Is There a Two-Headed Monster Taking Over the Web?

Is There a Two-Headed Monster Taking Over the Web?

As I study the hot topics in industry, there seems to be a common theme ­– or, shall I say, common companies – that are filling up the headlines.

Google’s updated guide on featured snippets, the Google Search Console rolled out to everyone, and now Bulletin, currently in beta and only available in limited cities, which is focused around hyperlocal stories.

It seems that Google and Facebook must be reading each other’s minds. Mark Zuckerberg announced that Facebook is now dedicated to displaying more local news on their platform.

Are You Seeing the Common Theme Yet?

Are Google and Facebook becoming the Big Two? We have had the Big Three. In 2015, I proposed it was the Big Four. In this article, “Move over Google, Yahoo and Bing: The Big Three Is Now the Big Four,” I explored how Google, Bing, Apple and Facebook were dominating the web. Visit LinkedIn to [read more].

The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines

The DIY SEO AuditWhen it comes to marketing a local business, SEO is the most important and most popular strategy to pursue. While both paid traffic and social media should be part of a comprehensive optimization plan, it’s hard to beat the traffic and branding potential delivered by top placement in Google SERPs.

Most businesses hit the search engines and find their competitors positioned above them for local industry terms in search. They are frustrated! They need help. They have a well-designed website, a better offer than the competition, and are actively working their SEO plan, yet they are not being rewarded by search engines.

I’m not trying to be a “Debbie Downer” here, and I do have some good news! An SEO audit can almost certainly help identify the factors keeping a local business from that coveted top spot. Adjusting the SEO strategy and repairing errors will help increase local visibility and widen the business’ digital footprint ­– that ever important local presence! Visit Advice Local to [read more].

Are You Ready for Voice Search?

Are you tired of hearing about the importance of voice search? I wish I could tell you not to worry, that yours and all your clients’ websites are good to go, but I can’t.

In fact, a year ago or so, comScore predicted that 50% of all search queries will be voice search in 2020. Last year, KPCB’s 2017 Internet Trends Report revealed that 20% of searches on mobile were via voice, and 70% of those were in natural language.

Voice Search Stats 2017

Artificial Intelligence (AI) is growing in popularity, but it’s not just impacting algorithms (think RankBrain) or simple things such as a chatbots. Every day, households are purchasing the Amazon Echo, Google Home or similar devices. Visit LinkedIn to [read more].

The Local Presence Management Strategy All Businesses and Brands Need

Local Presence Management StrategyDo you realize how many moving pieces and parts make up a business’ local presence management strategy? Each of these pieces and parts serve as building blocks, sometimes on top of each other, and sometimes just adjacent. To make the most of each moment, you must first understand what local presence management is. Within this article, What is Local Presence Management, I define in detail what local presence management is and touch on why it is important.

Today, I want to discuss with you the components (the pieces and parts mentioned above) that make up a local presence management strategy. But first, for those of you new to local presence management, let’s talk about the foundation.

The Foundation of a Local Presence Management Strategy

  • Local Presence – This refers to all of the information surrounding a business’ actual physical location, such as where to find it on a map, business hours and its NAP data.
  • Digital Presence – This refers to all of the information, processes and marketing for a business presented online. Consumers usually conduct a Google search to find this information, which includes the website, any social media pages, blogs, online reviews, any search engine optimization (SEO), and pay-per-click (PPC) advertising, just to name a few.

Why Do Businesses Need a Local Presence Management Strategy?

Well, the simple answer is because local businesses want and need to be found in local searches by the consumers seeking their products or services. Visit Advice Local to [read more].

Making the Most of Each Moment

Each Moment MattersLocal businesses are continuously struggling to rank higher with search engines! The Local Pack still eludes them, and let’s not even mention what their websites look like on mobile. Even with search engines giving preference to HTTPS, businesses are not entirely onboard with it.

Search engines are not going to make it easier for businesses to place in the top spots! Their priority, beyond displaying ads for paying businesses, is meeting consumers’ needs.

In 2016, I started talking with you about meeting this consumer need b winning micro-moments. As defined by Google:

Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.

Visit LinkedIn to [read more].