17 Blog Post Ideas for Creating Content that Drives Local Website Traffic

creating contentAre you looking for ways to help local businesses get more traffic to their websites? Are your clients constantly telling you that they need more leads? What about getting placement in the top of Google search results?

With Google tightening up proximity searches in mobile and desktop search results, local businesses need to get more creative in how they drive local traffic to their business’ websites through organic search results.

Beyond having 100% optimized business listings around the web, being active on social media and emailing current customers, local businesses need to do more to rise above the competition.

What I’m referring to is not a paid social media campaign or PPC advertising (even though those are a great idea, too), but something more. It’s not new, it’s not ingenious, but it’s necessary. Visit Advice Local to [read more].

Embrace These 2017 Internet Marketing Trends And Reach More Customers

SEO Internet Trends 2017As innovation continues to bloom in the tech world, digital marketers must continue to adapt and innovate to meet client needs. The message is clear: stay on top of these trends (and changes) or risk being left behind!

Kleiner, Perkins, Caulfield & Byers (KPCB) is one firm that analyzes this data each year and publishes their much-anticipated annual Internet Trends Report. This year’s analysis reveals many internet trends, both broad and subtle, that impacted the digital economy, including local and mobile. Let’s examine five of these essential internet trends important for 2017 and beyond.

How Should Businesses Respond As More Consumers Embrace The Web?

There’s been a dramatic rise in internet usage over the past five years, reaching an average of three hours per day on mobile. Desktop usage has declined slightly but did hit two hours per day.

With internet use increasingly being led by mobile, a business that neglects their digital marketing strategies will lose out on numerous opportunities. From advertising to SEO, mobile offers businesses the potential for targeted traffic, branding, and sales.

Visit Search Engine People to [read more].

Three Strategies to Help Local Businesses Overcome the Challenges of Real-Time Marketing

Local Business Real-Time Marketing StrategiesWith nine out of 10 mobile searches leading to an action and more than 50% of those converting to a sale, local businesses and brands that leverage real-time marketing strategies have a greater chance of winning the sale.

Beyond that, there are countless advantages of a real-time marketing strategy and methods for implementing one, such as leveraging trending items, popular hashtags and events to drive local business and website traffic.

Real-Time Marketing Challenges for Brands and Local Businesses

Despite all the pluses, there are some very real challenges that the business or brand will need to overcome for successfully marketing in a real-time environment. Visit Advice Local to [read more].

5 Key Social Media Takeaways from the 2017 Internet Trends Report

Social Media Trends 2017Social media marketing enables businesses to target consumers where they spend the most time online, however to get the most bang for your marketing buck in social, you need stay up-to-date on the latest social media advertising trends, best practices, and consumer expectations.

Thankfully, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) hit it out of the park once again with her annual gift to digital marketers: the Internet Trends Report. This year, some of Meeker’s noteworthy insights revolve around social media – she reveals which social media platforms are leading advertising growth, which are driving the most sales, and also highlights new trends emerging in how consumers want to interact with brands on social media.

In this post, I’m going to discuss five important social media takeaways from the 2017 KPCB report that digital marketers need to know. After all, the better we understand recent social media trends, the better we can leverage them in our digital marketing strategies. Visit Social Media Today to [read more].

How to Use Real-Time Marketing to Attract Local Customers

Real Time MarketingWith mobile users now averaging 3+ hours per day (and mobile usage still increasing) and social media platforms always going, consumers want and expect 24/7 availability and communication with businesses. So how can businesses get this done? Real-time marketing strategies can help make this two-way communication happen!

It’s not a 9-to-5 world anymore, and consumers want to hear from local businesses and brands on Facebook, Twitter, via live chat, and more. There are several ways a business can connect with consumers, and one of them is to participate in real-time conversations to build loyalty with current customers, and meet new ones.

Let’s explore 5 ways local businesses can have more real-time conversations. Visit Advice Local to [read more].