It’s no surprise that many businesses struggle with local presence management today, as there’s a lot of outdated and just-plain-wrong data linked to businesses online.
How Multi-Location Businesses Can Use Location Landing Pages as Microsites
When a customer accesses that bad data then gets lost trying to reach a location, 67% of them will lose trust in the business. The multi-location business faces the same challenges as businesses with only one location, and they must also manage online data for each of their stores or locations. Whether a business has two locations or two thousand, there’s a lot to think about at once.
So what’s a multi-location business to do? For starters, add a store locator map to the website. A good store locator makes it fast and convenient for customers find directions to the nearest location – and a great store locator generates unique landing pages to improve the business’ local SEO. Visit Rocks Digital to [read more].