Archive for Google

Everything You Need to Know to Get Started With Google Posts

Everything You Need to Know to Get Started With Google PostsIs it time for a reality check? Businesses wanting to reach local customers need to place in the top of search results. Consumers do not click much past the first page on desktop or scroll forever on mobile before they decide which website or business to frequent. So what does this mean for local businesses? As I have discussed before, it means local businesses need to leverage every tool, feature and secret weapon they can to get the attention of search engines and consumers alike.

In my earlier post, I posed the question “Is the Google My Business Listing replacing the local business website?” Of course, it’s a rhetorical question. While Google likes to keep consumers on the search engine results page as long as possible, the simple fact is consumers like to click, and clicking they will continue to do.

Capitalizing on Google Posts to Increase Click-Through

So, today I thought I would share in detail about one of Google’s features, Google Posts. Publishing these posts to a local business’ Google My Business listing enables the business to share with the consumers viewing their listing about any special offers, news, etc. they would like to feature. Visit Advice Local to [read more].

The Newest Google My Business Feature: Community Q & A Coming to Google Maps

Google NewsGoogle’s at it again… the good news is they are not rolling out a new algorithm this time, but instead adding a new feature for Google My Business (GMB) listings.

Traditionally, consumers searching online for a specific product or service would need to visit the business’ website or call to ask additional questions before making a purchase decision.

Community Questions & Answers Coming to Google Maps

This newest GMB feature, Community Q & A, now available in the maps listing of a business, is another example of Google’s desire to provide consumers everything they need to make informed decisions right from search results. (If you’re not familiar with the Google’s other newer features, Posts and Messaging, you should read about them too.) Visit Advice Local to [read more].

What’s Trending? Must-Know Data Points from the 2017 Internet Trends Report

Internet Trends Report 2017The time has come… Yes, that time of year when once again I get to share my insights into the 2017 Internet Trends Report!

Each year, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) presents the Internet Trends Report, highlighting all the data they have gathered about consumers, digital marketers, advertisers and brands during the prior year. This year’s 355-page slide deck meets all of our expectations, and more. When you get time, you really should start going through it slide-by-slide.

The #QueenofLocalSEO’s Take on the 2017 Internet Trends Report

Today I’m going to break down the 11 trends that stuck out the most – and a bonus #12. The below images are excerpts from our full 2017 Internet Trends Report Infographic that’s available for embed and sharing with your clients and friends. Visit Advice Local to [read more].

Google AdWords Update Suggests Machine Learning Will Shape the Future of Search

Google Adwords - Machine LearningFrom recent updates to the local pack to the introduction of lists for Google Maps, Google is always looking for ways to improve search results. The latest weapon of choice is machine learning with Google Adwords as the victim.

We already know Google is using an artificial intelligence (AI) system known as RankBrain to serve results that match user intent. But what we couldn’t confirm until recently is that AI and machine learning will soon play a major role in many of Google’s products, starting with AdWords and likely expanding to Google My Business and Google Maps.

Here’s What is Changing with AdWords

Google recently announced an impending AdWords update that will change the relationship between search queries and results. Visit Advice Local to [read more].

Google Shakes Things Up: Testing Product Ads in Mobile Search Results

Google Local Business CardsIt seems Google is testing a new layout for mobile search results again. This time placing product ads for local inventory at the top of the page. Yes, this means sponsored products are being displayed above the local 3-pack.

The ads are almost mistakable for the local pack, since the products appear next to a map and are not clearly labeled as sponsored content. Mike Blumenthal originally spotted this and captured our attention (along with many others in the local search space). As he noted, the test ads are part of Google’s new Shopping campaigns, which allow businesses to promote local inventory. Visit Advice Local to [read more].