The simple fact is brands and business are already aware of the important role mobile plays in local business marketing, but are they really taking action? As I shared in my earlier article on the mobile-first index, according to data from the market intelligence company SimilarWeb, mobile now accounts for 56% of all website visits.
Mobile-Friendly or Mobile-First? You Decide
Having a mobile-friendly website is the very minimum that a business needs – and that’s all businesses. The widespread rollout of the mobile-first index is already happening. And in my opinion, mobile-first is about much more than just a responsive website.
Businesses must also consider very specific factors and optimize for mobile SEO. My article, The 411 on How to SEO a Local Business Website for the Mobile-First Index, discusses this in-depth. You’ll definitely want to read both of these if you are not familiar with Google’s mobile-first initiatives, and how to succeed with these changes. Visit Advice Local to [read more].