Archive for Local SEO

The Secret Benefits to Complete Business Listings are Not So Secret After All

The Secret Benefits to Complete Business Listings are Not So Secret After AllBeyond business listings containing a consistent NAP (name, address, phone number), complete business listings must contain many other important pieces of information such as business category, business description, website link, products, services, images, and more. Not all business listings will allow for this information, but the most important component is that they are completed fully.

I regularly tell my team at Advice Local to make sure they do everything they can to help our partners and clients verify, complete and optimize their Google My Business, Bing and Yelp listings. Just adding a business name, address and phone number is not enough.

Instead of sharing how to optimize a listing in today’s rant — I mean article — I will try and convince you with little known facts (secrets) why complete verified business listings are so important. Visit Rocks Digital to [read more].

Is that Website Helping or Hurting? Four Website Issues Impacting Local SEO

Website Local SEO IssuesAre you trying to place higher in local search results, but noticing that something is holding back success? First, rest assured in knowing you are not the only one having these same struggles. Today, I’m going to cover four common but crucial website issues that are putting a screeching halt on local SEO success for many local businesses!

But First… Some Background

Local Search Association’s Local Media Tracking Study, released in March 2017, reported that 87% of consumers surveyed turn to a search engine first when looking for a product or service. So, do you agree that the majority of consumers start with a search engine when looking for products and services on the internet? I’ll just assume you said yes and move on.

The best way to get these consumers through the doors of a brick-and-mortar business is by capturing their attention online first. Optimizing for the local search ecosystem is an important component to achieve this, but there is more to it than that. This is where the local business website can help or hurt the business in meeting this goal.

Crucial Website Issues that Will Impact Local SEO Success

No local business can afford to have anything damaging their online reputation. It’s simple! Or, is it? Keep reading to found out if any of these local SEO mistakes are plaguing your website or those of your clients. Visit Advice Local to [read more].

Get More Customers to Local Business Websites with these Sure-Fire Strategies

Local Business Website StrategiesHow do you drive traffic to a local business website, then keep visitors active and engaged? Local businesses around the world are asking this question right now. In fact, marketing software developer Hubspot has found that 65% of surveyed companies report generating traffic and leads to be among the top marketing challenges they face.

The level of competition that exists locally – from big cities to small towns – means that a clear traffic and engagement plan is now essential to success. Thankfully, a local business can use a number of strategies to target the desired audience, drive visitors to the website and increase engagement in order to make conversions.

7 Sure-Fire Local Business Website Traffic Strategies

Let’s say that a business builds a clean, informative, user-friendly website. That’s a positive step forward! But wait a moment – if the business cannot drive traffic to the site it will still struggle.

Most of the traffic strategies we’ll discuss today can be applied to all kinds of websites, but the approach could vary by niche. Visit Advice Local to [read more].

The Comprehensive Local Citation Audit and Cleanup Guide You Need Today

Citation Audit GuideAccurate local business citations can make or break a business! Citations, which are mentions of a business, usually online, often include the name, address and phone number (NAP) for the business, and sometimes will include a link to the business website.

These citations are dispersed around the internet in the form of directory listings, map listings, reviews and much more. Citations are indexed by search engines and returned in search results when a consumer searches for a specific business, product or service.

How Citations Impact Search Results

The majority of consumers start with a search engine when looking for products and services in their own geographic area. These searches can be via desktop, mobile or even by asking a device like Amazon Echo or Google Home. These smart devices can only return the results available to them, accurate or not. Siri, Alexa, Cortana and all the other methods consumers use to search are only as smart as the engines powering them! Visit Advice Local to [read more].

Navigating The Local Search Ecosystem To Yield Results

Local Search EcosystemThe Local Search Ecosystem is made up of many different sources including data aggregators like InfoGroup, review sites like Yelp, social media platforms such as Facebook and Foursquare, geo and vertical directories (think SuperPages, DexKnows, FindLaw), GPS mapping solutions (e.g. Garmin, Here), and of course, search engines like Google and Bing.

Originally the brainchild of David Mihm back in 2009, the Local Search Ecosystem is referenced and admired from far and wide. Not everyone agrees on which sources within the ecosystem have the greatest impact, but we all seem to agree that the Local Search Ecosystem exists. Here is the Local Search Ecosystem just released by Whitespark and Tidings, and here is another Moz released previously. While I haven’t created a graphic to represent Advice Local’s take on the ecosystem, we have our Data Amplifier Network, which is where we distribute business data on the internet.

It’s amazing and can be overwhelming when you really think about how many sources make up the ecosystem, especially when considering all the possible scenarios and strategies there are when it comes to leveraging each source represented in the ecosystem. Visit Search Engine People to [read more].