The Web is Evolving and So are Consumers

The Web is Evolving and So are ConsumersAre you evolving, too? What about the businesses you represent? These are two simple questions that mean the difference between a business placing on the first page of search results and the fourth.

Each week, I share insights into what’s happening with Google, content, trends and tons of impressive stats. But the reality is that you can read and read all you want, but doing is what gets results.

5 Actions That Can Make a Difference

This week, I want to encourage you to take some action. You don’t have to do it all at once, but you need to do something. Visit LinkedIn to [read more].

The DIY SEO Audit: Next Steps for Beating Out the Local Competition Online

The DIY SEO Audit: Next Steps for Beating Out the Local Competition Online I’ve enjoyed working through this DIY Audit series with you, but like all good things, it has to come to an end. We started this journey by defining what’s involved in an SEO audit. As a reminder, that’s technical SEO, on-page SEO, off-page SEO and today’s topic, which focuses on research and analysis. Today, I’m covering a very important topic and the last post in this series. Ready?

How to Help Businesses Reach and Keep the Top Spot in Local Search

Competition for local businesses is stiff. Every day is a new day when it comes to local search placement. For a business to win the customer, they have to know their customer AND know their competition.

After completing the audit and implementing/correcting everything that was uncovered, you may find competitors are still holding the top search positions. Is there another hidden problem for the business? Maybe, but not necessarily. Most competitors are just as committed to a thorough SEO strategy, so they bring their A-game, too.

Visit Advice Local to [read more].

The DIY SEO Audit: Off-Page SEO and Its Impact on Websites

Off-Page SEO and Its Impact on WebsitesHow do you feel? If you have been following through the entire DIY SEO Audit series, you could be feeling a little overwhelmed at this point. It’s ok to feel this way. There is definitely a lot to know and consider when it comes to SEO.

If you are just now joining us for the series, you should start with part one – The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines.

The Off-Page SEO Audit is All About Links

Before we get too deep into this portion of the audit, here’s a definition off-page SEO for you.

As I defined in part one of this series, off-page SEO does not occur on the website itself but is how third-party websites link to the website. These types of links are referred to as inbound links or backlinks.

The business’ website needs relevant, quality backlinks from other trusted websites, such as relevant directories, social networks and reviews on sites like Yelp. Off-page SEO focuses mainly on the site’s backlink profile, assessing quality and quantity, social media signals – and negative SEO.

Negative SEO is when a company attempts to impact a competitor’s website placement in search results with blackhat SEO strategies. These strategies are against the Google Webmaster guidelines, which is why they are considered blackhat.

Instead of focusing on negativity in this article, I’m going to focus on the positive impact of a strong link profile. As you complete the off-page SEO audit and take the necessary actions laid out, you’ll combat most negative SEO attempts. Visit Advice Local to [read more].

Is it Time to AMP Up?

As a digital marketer, it’s important to pay attention to what is happening online, whether you implement it or not! That is what most of us did when Google started pushing AMP at the end of 2015.

At Advice Local, we did pay attention and AMP our digital marketing resource website, Rocks Digital. Pages that have AMP in place get a lightning bolt icon next to their content in search results. This tells the searcher that the page will be a streamlined version of the content and will load quickly on their mobile device.

Here’s what this search result looks like:

AMP Search Result

Most didn’t adopt AMP. One reason may be because the pages are not necessarily graphically appealing. Here’s what this one looks like on mobile:

AMP blog post example

As you can see, the site logo, header and navigation menu have been stripped out. There is no way for the searcher to visit another page on the site from this view since they can’t access the navigation.

If you were to look at the AMP version of this article on mobile, you would see the color headlines and other special elements that Rocks Digital includes on their site are removed. This includes the author byline at the bottom of every post. Basically, all the elements outside of the main content area are not present.

Visit LinkedIn to [read more].

The DIY SEO Audit: How to Place Higher in Search with On-Page SEO

The DIY SEO Audit: How to Place Higher in Search with On-Page SEOSo how far are you into the DIY SEO audit? Have you completed part one and two, or are you just now joining us for part three in the series? Today we are going to work through the on-page SEO portion of an SEO audit.

The on-page SEO audit looks at the content on the website, content relevance and other visible factors that impact when search engines serve the website’s pages and posts in search results, and how people interact with a website.

As we discussed in part one of the series, on-page SEO is the optimization of the content on a website’s individual pages and posts. In simple terms, for the most part, it’s the optimization of the content that is visible to the site visitor. Visit Advice Local to [read more].