Archive for Facebook

The Behemoths of the Web are Spicing Things Up

The Behemoths of the Web are Spicing Things UpWow! We’re into the second month of the year and the behemoths that dominate the internet are already going strong. They’re making changes to their algorithms and tool sets, and keeping businesses like us on our toes.

Here are just a few of the highlights:

As reported toward the end of last year, Google was making some significant algorithm adjustments and continuing to claim it was nothing beyond what they normally do. They’re still playing with those algorithms and will most likely keep it up for some time to come. Rolling back some of the updates has helped businesses, while others have impacted placement in SERPs significantly.

On the plus side, Google has moved the Google Search Console Update out of beta and are rolling out a change that will allow webmasters to see 16 months of website data through their tool. Pretty soon, we’ll all be able to have this important feature that will better allow us to see progress on the websites we administer. Visit LinkedIn to [read more].

P.S. Follow my articles on LinkedIn and get these updates quicker.

What’s Trending? Must-Know Data Points from the 2017 Internet Trends Report

Internet Trends Report 2017The time has come… Yes, that time of year when once again I get to share my insights into the 2017 Internet Trends Report!

Each year, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) presents the Internet Trends Report, highlighting all the data they have gathered about consumers, digital marketers, advertisers and brands during the prior year. This year’s 355-page slide deck meets all of our expectations, and more. When you get time, you really should start going through it slide-by-slide.

The #QueenofLocalSEO’s Take on the 2017 Internet Trends Report

Today I’m going to break down the 11 trends that stuck out the most – and a bonus #12. The below images are excerpts from our full 2017 Internet Trends Report Infographic that’s available for embed and sharing with your clients and friends. Visit Advice Local to [read more].

6 Important Facts about Facebook and Local Presence Management

2017 Facebook Facts and Local Presence ManagementOK, I’ll admit it – I am a 59-year-old Facebook junkie. Facebook’s success in the last decade has been nothing short of extraordinary, and I’ve been on the bandwagon ever since I discovered it. As a matter of fact, it’s hard to imagine a world without Facebook. I use it both personally and for my business, daily.

At first, I wondered if Facebook would go the way of MySpace, but all that negative thinking is far behind me. Today, even Google struggles to compete with them, failing to take any significant market share with the rollout of their Google+ platform in 2011.

Why You Need to Include Facebook in Your Local Presence Management Strategy

With all that being said, it’s important for small businesses, brands, franchisees and marketers to keep up with their social media presence, their location pages, and marketing opportunities on Facebook. With nearly two billion active accounts, they have the largest audience in the world. Not to mention, Facebook’s also testing an enhanced local search feature that could see the social network creeping in on Google Maps, Foursquare and Yelp territory. Visit Social Media Today to [read more].

Facebook Recommendations Feature Takes Local To a New Level

Facebook ServicesI’m looking for the hot new wine bar I want to visit when I’m in New York City next week. How do I solve this problem? Ask Facebook. Seriously, ask Facebook for a recommendation. But how? Let’s talk.

But first …

When I think of the Facebook Recommendations feature I see crowdsourcing on steroids! Normally, we use crowdsourcing on Facebook for solving a problem related to work, health, and things like getting our car fixed. But with this recommendation feature we can ask our friends their favorite places to eat, drink, visit, etc. and Facebook will serve all of this information up on a map showing the physical location of the businesses. Visit Advice Local to [read more].

Will Facebook Services Take Over Local Search?

Facebook ServicesHave you heard about Facebook Services? Is this another step toward their quest of local search domination? You may have even glanced at the landing page and thought, “Yeah, yeah, another search tool that takes me to a business’s Facebook Page when I click the link. Woohoo, it’s no different.”

Perhaps you need to give it a second, or even a third look. By creating Facebook Services, they are positioning their platform to be “THE” local source for consumers to find the products and services their friends like, use and review.

We all know, or should by now, that Facebook wants more and more of its users looking to them for all their entertainment and search needs. Let me start by explaining a little about Facebook Services. Visit Advice Interactive Group to read [more].