Archive for Local SEO

Organic Traffic Methods to Create Authority, Attract Local Consumers and Generate New Business

Organic Traffic Methods for Local BusinessesAre you looking for new ways to drive traffic to the local businesses you represent? No matter whether you are an agency, digital marketer, or business owner, the simple fact is you always need to be bringing new business into the business.

In a previous article I spoke about unique traffic tactics to expand the digital footprint of a local business. Today I’d like to continue on this journey and explore additional methods to generate site traffic, and convert site visitors into customers.

While paying for traffic through PPC and Facebook ads is a quick way to generate leads and make sales, there is nothing as powerful as creating an organic traffic source that continues to pay off – while you don’t pay anything.

But is that realistic? Most certainly! So let’s examine how to do that right now. Visit Advice Local to [read more],

10 Backlink Building Techniques to Add to Your Arsenal Today

Backlink Building StrategiesI’m sure you have read many blogs about why you should practice link building for SEO purposes, and some about why you shouldn’t. The simple fact is that building links, having a backlink strategy, etc. is just smart – and necessary.

This doesn’t mean you go out and spam people to get links, or that you want a link from just any website. Links matter, but the right links matter more! The wrong link can definitely impact you negatively. (These are links Google frowns upon and that usually come from a spammy website.) In Google Search Console you can identify who is linking to the website, and to which page. You will definitely want to do everything you can to remove spammy links. You might even need to disavow a few backlinks. If you are not familiar with which links are good or bad, and which ones to disavow, definitely consult an expert.

Backlink Building Strategies that Work

Today I want to talk with you about 10 backlink techniques you may want to consider adding to your arsenal. Some you probably know and do, and a few you might not have considered – at least not recently! Visit Rocks Digital to [read more].

6 Important Facts about Facebook and Local Presence Management

2017 Facebook Facts and Local Presence ManagementOK, I’ll admit it – I am a 59-year-old Facebook junkie. Facebook’s success in the last decade has been nothing short of extraordinary, and I’ve been on the bandwagon ever since I discovered it. As a matter of fact, it’s hard to imagine a world without Facebook. I use it both personally and for my business, daily.

At first, I wondered if Facebook would go the way of MySpace, but all that negative thinking is far behind me. Today, even Google struggles to compete with them, failing to take any significant market share with the rollout of their Google+ platform in 2011.

Why You Need to Include Facebook in Your Local Presence Management Strategy

With all that being said, it’s important for small businesses, brands, franchisees and marketers to keep up with their social media presence, their location pages, and marketing opportunities on Facebook. With nearly two billion active accounts, they have the largest audience in the world. Not to mention, Facebook’s also testing an enhanced local search feature that could see the social network creeping in on Google Maps, Foursquare and Yelp territory. Visit Social Media Today to [read more].

Factors That Breed Bad Location Data and What Can Be Done About It

Bad Location DataManaging the local presence of a business all starts with understanding citations and why they are important. Once you understand that, you can move on to bad location data and how to correct it.

There is an endless stream of data available on the internet and while we love data, we cannot trust all of it. Today I’m going to focus in on NAP data (name, address, phone number), and examine how this data causes issues for a business when it becomes corrupt.

Studies have shown 67 percent of consumers lose trust in a brand if they get lost en route to a location due to an incorrect address online, and 73% lose trust in businesses that exhibit inconsistent location details.

If consumers can’t find the business, store or restaurant, how can they spend their money there? Furthermore, when they can’t find the business they move on to the next business that they can find. Plus, now they no longer trust the first business. This should be alarming to businesses and brands. And it’s all created by bad data. Visit Advice Local to [read more].

Citations Make the World Go ’Round: Getting Found Locally Online

Local Business CitationsImagine a business, any business, that’s out there in the world. This includes the sole proprietor, the small to medium-sized business (SMB), or one of thousands of locations that make up the body of a major brand. In each situation, the most important thing is getting found locally online by consumers that want to buy their products and services. And this is where local citations come into play.

Citations Have a Life of Their Own

As you probably already know, a citation is any mention of a business online that includes the business name. In some cases, it also includes the business address and phone number (known as NAP data).

Businesses have gone from one or two listings in a telephone directory to many citations across the web. And citations can appear online with no input from the business at all. Despite that, businesses may exercise control over many of these citations and in order to successfully get found, they absolutely must do so!

It may help to look at it this way – citations have a life. They are created, they exist, and they can be affected by actions such as adding or updating information. Citations can even be harmed or damaged when bad data is disseminated from a data aggregator or other source. These damaged citations lead to confused and unhappy consumers. Visit LSA Insider to [read more].