Archive for Google

The Behemoths of the Web are Spicing Things Up

The Behemoths of the Web are Spicing Things UpWow! We’re into the second month of the year and the behemoths that dominate the internet are already going strong. They’re making changes to their algorithms and tool sets, and keeping businesses like us on our toes.

Here are just a few of the highlights:

As reported toward the end of last year, Google was making some significant algorithm adjustments and continuing to claim it was nothing beyond what they normally do. They’re still playing with those algorithms and will most likely keep it up for some time to come. Rolling back some of the updates has helped businesses, while others have impacted placement in SERPs significantly.

On the plus side, Google has moved the Google Search Console Update out of beta and are rolling out a change that will allow webmasters to see 16 months of website data through their tool. Pretty soon, we’ll all be able to have this important feature that will better allow us to see progress on the websites we administer. Visit LinkedIn to [read more].

P.S. Follow my articles on LinkedIn and get these updates quicker.

Google’s Got the Goods – Points to Ponder Moving into 2018

Google’s Got the Goods – Points to Ponder Moving into 2018The struggle for local businesses to place in the top spots in local search results is not getting easier, but instead more difficult for most businesses. There are many different reasons for this.

A few include:

  1. Google is constantly adjusting their algorithms and expectations.
  2. Local businesses are getting smarter about optimizing for search.
  3. Gaming local search results is still rampant and new black hat SEO strategies are being developed daily.

Helping local businesses attract people to their brick-and-mortar locations and websites to convert more prospects into customers is what we do best at Advice Local. We do this in several ways. One of these is producing guides, resources, blogs and infographics to provide necessary education to local business owners and those that offer digital marketing services to local businesses. Visit Advice Local to [read more].

Everything You Need to Know to Get Started With Google Posts

Everything You Need to Know to Get Started With Google PostsIs it time for a reality check? Businesses wanting to reach local customers need to place in the top of search results. Consumers do not click much past the first page on desktop or scroll forever on mobile before they decide which website or business to frequent. So what does this mean for local businesses? As I have discussed before, it means local businesses need to leverage every tool, feature and secret weapon they can to get the attention of search engines and consumers alike.

In my earlier post, I posed the question “Is the Google My Business Listing replacing the local business website?” Of course, it’s a rhetorical question. While Google likes to keep consumers on the search engine results page as long as possible, the simple fact is consumers like to click, and clicking they will continue to do.

Capitalizing on Google Posts to Increase Click-Through

So, today I thought I would share in detail about one of Google’s features, Google Posts. Publishing these posts to a local business’ Google My Business listing enables the business to share with the consumers viewing their listing about any special offers, news, etc. they would like to feature. Visit Advice Local to [read more].

The Newest Google My Business Feature: Community Q & A Coming to Google Maps

Google NewsGoogle’s at it again… the good news is they are not rolling out a new algorithm this time, but instead adding a new feature for Google My Business (GMB) listings.

Traditionally, consumers searching online for a specific product or service would need to visit the business’ website or call to ask additional questions before making a purchase decision.

Community Questions & Answers Coming to Google Maps

This newest GMB feature, Community Q & A, now available in the maps listing of a business, is another example of Google’s desire to provide consumers everything they need to make informed decisions right from search results. (If you’re not familiar with the Google’s other newer features, Posts and Messaging, you should read about them too.) Visit Advice Local to [read more].

What’s Trending? Must-Know Data Points from the 2017 Internet Trends Report

Internet Trends Report 2017The time has come… Yes, that time of year when once again I get to share my insights into the 2017 Internet Trends Report!

Each year, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) presents the Internet Trends Report, highlighting all the data they have gathered about consumers, digital marketers, advertisers and brands during the prior year. This year’s 355-page slide deck meets all of our expectations, and more. When you get time, you really should start going through it slide-by-slide.

The #QueenofLocalSEO’s Take on the 2017 Internet Trends Report

Today I’m going to break down the 11 trends that stuck out the most – and a bonus #12. The below images are excerpts from our full 2017 Internet Trends Report Infographic that’s available for embed and sharing with your clients and friends. Visit Advice Local to [read more].