With nine out of 10 mobile searches leading to an action and more than 50% of those converting to a sale, local businesses and brands that leverage real-time marketing strategies have a greater chance of winning the sale.
Beyond that, there are countless advantages of a real-time marketing strategy and methods for implementing one, such as leveraging trending items, popular hashtags and events to drive local business and website traffic.
Real-Time Marketing Challenges for Brands and Local Businesses
Despite all the pluses, there are some very real challenges that the business or brand will need to overcome for successfully marketing in a real-time environment. Visit Advice Local to [read more].