Archive for SEO Strategy

Building Trust in 2018: 7 Trust Factors for Improving Search Results Placement

7 Trust Factors for Improving Search Results PlacementSearch algorithms are so complex that it is impossible to focus on just one or two elements when developing an SEO strategy. To place across all the major search terms for a business’ niche, they must study the competition and be prepared to modify their campaign. I walked readers through this in my article, The DIY SEO Audit: Next Steps for Beating Out the Local Competition Online26.

There are various broader factors that will be required each time the business tries to rank a page in SERPs (search engine results pages). One of the most important of these factors is trust. If Google and the other search engines don’t trust a particular page, it will be virtually impossible to place in the top of search results for the desired keywords.

Today, I want to talk with you about trust – not just among consumers, but search engines, too. Visit Advice Local to [read more].

Back to the Basics: Fine Tuning an SEO Strategy for Businesses

Back to the Basics: Fine Tuning an SEO Strategy for BusinessesLast time I was here, I shared about the basics of an SEO strategy for a new business’ website. We first explored how an effective SEO strategy starts with keyword research, then moves into building keyword-focused products and services pages. Next, we discussed creating blog content to further solidify the website as a trusted source for search engines to serve to consumers in search results.

The Next Steps for a Business’ SEO Strategy

As I am sure you are aware, an SEO strategy, just like any strategy, needs a solid foundation. Creating the kinds of keyword-rich content that search engines and consumers are seeking out are the initial components to the foundation. The business also needs to carefully consider the following three steps. Visit Advice Local to [read more].

Back to the Basics: Developing an SEO Strategy for Businesses

Back to the Basics: Developing an SEO Strategy for BusinessesAs you well know, search engine optimization (SEO) is a crucial component of a local business’ digital marketing strategy. Really, no matter the type of business trying to attract new clients, how visible a brand or business is in search results will directly influence how successful they are.

Since I just finished up my DIY SEO Audit series that walks readers through a comprehensive audit process, I thought it would be a good time to touch on the basic SEO strategy for a new business’ website.

The Starter Steps for Developing a Basic SEO Strategy

Any business serious about being successful in 2018 must have at least a few SEO basics implemented into their digital marketing strategy. To help these businesses get started, here is a process they can follow. Visit Advice Local to [read more].

The DIY SEO Audit: Off-Page SEO and Its Impact on Websites

Off-Page SEO and Its Impact on WebsitesHow do you feel? If you have been following through the entire DIY SEO Audit series, you could be feeling a little overwhelmed at this point. It’s ok to feel this way. There is definitely a lot to know and consider when it comes to SEO.

If you are just now joining us for the series, you should start with part one – The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines.

The Off-Page SEO Audit is All About Links

Before we get too deep into this portion of the audit, here’s a definition off-page SEO for you.

As I defined in part one of this series, off-page SEO does not occur on the website itself but is how third-party websites link to the website. These types of links are referred to as inbound links or backlinks.

The business’ website needs relevant, quality backlinks from other trusted websites, such as relevant directories, social networks and reviews on sites like Yelp. Off-page SEO focuses mainly on the site’s backlink profile, assessing quality and quantity, social media signals – and negative SEO.

Negative SEO is when a company attempts to impact a competitor’s website placement in search results with blackhat SEO strategies. These strategies are against the Google Webmaster guidelines, which is why they are considered blackhat.

Instead of focusing on negativity in this article, I’m going to focus on the positive impact of a strong link profile. As you complete the off-page SEO audit and take the necessary actions laid out, you’ll combat most negative SEO attempts. Visit Advice Local to [read more].

The DIY SEO Audit: How to Place Higher in Search with On-Page SEO

The DIY SEO Audit: How to Place Higher in Search with On-Page SEOSo how far are you into the DIY SEO audit? Have you completed part one and two, or are you just now joining us for part three in the series? Today we are going to work through the on-page SEO portion of an SEO audit.

The on-page SEO audit looks at the content on the website, content relevance and other visible factors that impact when search engines serve the website’s pages and posts in search results, and how people interact with a website.

As we discussed in part one of the series, on-page SEO is the optimization of the content on a website’s individual pages and posts. In simple terms, for the most part, it’s the optimization of the content that is visible to the site visitor. Visit Advice Local to [read more].