Google AdWords Update Suggests Machine Learning Will Shape the Future of Search

Google Adwords - Machine LearningFrom recent updates to the local pack to the introduction of lists for Google Maps, Google is always looking for ways to improve search results. The latest weapon of choice is machine learning with Google Adwords as the victim.

We already know Google is using an artificial intelligence (AI) system known as RankBrain to serve results that match user intent. But what we couldn’t confirm until recently is that AI and machine learning will soon play a major role in many of Google’s products, starting with AdWords and likely expanding to Google My Business and Google Maps.

Here’s What is Changing with AdWords

Google recently announced an impending AdWords update that will change the relationship between search queries and results. Visit Advice Local to [read more].

Voice Search and SEO: What Local Businesses Need to Consider

Voice Search and Local BusinessesAs new technology is developed, consumer behavior evolves with it, along with the demand for new local SEO and search strategies. Today this technology is digital assistants; tomorrow it will be something different. Now is the time for local businesses and companies that serve local businesses to consider how voice search will impact search results.

With the continual growth in popularity of Siri, Alexa, Google Now, and Cortana, optimizing web content for spoken search queries is no longer an option, but a must. Last year, Google revealed that 20% of mobile queries on its Android app were voice searches, and this number will only go up as more consumers embrace digital assistant devices.

Today’s consumers can easily conduct voice searches from just about anywhere: on their mobile devices, smartwatches, and even while driving. Thanks to products like Apple’s CarPlay, which allows iPhone users to speak to Siri through their vehicle console, drivers can conduct hands-free searches on the road. Voice search is only expected to gain popularity in the coming years. In fact, comScore predicts that 50% of all search queries will be voice search in 2020.

It’s easy to understand why voice search is catching on – it’s convenient, hands-free, and an on-the-go alternative to typed mobile and desktop searches. What’s not quite as obvious is how this latest evolution of search will impact local businesses and local SEO. Visit Advice Local to [read more].

Optimizing for Search in a RankBrain World

Rank BrainGoogle often changes things up, as it is constantly fine-tuning its powerful search algorithms. Observant SEO pros can determine when something new is added to the mix, but what about everyone else? Google doesn’t exactly shout it from the rooftops whenever they update or launch a new algorithm. In the case of the AI (artificial intelligence) RankBrain algorithm, Google broke tradition and verified that it is indeed operating – and affecting search results.

RankBrain is not just another Google tweak to be ignored. RankBrain uses machine learning to improve search results and goes beyond the keywords that are searched for, factoring in the intent of the user when delivering search results. Visit Rocks Digital to [read more].

4 Website Marketing Strategies to Get More Customer Reviews

Website Review StrategiesIn a world where consumers can find information about pretty much any business, product, and service online, it’s not easy for a local business to capture the spotlight for long. Building a collection of positive customer reviews is one of the best and easiest ways to gain visibility online and convert consumers into customers.

Reviews Are the Best Way to Establish Trust

Why is this? Because reviews build credibility and demonstrate value to search engines as well as potential customers. Bright Local revealed in an earlier study that 84% of consumers trust online reviews as much as personal recommendations from friends and family. This holds especially true for today’s largest generation of consumers, the mobile-focused millennials.

Unhappy customers are definitely willing to hit the street spreading the word about how a business messed up. For businesses looking to get more love from customers, the hard part is encouraging happy customers to take the time to write reviews. Visit Advice Local to [read more].

Taking Control: Local Presence Management for Multi-Location Brands

Local Presence Management for Multi-Location BrandsDid you know that 73% of consumers lose trust in a business if it has inconsistent location data? Bad data is a big issue for businesses of all sizes, and can get even trickier for brands with more than one location.

Even if only some locations are misrepresented online, having outdated, inconsistent citations or inaccurate information on the web can have a significant impact on the brand’s credibility with consumers. Today, I’m going to explore some of the common issues related to multi-location brands and address how brands can take control of their local presence for each location.

The Most Common Citation Problems for Brands with Multiple Locations

Managing local presence can be complicated for one location. When a brand has multiple locations, the difficulty increases by the number of locations they have. One of the major challenges of having more than one location is maintaining citation consistency across all online listings. Visit Advice Local to [read more].