Usability Is Taking Center Stage

Did you receive the memo? It seems Google has been sending out a clear message for many years that so many are still not hearing. Yes, it ties to all the changes they have made to deliver the richest mobile search experience for consumers, but it is so much more than that.

As you can see below, the definition of “usability” is pretty vague. It doesn’t even have a featured snippet at this point. That should tell you something.
Usability Definition
Unfortunately, businesses, web developers and local marketers alike are left scurrying to deliver the best user experience with little or no guidelines. An idea of the best user experience varies from person to person, and along with that, so do the outcomes. There are quite a few companies that specialize in usability testing and user-experience design, but most of them are serving big corporations, not the small mom ‘n pops that most marketers help.

Today, I want to bring a few pieces of the puzzle together. Visit LinkedIn to [read more].

The DIY SEO Audit: The Technicalities of Technical SEO

The DIY SEO Audit: The Technicalities of Technical SEOThanks for joining me for part two in my series on the DIY SEO audit. In part one, we explored the importance of top placement in search results and the components of SEO that can influence a local business getting this coveted spot. If you are just now joining me for this series, please start by reading “The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines” first.

To begin the technical SEO audit, you need to make the word “technical” your friend for this part of the DIY SEO audit – don’t fear it.

As discussed in part one of the series, technical SEO focuses on elements that can prevent pages from being indexed, stop search engines from crawling a website, slow down page speed (AKA slow loading times), and simple factors that will definitely cause Google to become unhappy. It’s all about online visibility, so let’s get started!

Visit Advice Local to [read more].

Is There a Two-Headed Monster Taking Over the Web?

Is There a Two-Headed Monster Taking Over the Web?

As I study the hot topics in industry, there seems to be a common theme ­– or, shall I say, common companies – that are filling up the headlines.

Google’s updated guide on featured snippets, the Google Search Console rolled out to everyone, and now Bulletin, currently in beta and only available in limited cities, which is focused around hyperlocal stories.

It seems that Google and Facebook must be reading each other’s minds. Mark Zuckerberg announced that Facebook is now dedicated to displaying more local news on their platform.

Are You Seeing the Common Theme Yet?

Are Google and Facebook becoming the Big Two? We have had the Big Three. In 2015, I proposed it was the Big Four. In this article, “Move over Google, Yahoo and Bing: The Big Three Is Now the Big Four,” I explored how Google, Bing, Apple and Facebook were dominating the web. Visit LinkedIn to [read more].

The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines

The DIY SEO AuditWhen it comes to marketing a local business, SEO is the most important and most popular strategy to pursue. While both paid traffic and social media should be part of a comprehensive optimization plan, it’s hard to beat the traffic and branding potential delivered by top placement in Google SERPs.

Most businesses hit the search engines and find their competitors positioned above them for local industry terms in search. They are frustrated! They need help. They have a well-designed website, a better offer than the competition, and are actively working their SEO plan, yet they are not being rewarded by search engines.

I’m not trying to be a “Debbie Downer” here, and I do have some good news! An SEO audit can almost certainly help identify the factors keeping a local business from that coveted top spot. Adjusting the SEO strategy and repairing errors will help increase local visibility and widen the business’ digital footprint ­– that ever important local presence! Visit Advice Local to [read more].

Are You Ready for Voice Search?

Are you tired of hearing about the importance of voice search? I wish I could tell you not to worry, that yours and all your clients’ websites are good to go, but I can’t.

In fact, a year ago or so, comScore predicted that 50% of all search queries will be voice search in 2020. Last year, KPCB’s 2017 Internet Trends Report revealed that 20% of searches on mobile were via voice, and 70% of those were in natural language.

Voice Search Stats 2017

Artificial Intelligence (AI) is growing in popularity, but it’s not just impacting algorithms (think RankBrain) or simple things such as a chatbots. Every day, households are purchasing the Amazon Echo, Google Home or similar devices. Visit LinkedIn to [read more].