Do you realize how many moving pieces and parts make up a business’ local presence management strategy? Each of these pieces and parts serve as building blocks, sometimes on top of each other, and sometimes just adjacent. To make the most of each moment, you must first understand what local presence management is. Within this article, What is Local Presence Management, I define in detail what local presence management is and touch on why it is important.
Today, I want to discuss with you the components (the pieces and parts mentioned above) that make up a local presence management strategy. But first, for those of you new to local presence management, let’s talk about the foundation.
The Foundation of a Local Presence Management Strategy
- Local Presence – This refers to all of the information surrounding a business’ actual physical location, such as where to find it on a map, business hours and its NAP data.
- Digital Presence – This refers to all of the information, processes and marketing for a business presented online. Consumers usually conduct a Google search to find this information, which includes the website, any social media pages, blogs, online reviews, any search engine optimization (SEO), and pay-per-click (PPC) advertising, just to name a few.
Why Do Businesses Need a Local Presence Management Strategy?
Well, the simple answer is because local businesses want and need to be found in local searches by the consumers seeking their products or services. Visit Advice Local to [read more].