The Power of Yelp’s Questions & Answers Feature for Businesses

Yelp Questions and Answers FeatureHave you checked out Yelp’s new Questions & Answers feature yet? This feature enables the Yelp community to ask and answer specific questions about a business. Each question is connected to a specific business and the answers to the questions can come from other consumers or the businesses themselves.

This feature differs from reviews in that consumers are able to get crowdsourced feedback about a specific feature, product, or experience related to the business. For example, users can ask anything from whether a restaurant would be a good choice for a birthday dinner to how long it typically takes to explore a local museum.

Since users can vote for the answers they find most helpful (and downvote the ones that don’t add any value!), the community effectively gets to choose which answers are “right” and, therefore, most visible. Visit Advice Local to [read more].

What a Local Citation Is and Why It Matters

What is a Local CitationWhen it comes to marketing a local business online, local citations play an important role in improving SEO and boosting visibility in local search results. This is especially true in mobile search results. Most likely, this isn’t anything you haven’t read about before, but in 2017 this is even more significant.

As search engine algorithms continue to evolve and get smarter, we have to get smarter and more focused on where we build citations for local businesses. We’ll discuss this point more as we get further down in the post.

But First, What Is a Local Citation Exactly?

Here’s a simple definition:

A local citation is any mention of a business online that includes the business name, address, and phone number (often referred to as NAP).

Common citation sources include directory sites, data aggregators (i.e. Factual, Acxiom, Localeze, and Infogroup), Chamber of Commerce websites, social media, review sites such a Yelp, plus Google My Business and Bing Places. It’s important to note that a mention of the business on its own website doesn’t count as a citation. Visit Advice Local to [read more].

Can Local Businesses Really Rank with RankBrain?

Local Businesses and Rank BrainRankBrain has been around for awhile now. Has it helped or hurt your clients’ rankings? This machine-learning algorithm known as RankBrain was developed by Google to monitor websites and serve results based on user intent vs. just the keywords searched.

For those not familiar with RankBrain, the short description is:

A constantly evolving artificial intelligence (AI) that analyzes search queries to learn more about how and why people carry out certain searches. RankBrain helps Google deliver more accurate search results based on user intent.

Google is known for being rather tight-lipped when it comes to the inner workings of its search algorithms, so we were all quite pleased when they did confirm the use of this AI algorithm. Visit Advice Local to [read more].

Mobile Stats Reveal Precisely Where Business Can Meet Consumer Needs

Mobile Stats Reveal Consumer NeedsBusinesses that want to capitalize on mobile marketing should think about when their customers are most likely to be online, how mobile impacts purchasing decisions, and how they can offer a more user-friendly mobile experience. The more a business knows about these consumer behaviors, the better it can leverage those behaviors to connect with potential customers.

When it comes to understanding the growing reliance on smartphones, businesses should consider both how and when their audience is connected. Visit Rocks Digital to [read more].

The Top Emerging Mobile Design Trends for 2017

Mobile Design TrendsIn our mobile-driven economy, the importance of maintaining a consistent, up-to-date mobile presence cannot be overstated. After all, 82% of consumers use their smartphones to access product reviews and other decision-driving data when making in-store purchases.

A business can make its mobile website even more consumer-friendly with faster load times, simpler site navigation, and designs that cater to smartphone users. Incorporating web design principles that contribute to a smoother user experience allows a business continue to gain visibility in search results (because Google loves mobile-friendly web content) and drive conversions among mobile consumers.

Visit Advice Local to [read more].