Archive for Google

Google AdWords Update Suggests Machine Learning Will Shape the Future of Search

Google Adwords - Machine LearningFrom recent updates to the local pack to the introduction of lists for Google Maps, Google is always looking for ways to improve search results. The latest weapon of choice is machine learning with Google Adwords as the victim.

We already know Google is using an artificial intelligence (AI) system known as RankBrain to serve results that match user intent. But what we couldn’t confirm until recently is that AI and machine learning will soon play a major role in many of Google’s products, starting with AdWords and likely expanding to Google My Business and Google Maps.

Here’s What is Changing with AdWords

Google recently announced an impending AdWords update that will change the relationship between search queries and results. Visit Advice Local to [read more].

Google Shakes Things Up: Testing Product Ads in Mobile Search Results

Google Local Business CardsIt seems Google is testing a new layout for mobile search results again. This time placing product ads for local inventory at the top of the page. Yes, this means sponsored products are being displayed above the local 3-pack.

The ads are almost mistakable for the local pack, since the products appear next to a map and are not clearly labeled as sponsored content. Mike Blumenthal originally spotted this and captured our attention (along with many others in the local search space). As he noted, the test ads are part of Google’s new Shopping campaigns, which allow businesses to promote local inventory. Visit Advice Local to [read more].

How to Future-Proof an SEO Strategy Against Google Algorithm Updates

Google Algorithm UpdatesSearch engines like Google have one main job: to serve up relevant search results. In order to keep up with the latest technology (like smartphones) and consumer needs (high-quality, targeted, local search results), Google is continually improving the algorithms it uses to rank website content. This is great for consumers but makes things a bit more complicated for a local business trying to get found online.

These frequent Google algorithm updates mean SEO best practices are always changing. Although it’s impossible to predict Google’s next move with 100% certainty, there are steps businesses can take to future-proof their web presence as much as possible against upcoming algorithm updates. Visit Advice Local to [read more].

Get it Now with Google Now: The Personal Assistant at Your Fingertips

Bernadette Coleman Google NowAdmit it – you’ve always wanted a personal assistant to help you choose what to wear, and tell you what time you need to leave the house and the best places to eat! Now, you can have that and much more.

Google spends it days and nights compiling all the data you could possibly want so it can feed it back to you at moment you need it. That moment is always NOW, as in Google Now.

A Journey into the Google Now History

Google Now may not have the cute, likeable name like the digital assistants, Siri, Cortana or Alexa, but what it does have is incredible AI (artificial intelligence) and the power of the search engine giant and your browsing history right in your hand. Visit Advice Local to [read more].

Prominence: When Fame Can Equal Fortune for Local Businesses

Google ProminenceThe Internet seems to be buzzing almost every day with a new update to Google’s algorithm and guidelines. And surprisingly, it’s come with a level of transparency we digital marketers haven’t seen before.

One of the biggest surprises came in November and again at the end of March, when they openly released their Search Quality Evaluator Guidelines. Today I’m discussing the latest updates to the “Improve Your Local Ranking on Google” page that the Google My Business support team made. Visit Advice Local to [read more].