Whether a local business is a stand-alone, single location or part of a massive national or global brand, it shares a common goal with every other business. Every local business wants to be findable in search and therefore visible to the public – those consumers trying to solve a problem or fulfill a need as they go through their busy day.
Google is very aware of this trend – most of us are fueling it – and has named these “I-want-to” flashes of time Micro-Moments. A person creates their own Micro-Moment when they want to know, to do, to go, or to buy, and then take action intended to achieve their objective. So yes, for local business today the Micro-Moment is an integral part of achieving success. Visit Search Engine People to [read more].