Archive for Google

What’s Trending? Must-Know Data Points from the 2017 Internet Trends Report

Internet Trends Report 2017The time has come… Yes, that time of year when once again I get to share my insights into the 2017 Internet Trends Report!

Each year, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) presents the Internet Trends Report, highlighting all the data they have gathered about consumers, digital marketers, advertisers and brands during the prior year. This year’s 355-page slide deck meets all of our expectations, and more. When you get time, you really should start going through it slide-by-slide.

The #QueenofLocalSEO’s Take on the 2017 Internet Trends Report

Today I’m going to break down the 11 trends that stuck out the most – and a bonus #12. The below images are excerpts from our full 2017 Internet Trends Report Infographic that’s available for embed and sharing with your clients and friends. Visit Advice Local to [read more].

Google AdWords Update Suggests Machine Learning Will Shape the Future of Search

Google Adwords - Machine LearningFrom recent updates to the local pack to the introduction of lists for Google Maps, Google is always looking for ways to improve search results. The latest weapon of choice is machine learning with Google Adwords as the victim.

We already know Google is using an artificial intelligence (AI) system known as RankBrain to serve results that match user intent. But what we couldn’t confirm until recently is that AI and machine learning will soon play a major role in many of Google’s products, starting with AdWords and likely expanding to Google My Business and Google Maps.

Here’s What is Changing with AdWords

Google recently announced an impending AdWords update that will change the relationship between search queries and results. Visit Advice Local to [read more].

Google Shakes Things Up: Testing Product Ads in Mobile Search Results

Google Local Business CardsIt seems Google is testing a new layout for mobile search results again. This time placing product ads for local inventory at the top of the page. Yes, this means sponsored products are being displayed above the local 3-pack.

The ads are almost mistakable for the local pack, since the products appear next to a map and are not clearly labeled as sponsored content. Mike Blumenthal originally spotted this and captured our attention (along with many others in the local search space). As he noted, the test ads are part of Google’s new Shopping campaigns, which allow businesses to promote local inventory. Visit Advice Local to [read more].

How to Future-Proof an SEO Strategy Against Google Algorithm Updates

Google Algorithm UpdatesSearch engines like Google have one main job: to serve up relevant search results. In order to keep up with the latest technology (like smartphones) and consumer needs (high-quality, targeted, local search results), Google is continually improving the algorithms it uses to rank website content. This is great for consumers but makes things a bit more complicated for a local business trying to get found online.

These frequent Google algorithm updates mean SEO best practices are always changing. Although it’s impossible to predict Google’s next move with 100% certainty, there are steps businesses can take to future-proof their web presence as much as possible against upcoming algorithm updates. Visit Advice Local to [read more].

Get it Now with Google Now: The Personal Assistant at Your Fingertips

Bernadette Coleman Google NowAdmit it – you’ve always wanted a personal assistant to help you choose what to wear, and tell you what time you need to leave the house and the best places to eat! Now, you can have that and much more.

Google spends it days and nights compiling all the data you could possibly want so it can feed it back to you at moment you need it. That moment is always NOW, as in Google Now.

A Journey into the Google Now History

Google Now may not have the cute, likeable name like the digital assistants, Siri, Cortana or Alexa, but what it does have is incredible AI (artificial intelligence) and the power of the search engine giant and your browsing history right in your hand. Visit Advice Local to [read more].