Last time I published, it was on the secret sauce of content marketing – content curation. Ideally, all business owners would have the time each day to sit down and write about their products, services and how they’re helping new customers — but it just isn’t possible. Instead, they can leverage content curation to assist in keeping their blog publishing and social media updated.
As mentioned in my earlier post, content curation a type of content marketing where businesses can select, organize and add value to content created by others. In doing this, they are playing a role similar to that of a newspaper editor or museum curator. It’s like plucking gems from the rushing river of content that appears online every day and presenting the best of it as a service to their customers.
There are bonuses for the businesses in content curation, too. First, by monitoring content topics and choosing the best pieces, they automatically keep current with developments and new ideas in their industry. Content curation takes less time than content creation so they have more time to run their business each day. Finally, because they’re up to date with the latest and greatest, everyone’s impressed and their reputation as the go-to pro in the field grows tremendously. Visit Advice Local to [read more].