Archive for Google My Business

Is the Google My Business Listing Replacing the Local Business Website?

Google My Business ListingGoogle is heading in a direction where they can provide everything a consumer wants and needs through a Google My Business listing. (Yes, without the consumer ever needing to visit the local business’ website. Eeek!!)

It Starts and Ends with the Google My Business Listing

Let’s look at what a consumer can access from local search results through a Google My Business listing. The consumer can:

  • Get directions
  • Call the business
  • Message the business
  • Read posts
  • Visit the website
  • Ask the community questions (available on mobile only)

I certainly don’t love the idea of fewer consumers visiting my website or those of my clients, but there’s not much we can do about it.

So instead of spending our time trying to stop a train that we can’t even slow down, let’s explore how to leverage it fully for our clients and customers so they are getting the local business traffic they deserve. Visit Advice Local to [read more].

The Newest Google My Business Feature: Community Q & A Coming to Google Maps

Google NewsGoogle’s at it again… the good news is they are not rolling out a new algorithm this time, but instead adding a new feature for Google My Business (GMB) listings.

Traditionally, consumers searching online for a specific product or service would need to visit the business’ website or call to ask additional questions before making a purchase decision.

Community Questions & Answers Coming to Google Maps

This newest GMB feature, Community Q & A, now available in the maps listing of a business, is another example of Google’s desire to provide consumers everything they need to make informed decisions right from search results. (If you’re not familiar with the Google’s other newer features, Posts and Messaging, you should read about them too.) Visit Advice Local to [read more].

Google’s Mission to Eliminate Fake Google My Business Listings

Fake Google My Business ListingsWhile, we might not love all the updates Google is constantly making to the local pack and search algorithms, Google’s cracking down on fake Google My Business Listings is one update we can all get behind.

As you know, one of Google’s top priorities is serving relevant, accurate search results that consumers can trust. When fake local business listings started to appear on Google My Business, the search giant went to work putting a process in place to shut them down.

Just how serious are the Googlers about finding and removing fake Google My Business listings? They partnered with the University of California, San Diego to learn everything they could about the perpetrators and how they can be stopped.

According to this report, their ongoing efforts to crack down on Google My Business fraud is making a huge difference. The number of fake listings has dropped by 70% since June 2015. There is still quite a lot of work to be done before fraudulent listings are fully eliminated, but this is an excellent start. Visit Advice Local to [read more].

What Removing Reviews From Google+ Local Listings Means For Local SMBs

Google Removes Reviews from Google+ Local ListingsThe big question on everyone’s mind is “Why did Google remove reviews from Google+ Local Listings?” Google doesn’t always reveal their plan to us, but rest assured, this is just one more step toward a bigger picture they have in mind.

The unofficial statement from Google:
Elizabeth, a Google Community Manager, who was responding to questions on the Local Search Forum stated “Reviews will no longer be shown on Google+ Pages in the new Google+ design. Reviews are still accessible on Google Search and Maps which have always been the primary way that users find business reviews.” Visit Advice Interactive Group to find out [More]