The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines

The DIY SEO AuditWhen it comes to marketing a local business, SEO is the most important and most popular strategy to pursue. While both paid traffic and social media should be part of a comprehensive optimization plan, it’s hard to beat the traffic and branding potential delivered by top placement in Google SERPs.

Most businesses hit the search engines and find their competitors positioned above them for local industry terms in search. They are frustrated! They need help. They have a well-designed website, a better offer than the competition, and are actively working their SEO plan, yet they are not being rewarded by search engines.

I’m not trying to be a “Debbie Downer” here, and I do have some good news! An SEO audit can almost certainly help identify the factors keeping a local business from that coveted top spot. Adjusting the SEO strategy and repairing errors will help increase local visibility and widen the business’ digital footprint ­– that ever important local presence! Visit Advice Local to [read more].