Mastering Content Curation: The Secret Sauce of Content Marketing

Mastering Content Curation: The Secret Sauce of Content MarketingIn my work, I often hear executives say they don’t have time to create content for their business’ websites. They’re already fully occupied with running their businesses and believe, not without cause, that content marketing just takes too much time. That’s one big reason so many hire Advice Local to manage this part of marketing for them.

For some business owners and managers, however, there are good reasons to take the time to work on content marketing themselves. For instance, they want to experiment with it so they can learn more about their customers’ needs and wants. Or, they want to understand more about the content marketing processes so they can make smarter choices about what to outsource and who to hire. Maybe they’re running a startup and just don’t have the budget to outsource content marketing right now. Whatever the reason, content curation is definitely one way to boost marketing efforts. Let’s explore more on that today. Visit Advice Local to [read more].

Everything You Need to Know to Get Started With Google Posts

Everything You Need to Know to Get Started With Google PostsIs it time for a reality check? Businesses wanting to reach local customers need to place in the top of search results. Consumers do not click much past the first page on desktop or scroll forever on mobile before they decide which website or business to frequent. So what does this mean for local businesses? As I have discussed before, it means local businesses need to leverage every tool, feature and secret weapon they can to get the attention of search engines and consumers alike.

In my earlier post, I posed the question “Is the Google My Business Listing replacing the local business website?” Of course, it’s a rhetorical question. While Google likes to keep consumers on the search engine results page as long as possible, the simple fact is consumers like to click, and clicking they will continue to do.

Capitalizing on Google Posts to Increase Click-Through

So, today I thought I would share in detail about one of Google’s features, Google Posts. Publishing these posts to a local business’ Google My Business listing enables the business to share with the consumers viewing their listing about any special offers, news, etc. they would like to feature. Visit Advice Local to [read more].

The Secret Benefits to Complete Business Listings are Not So Secret After All

The Secret Benefits to Complete Business Listings are Not So Secret After AllBeyond business listings containing a consistent NAP (name, address, phone number), complete business listings must contain many other important pieces of information such as business category, business description, website link, products, services, images, and more. Not all business listings will allow for this information, but the most important component is that they are completed fully.

I regularly tell my team at Advice Local to make sure they do everything they can to help our partners and clients verify, complete and optimize their Google My Business, Bing and Yelp listings. Just adding a business name, address and phone number is not enough.

Instead of sharing how to optimize a listing in today’s rant — I mean article — I will try and convince you with little known facts (secrets) why complete verified business listings are so important. Visit Rocks Digital to [read more].

Is that Website Helping or Hurting? Four Website Issues Impacting Local SEO

Website Local SEO IssuesAre you trying to place higher in local search results, but noticing that something is holding back success? First, rest assured in knowing you are not the only one having these same struggles. Today, I’m going to cover four common but crucial website issues that are putting a screeching halt on local SEO success for many local businesses!

But First… Some Background

Local Search Association’s Local Media Tracking Study, released in March 2017, reported that 87% of consumers surveyed turn to a search engine first when looking for a product or service. So, do you agree that the majority of consumers start with a search engine when looking for products and services on the internet? I’ll just assume you said yes and move on.

The best way to get these consumers through the doors of a brick-and-mortar business is by capturing their attention online first. Optimizing for the local search ecosystem is an important component to achieve this, but there is more to it than that. This is where the local business website can help or hurt the business in meeting this goal.

Crucial Website Issues that Will Impact Local SEO Success

No local business can afford to have anything damaging their online reputation. It’s simple! Or, is it? Keep reading to found out if any of these local SEO mistakes are plaguing your website or those of your clients. Visit Advice Local to [read more].

Get More Customers to Local Business Websites with these Sure-Fire Strategies

Local Business Website StrategiesHow do you drive traffic to a local business website, then keep visitors active and engaged? Local businesses around the world are asking this question right now. In fact, marketing software developer Hubspot has found that 65% of surveyed companies report generating traffic and leads to be among the top marketing challenges they face.

The level of competition that exists locally – from big cities to small towns – means that a clear traffic and engagement plan is now essential to success. Thankfully, a local business can use a number of strategies to target the desired audience, drive visitors to the website and increase engagement in order to make conversions.

7 Sure-Fire Local Business Website Traffic Strategies

Let’s say that a business builds a clean, informative, user-friendly website. That’s a positive step forward! But wait a moment – if the business cannot drive traffic to the site it will still struggle.

Most of the traffic strategies we’ll discuss today can be applied to all kinds of websites, but the approach could vary by niche. Visit Advice Local to [read more].