Archive for Content Marketing

Everything You Need to Know to Get Started Repurposing Content

Getting Started Repurposing ContentOnce you create great content, you can repurpose it into many different useful resources to educate current partners, engage prospective customers and generate further site traffic through social media, email marketing and more.

Before I move on to methods for repurposing content, let’s define what “repurposing” means:

According to the Merriam-Webster dictionary, repurposing means to change (something) so that it can be used for a different purpose.

A positive side effect of repurposing content is saving energy, money and efforts on the resources it takes to constantly create new content. But there is another even bigger reason you should repurpose content into many different forms… Visit Advice Local to [read more].

The Five-Step, Quick Start Local Content Marketing Plan: Measuring and Evaluating

Local Content MarketingCreating content that attracts prospects, keeps customers engaged and creates conversions all at the same time is definitely not easy to do!

I love a good journey, and that’s exactly what I’ve been taking you on for the last month or so – a journey to create a local content marketing plan that is easy to implement and evaluate. Yes, this journey includes measuring and evaluating the results. Visit Advice Local to [read more].

The Five-Step, Quick Start Local Content Marketing Plan: Determine the Offer

Local Content Marketing Plan OfferAs you know, I’m all about data, local search and SEO. Each one of these is driven by my passion for helping local businesses and multi-location brands appear higher in search traffic. An important component of this is creating content that attracts search engines, consumers – and converts. Today, you will learn more about just that.

Creating the Right Offer

I’ve been on a journey to guide readers through creating a local content marketing plan, and today we continue that journey with Step 4 of the plan – Determine the Offer! If you missed Steps 2 and 3, here’s the link. We will look at the topics, formats and styles of content you could create to engage the ideal target audience. Visit Advice Local to [read more].

The Five-Step, Quick Start Local Content Marketing Plan: Attracting the Right Target Audience

Content Marketing Target AudienceI’m on a journey to share about creating local-focused content that educates, attracts and converts. In the first installment, “The Five-Step, Quick Start Local Content Marketing Plan,” I provided an overview of the process for creating a content marketing plan. The second post covered establishing content marketing goals.

This post dives deep into Steps 2 and 3 of the five-step plan – Target Audience and Channel. Let’s explore the right audience to give you the action you want, and where this conversion will take place. If you misidentify your core audience, then even the highest quality content will not be effective – because it won’t be seen by the right people. Visit Advice Local to [read more].

The Five-Step, Quick Start Local Content Marketing Plan: Establishing Content Marketing Goals

Local Content Marketing GoalsIn the post, The Five-Step, Quick Start Local Content Marketing Plan, I described the five steps involved in creating a basic local content marketing plan. While it’s a great basic local content marketing plan to get you started, you really need to dive deeper into each step. I’ll be taking you on the deeper journey starting today.

Diving Deep: Creating Action-Focused Goals

Let’s go in-depth on the first step: The Goal – Identify the Action You Seek. While this step is obviously about goal setting, let’s instead focus on the action that you want to take place. It’s too easy to define goals in a vague way that is often not measurable. Visit Advice Local to [read more].