When it comes to improving visibility and getting found online, local citations play a critical role for local businesses. Remember, a local citation is any mention of a business’ name, address, and phone number (NAP) online. There are several ways to optimize business listings online, but consistent NAP data is at the basis of all high-quality citations. In fact, 73% of consumers lose trust in a local business when they find incorrect information about the business online.
When a consumer searches from their mobile device, a citation is often one of the first results that appears. This could be a Google Map listing, Yelp review or even the Facebook Page. This occurs because these citations have more influence than the business’ website. If multiple NAP variations appear when searching, it can have a significant effect on the business.
The amount and quality of these citations also impact how search engines evaluate and rank the business’ websites. The more high-quality citations a business has from high-authority websites, the better. Visit Advice Local to [read more].