Archive for SEO

Five Costly Mistakes That Sabotage A Business’ Local Search Presence (And How To Fix Them)

Local SearchMore customers are actively searching for local businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile devices. That’s a lot of on-the-go mobile shoppers looking for nearby stores. But that traffic is worthless to businesses that fail to optimize their local presence.

Improving your business’ online visibility and placement in search results is one key to attracting more local shoppers to both your website and physical locations. That said, local competition can be fierce. Businesses that want to connect with local consumers online can’t afford to make marketing mistakes that place them at a disadvantage.

Although there’s no perfect formula for dominating local search, there are certain mistakes that you must stop making to keep from sabotaging your own visibility. Today, we’ll examine the most common mistakes and what can be done to remedy them. Visit Forbes to [read more].

Leveraging Location Landing Pages to Create Microsites for Local Businesses

It’s no surprise that many businesses struggle with local presence management today, as there’s a lot of outdated and just-plain-wrong data linked to businesses online.

How Multi-Location Businesses Can Use Location Landing Pages as Microsites

When a customer accesses that bad data then gets lost trying to reach a location, 67% of them will lose trust in the business. The multi-location business faces the same challenges as businesses with only one location, and they must also manage online data for each of their stores or locations. Whether a business has two locations or two thousand, there’s a lot to think about at once.

So what’s a multi-location business to do? For starters, add a store locator map to the website. A good store locator makes it fast and convenient for customers find directions to the nearest location – and a great store locator generates unique landing pages to improve the business’ local SEO. Visit Rocks Digital to [read more].

What’s Trending? Must-Know Data Points from the 2017 Internet Trends Report

Internet Trends Report 2017The time has come… Yes, that time of year when once again I get to share my insights into the 2017 Internet Trends Report!

Each year, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) presents the Internet Trends Report, highlighting all the data they have gathered about consumers, digital marketers, advertisers and brands during the prior year. This year’s 355-page slide deck meets all of our expectations, and more. When you get time, you really should start going through it slide-by-slide.

The #QueenofLocalSEO’s Take on the 2017 Internet Trends Report

Today I’m going to break down the 11 trends that stuck out the most – and a bonus #12. The below images are excerpts from our full 2017 Internet Trends Report Infographic that’s available for embed and sharing with your clients and friends. Visit Advice Local to [read more].

Search Engine Optimization Part 2: Fighting the Good Fight

Free Local Search ToolsIn part 1 of this article, we started down the SEO 101 rabbit hole with stats revealing the power of well-implemented local SEO, a brief overview of what search engine optimization is and the all-important list of what NOT to do to succeed. Today, I get to share the good stuff; without any further delay, let’s finish our back to basics and get the businesses you represent moved up in search engines!

Get to Know Good SEO

By now, you probably already know SEO is largely keyword-driven. After all, people enter specific terms in the search bar and hope to be rewarded with relevant results. The ultimate goal is to have your website or your client’s website to appear when a relevant query is entered. Visit Advice Local to [read more].

Four SEO Strategies Every Digital Marketer Needs to Understand

seo strategiesWhen it comes to SEO, there are several different types and the strategy is a little different for each one. To help clarify the differences, I will break them down and include tips on how to leverage each one as part of a digital marketing strategy.

The main types I will cover in this post are Local SEO, Barnacle SEO, National SEO and Technical SEO. Each one is unique and most should be used in conjunction with others so you will have a complete SEO strategy for your business. Visit Search Engine Journal to learn [More]