5 Key Social Media Takeaways from the 2017 Internet Trends Report

Social Media Trends 2017Social media marketing enables businesses to target consumers where they spend the most time online, however to get the most bang for your marketing buck in social, you need stay up-to-date on the latest social media advertising trends, best practices, and consumer expectations.

Thankfully, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) hit it out of the park once again with her annual gift to digital marketers: the Internet Trends Report. This year, some of Meeker’s noteworthy insights revolve around social media – she reveals which social media platforms are leading advertising growth, which are driving the most sales, and also highlights new trends emerging in how consumers want to interact with brands on social media.

In this post, I’m going to discuss five important social media takeaways from the 2017 KPCB report that digital marketers need to know. After all, the better we understand recent social media trends, the better we can leverage them in our digital marketing strategies. Visit Social Media Today to [read more].

How to Use Real-Time Marketing to Attract Local Customers

Real Time MarketingWith mobile users now averaging 3+ hours per day (and mobile usage still increasing) and social media platforms always going, consumers want and expect 24/7 availability and communication with businesses. So how can businesses get this done? Real-time marketing strategies can help make this two-way communication happen!

It’s not a 9-to-5 world anymore, and consumers want to hear from local businesses and brands on Facebook, Twitter, via live chat, and more. There are several ways a business can connect with consumers, and one of them is to participate in real-time conversations to build loyalty with current customers, and meet new ones.

Let’s explore 5 ways local businesses can have more real-time conversations. Visit Advice Local to [read more].

5 Technology Trends Impacting How Local Businesses Should Market

2017 Technology TrendsTrends tell us what’s happening in our world today. They give us insights into what the future will look like. As marketers, we look to digital marketing and internet trends specifically to assist in planning marketing strategies for our clients.

Every year, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) shares her highly-anticipated Internet Trends Report that highlights the most prominent trends in consumer behavior and digital marketing.

Today I’m going to take a look at five of these trends from the 2017 KPCB report and explore how you can leverage them to help the clients you serve. Visit LSA Insider to [read more].

Five Costly Mistakes That Sabotage A Business’ Local Search Presence (And How To Fix Them)

Local SearchMore customers are actively searching for local businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile devices. That’s a lot of on-the-go mobile shoppers looking for nearby stores. But that traffic is worthless to businesses that fail to optimize their local presence.

Improving your business’ online visibility and placement in search results is one key to attracting more local shoppers to both your website and physical locations. That said, local competition can be fierce. Businesses that want to connect with local consumers online can’t afford to make marketing mistakes that place them at a disadvantage.

Although there’s no perfect formula for dominating local search, there are certain mistakes that you must stop making to keep from sabotaging your own visibility. Today, we’ll examine the most common mistakes and what can be done to remedy them. Visit Forbes to [read more].

Leveraging Location Landing Pages to Create Microsites for Local Businesses

It’s no surprise that many businesses struggle with local presence management today, as there’s a lot of outdated and just-plain-wrong data linked to businesses online.

How Multi-Location Businesses Can Use Location Landing Pages as Microsites

When a customer accesses that bad data then gets lost trying to reach a location, 67% of them will lose trust in the business. The multi-location business faces the same challenges as businesses with only one location, and they must also manage online data for each of their stores or locations. Whether a business has two locations or two thousand, there’s a lot to think about at once.

So what’s a multi-location business to do? For starters, add a store locator map to the website. A good store locator makes it fast and convenient for customers find directions to the nearest location – and a great store locator generates unique landing pages to improve the business’ local SEO. Visit Rocks Digital to [read more].