The Comprehensive Local Citation Audit and Cleanup Guide You Need Today

Citation Audit GuideAccurate local business citations can make or break a business! Citations, which are mentions of a business, usually online, often include the name, address and phone number (NAP) for the business, and sometimes will include a link to the business website.

These citations are dispersed around the internet in the form of directory listings, map listings, reviews and much more. Citations are indexed by search engines and returned in search results when a consumer searches for a specific business, product or service.

How Citations Impact Search Results

The majority of consumers start with a search engine when looking for products and services in their own geographic area. These searches can be via desktop, mobile or even by asking a device like Amazon Echo or Google Home. These smart devices can only return the results available to them, accurate or not. Siri, Alexa, Cortana and all the other methods consumers use to search are only as smart as the engines powering them! Visit Advice Local to [read more].

Winning Local Business with Optimized Listings

Optimized Business ListingsConsumers are looking for brands and businesses they can trust online. Having optimized business listings that provide them with the information they want and need is one of the best ways to reach consumers.

Research tells us this about consumers:

  • 82% conduct local searches when trying to find a local business
  • 65% search for more information online than just a few years ago
  • 63% lose trust in a brand if they get lost en route
  • 73% lose trust in a brand when a business has incorrect listings

What is the takeaway from this? Businesses and brands have the answers consumers are looking for when they use search engines. Making sure they find your business when searching is important, so keep reading to learn how. Visit Neustar to [read more].

Is the Google My Business Listing Replacing the Local Business Website?

Google My Business ListingGoogle is heading in a direction where they can provide everything a consumer wants and needs through a Google My Business listing. (Yes, without the consumer ever needing to visit the local business’ website. Eeek!!)

It Starts and Ends with the Google My Business Listing

Let’s look at what a consumer can access from local search results through a Google My Business listing. The consumer can:

  • Get directions
  • Call the business
  • Message the business
  • Read posts
  • Visit the website
  • Ask the community questions (available on mobile only)

I certainly don’t love the idea of fewer consumers visiting my website or those of my clients, but there’s not much we can do about it.

So instead of spending our time trying to stop a train that we can’t even slow down, let’s explore how to leverage it fully for our clients and customers so they are getting the local business traffic they deserve. Visit Advice Local to [read more].

Navigating The Local Search Ecosystem To Yield Results

Local Search EcosystemThe Local Search Ecosystem is made up of many different sources including data aggregators like InfoGroup, review sites like Yelp, social media platforms such as Facebook and Foursquare, geo and vertical directories (think SuperPages, DexKnows, FindLaw), GPS mapping solutions (e.g. Garmin, Here), and of course, search engines like Google and Bing.

Originally the brainchild of David Mihm back in 2009, the Local Search Ecosystem is referenced and admired from far and wide. Not everyone agrees on which sources within the ecosystem have the greatest impact, but we all seem to agree that the Local Search Ecosystem exists. Here is the Local Search Ecosystem just released by Whitespark and Tidings, and here is another Moz released previously. While I haven’t created a graphic to represent Advice Local’s take on the ecosystem, we have our Data Amplifier Network, which is where we distribute business data on the internet.

It’s amazing and can be overwhelming when you really think about how many sources make up the ecosystem, especially when considering all the possible scenarios and strategies there are when it comes to leveraging each source represented in the ecosystem. Visit Search Engine People to [read more].

Everything You Need to Know to Get Started Repurposing Content

Getting Started Repurposing ContentOnce you create great content, you can repurpose it into many different useful resources to educate current partners, engage prospective customers and generate further site traffic through social media, email marketing and more.

Before I move on to methods for repurposing content, let’s define what “repurposing” means:

According to the Merriam-Webster dictionary, repurposing means to change (something) so that it can be used for a different purpose.

A positive side effect of repurposing content is saving energy, money and efforts on the resources it takes to constantly create new content. But there is another even bigger reason you should repurpose content into many different forms… Visit Advice Local to [read more].