Google often changes things up, as it is constantly fine-tuning its powerful search algorithms. Observant SEO pros can determine when something new is added to the mix, but what about everyone else? Google doesn’t exactly shout it from the rooftops whenever they update or launch a new algorithm. In the case of the AI (artificial intelligence) RankBrain algorithm, Google broke tradition and verified that it is indeed operating – and affecting search results.
RankBrain is not just another Google tweak to be ignored. RankBrain uses machine learning to improve search results and goes beyond the keywords that are searched for, factoring in the intent of the user when delivering search results. Visit Rocks Digital to [read more].