Why Multi-Location Brands and Businesses Need a Store Locator and Location Landing Pages on Their Website

Multi-Location Brands Store LocatorNear me, Nearby, Closest…these words are becoming increasingly common across the billions of queries on Google every month. Thanks to mobile phones and iPads, we can quickly and easily find things around us when we want or need them. Google searches for “locations near me” are growing rapidly, and so are consumer expectations. The fact is we want instant gratification, even when we are searching. Whether you’re a global brand or a local business, you must deliver on search requests in the moments that matter.

However, when using these types of keywords consumers are still being directed to locations that do not exist! Perhaps the business has moved, or their listing just plain has the wrong data. Visit Advice Local to [read more].

Factors That Breed Bad Location Data and What Can Be Done About It

Bad Location DataManaging the local presence of a business all starts with understanding citations and why they are important. Once you understand that, you can move on to bad location data and how to correct it.

There is an endless stream of data available on the internet and while we love data, we cannot trust all of it. Today I’m going to focus in on NAP data (name, address, phone number), and examine how this data causes issues for a business when it becomes corrupt.

Studies have shown 67 percent of consumers lose trust in a brand if they get lost en route to a location due to an incorrect address online, and 73% lose trust in businesses that exhibit inconsistent location details.

If consumers can’t find the business, store or restaurant, how can they spend their money there? Furthermore, when they can’t find the business they move on to the next business that they can find. Plus, now they no longer trust the first business. This should be alarming to businesses and brands. And it’s all created by bad data. Visit Advice Local to [read more].

What Local Businesses Must Know About Local Search – Right Now!

Local Business MarketingWhether a local business is a stand-alone, single location or part of a massive national or global brand, it shares a common goal with every other business. Every local business wants to be findable in search and therefore visible to the public – those consumers trying to solve a problem or fulfill a need as they go through their busy day.

Google is very aware of this trend – most of us are fueling it – and has named these “I-want-to” flashes of time Micro-Moments. A person creates their own Micro-Moment when they want to know, to do, to go, or to buy, and then take action intended to achieve their objective. So yes, for local business today the Micro-Moment is an integral part of achieving success. Visit Search Engine People to [read more].

Google’s Mission to Eliminate Fake Google My Business Listings

Fake Google My Business ListingsWhile, we might not love all the updates Google is constantly making to the local pack and search algorithms, Google’s cracking down on fake Google My Business Listings is one update we can all get behind.

As you know, one of Google’s top priorities is serving relevant, accurate search results that consumers can trust. When fake local business listings started to appear on Google My Business, the search giant went to work putting a process in place to shut them down.

Just how serious are the Googlers about finding and removing fake Google My Business listings? They partnered with the University of California, San Diego to learn everything they could about the perpetrators and how they can be stopped.

According to this report, their ongoing efforts to crack down on Google My Business fraud is making a huge difference. The number of fake listings has dropped by 70% since June 2015. There is still quite a lot of work to be done before fraudulent listings are fully eliminated, but this is an excellent start. Visit Advice Local to [read more].

Citations Make the World Go ’Round: Getting Found Locally Online

Local Business CitationsImagine a business, any business, that’s out there in the world. This includes the sole proprietor, the small to medium-sized business (SMB), or one of thousands of locations that make up the body of a major brand. In each situation, the most important thing is getting found locally online by consumers that want to buy their products and services. And this is where local citations come into play.

Citations Have a Life of Their Own

As you probably already know, a citation is any mention of a business online that includes the business name. In some cases, it also includes the business address and phone number (known as NAP data).

Businesses have gone from one or two listings in a telephone directory to many citations across the web. And citations can appear online with no input from the business at all. Despite that, businesses may exercise control over many of these citations and in order to successfully get found, they absolutely must do so!

It may help to look at it this way – citations have a life. They are created, they exist, and they can be affected by actions such as adding or updating information. Citations can even be harmed or damaged when bad data is disseminated from a data aggregator or other source. These damaged citations lead to confused and unhappy consumers. Visit LSA Insider to [read more].