search with On-Page SEOSo how far are you into the DIY SEO audit? Have you completed part one and two, or are you just now joining us for part three in the series? Today we are going to work through the on-page SEO portion of an SEO audit.

The on-page SEO audit looks at the content on the website, content relevance and other visible factors that impact when search engines serve the website’s pages and posts in search results, and how people interact with a website.

As we discussed in part one of the series, on-page SEO is the optimization of the content on a website’s individual pages and posts. In simple terms, for the most part, it’s the optimization of the content that is visible to the site visitor. Visit Advice Local to [read more].

The DIY SEO Audit: The Technicalities of Technical SEO

The DIY SEO Audit: The Technicalities of Technical SEOThanks for joining me for part two in my series on the DIY SEO audit. In part one, we explored the importance of top placement in search results and the components of SEO that can influence a local business getting this coveted spot. If you are just now joining me for this series, please start by reading “The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines” first.

To begin the technical SEO audit, you need to make the word “technical” your friend for this part of the DIY SEO audit – don’t fear it.

As discussed in part one of the series, technical SEO focuses on elements that can prevent pages from being indexed, stop search engines from crawling a website, slow down page speed (AKA slow loading times), and simple factors that will definitely cause Google to become unhappy. It’s all about online visibility, so let’s get started!

Visit Advice Local to [read more].

The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines

The DIY SEO AuditWhen it comes to marketing a local business, SEO is the most important and most popular strategy to pursue. While both paid traffic and social media should be part of a comprehensive optimization plan, it’s hard to beat the traffic and branding potential delivered by top placement in Google SERPs.

Most businesses hit the search engines and find their competitors positioned above them for local industry terms in search. They are frustrated! They need help. They have a well-designed website, a better offer than the competition, and are actively working their SEO plan, yet they are not being rewarded by search engines.

I’m not trying to be a “Debbie Downer” here, and I do have some good news! An SEO audit can almost certainly help identify the factors keeping a local business from that coveted top spot. Adjusting the SEO strategy and repairing errors will help increase local visibility and widen the business’ digital footprint ­– that ever important local presence! Visit Advice Local to [read more].

The Local Presence Management Strategy All Businesses and Brands Need

Local Presence Management StrategyDo you realize how many moving pieces and parts make up a business’ local presence management strategy? Each of these pieces and parts serve as building blocks, sometimes on top of each other, and sometimes just adjacent. To make the most of each moment, you must first understand what local presence management is. Within this article, What is Local Presence Management, I define in detail what local presence management is and touch on why it is important.

Today, I want to discuss with you the components (the pieces and parts mentioned above) that make up a local presence management strategy. But first, for those of you new to local presence management, let’s talk about the foundation.

The Foundation of a Local Presence Management Strategy

  • Local Presence – This refers to all of the information surrounding a business’ actual physical location, such as where to find it on a map, business hours and its NAP data.
  • Digital Presence – This refers to all of the information, processes and marketing for a business presented online. Consumers usually conduct a Google search to find this information, which includes the website, any social media pages, blogs, online reviews, any search engine optimization (SEO), and pay-per-click (PPC) advertising, just to name a few.

Why Do Businesses Need a Local Presence Management Strategy?

Well, the simple answer is because local businesses want and need to be found in local searches by the consumers seeking their products or services. Visit Advice Local to [read more].

Five Costly Mistakes That Sabotage A Business’ Local Search Presence (And How To Fix Them)

Local SearchMore customers are actively searching for local businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile devices. That’s a lot of on-the-go mobile shoppers looking for nearby stores. But that traffic is worthless to businesses that fail to optimize their local presence.

Improving your business’ online visibility and placement in search results is one key to attracting more local shoppers to both your website and physical locations. That said, local competition can be fierce. Businesses that want to connect with local consumers online can’t afford to make marketing mistakes that place them at a disadvantage.

Although there’s no perfect formula for dominating local search, there are certain mistakes that you must stop making to keep from sabotaging your own visibility. Today, we’ll examine the most common mistakes and what can be done to remedy them. Visit Forbes to [read more].