Accurate local business citations can make or break a business! Citations, which are mentions of a business, usually online, often include the name, address and phone number (NAP) for the business, and sometimes will include a link to the business website.
These citations are dispersed around the internet in the form of directory listings, map listings, reviews and much more. Citations are indexed by search engines and returned in search results when a consumer searches for a specific business, product or service.
How Citations Impact Search Results
The majority of consumers start with a search engine when looking for products and services in their own geographic area. These searches can be via desktop, mobile or even by asking a device like Amazon Echo or Google Home. These smart devices can only return the results available to them, accurate or not. Siri, Alexa, Cortana and all the other methods consumers use to search are only as smart as the engines powering them! Visit Advice Local to [read more].