Archive for digital marketing

Embrace These 2017 Internet Marketing Trends And Reach More Customers

SEO Internet Trends 2017As innovation continues to bloom in the tech world, digital marketers must continue to adapt and innovate to meet client needs. The message is clear: stay on top of these trends (and changes) or risk being left behind!

Kleiner, Perkins, Caulfield & Byers (KPCB) is one firm that analyzes this data each year and publishes their much-anticipated annual Internet Trends Report. This year’s analysis reveals many internet trends, both broad and subtle, that impacted the digital economy, including local and mobile. Let’s examine five of these essential internet trends important for 2017 and beyond.

How Should Businesses Respond As More Consumers Embrace The Web?

There’s been a dramatic rise in internet usage over the past five years, reaching an average of three hours per day on mobile. Desktop usage has declined slightly but did hit two hours per day.

With internet use increasingly being led by mobile, a business that neglects their digital marketing strategies will lose out on numerous opportunities. From advertising to SEO, mobile offers businesses the potential for targeted traffic, branding, and sales.

Visit Search Engine People to [read more].

Three Strategies to Help Local Businesses Overcome the Challenges of Real-Time Marketing

Local Business Real-Time Marketing StrategiesWith nine out of 10 mobile searches leading to an action and more than 50% of those converting to a sale, local businesses and brands that leverage real-time marketing strategies have a greater chance of winning the sale.

Beyond that, there are countless advantages of a real-time marketing strategy and methods for implementing one, such as leveraging trending items, popular hashtags and events to drive local business and website traffic.

Real-Time Marketing Challenges for Brands and Local Businesses

Despite all the pluses, there are some very real challenges that the business or brand will need to overcome for successfully marketing in a real-time environment. Visit Advice Local to [read more].

How to Use Real-Time Marketing to Attract Local Customers

Real Time MarketingWith mobile users now averaging 3+ hours per day (and mobile usage still increasing) and social media platforms always going, consumers want and expect 24/7 availability and communication with businesses. So how can businesses get this done? Real-time marketing strategies can help make this two-way communication happen!

It’s not a 9-to-5 world anymore, and consumers want to hear from local businesses and brands on Facebook, Twitter, via live chat, and more. There are several ways a business can connect with consumers, and one of them is to participate in real-time conversations to build loyalty with current customers, and meet new ones.

Let’s explore 5 ways local businesses can have more real-time conversations. Visit Advice Local to [read more].

The Five-Step, Quick Start Local Content Marketing Plan: Measuring and Evaluating

Local Content MarketingCreating content that attracts prospects, keeps customers engaged and creates conversions all at the same time is definitely not easy to do!

I love a good journey, and that’s exactly what I’ve been taking you on for the last month or so – a journey to create a local content marketing plan that is easy to implement and evaluate. Yes, this journey includes measuring and evaluating the results. Visit Advice Local to [read more].

Navigating Omni-Channel Marketing for Local Businesses

Thanks to the adoption of mobile and its continuing increase in usage, digital marketing exists in an accelerated state of constant evolution. Every few years a new disruptive technology is launched—a tactic, software, app or piece of hardware. Businesses, especially small local businesses, must be ready to take advantage of these opportunities to succeed amongst fierce competition. Shifting to omni-channel marketing will help accomplish this.

Bernadette Coleman, Queen of Local SEOMarketing is no longer a megaphone or even a microphone; today it’s a conversation. Two-way communication between consumers and brands is now an expectation! More and more brands are moving away from an outbound marketing perspective to a consumer-centric, personalized approach. Omni-channel marketing provides a way to capture the attention of both loyal customers and target consumers. It involves creating a seamless experience for those audiences as they interact with brands, businesses and service providers, in multiple forms, on multiple platforms and devices. Visit Advice Local to [read more].