Winning Local Business with Optimized Listings

Optimized Business ListingsConsumers are looking for brands and businesses they can trust online. Having optimized business listings that provide them with the information they want and need is one of the best ways to reach consumers.

Research tells us this about consumers:

  • 82% conduct local searches when trying to find a local business
  • 65% search for more information online than just a few years ago
  • 63% lose trust in a brand if they get lost en route
  • 73% lose trust in a brand when a business has incorrect listings

What is the takeaway from this? Businesses and brands have the answers consumers are looking for when they use search engines. Making sure they find your business when searching is important, so keep reading to learn how. Visit Neustar to [read more].

Is the Google My Business Listing Replacing the Local Business Website?

Google My Business ListingGoogle is heading in a direction where they can provide everything a consumer wants and needs through a Google My Business listing. (Yes, without the consumer ever needing to visit the local business’ website. Eeek!!)

It Starts and Ends with the Google My Business Listing

Let’s look at what a consumer can access from local search results through a Google My Business listing. The consumer can:

  • Get directions
  • Call the business
  • Message the business
  • Read posts
  • Visit the website
  • Ask the community questions (available on mobile only)

I certainly don’t love the idea of fewer consumers visiting my website or those of my clients, but there’s not much we can do about it.

So instead of spending our time trying to stop a train that we can’t even slow down, let’s explore how to leverage it fully for our clients and customers so they are getting the local business traffic they deserve. Visit Advice Local to [read more].

Navigating The Local Search Ecosystem To Yield Results

Local Search EcosystemThe Local Search Ecosystem is made up of many different sources including data aggregators like InfoGroup, review sites like Yelp, social media platforms such as Facebook and Foursquare, geo and vertical directories (think SuperPages, DexKnows, FindLaw), GPS mapping solutions (e.g. Garmin, Here), and of course, search engines like Google and Bing.

Originally the brainchild of David Mihm back in 2009, the Local Search Ecosystem is referenced and admired from far and wide. Not everyone agrees on which sources within the ecosystem have the greatest impact, but we all seem to agree that the Local Search Ecosystem exists. Here is the Local Search Ecosystem just released by Whitespark and Tidings, and here is another Moz released previously. While I haven’t created a graphic to represent Advice Local’s take on the ecosystem, we have our Data Amplifier Network, which is where we distribute business data on the internet.

It’s amazing and can be overwhelming when you really think about how many sources make up the ecosystem, especially when considering all the possible scenarios and strategies there are when it comes to leveraging each source represented in the ecosystem. Visit Search Engine People to [read more].

Everything You Need to Know to Get Started Repurposing Content

Getting Started Repurposing ContentOnce you create great content, you can repurpose it into many different useful resources to educate current partners, engage prospective customers and generate further site traffic through social media, email marketing and more.

Before I move on to methods for repurposing content, let’s define what “repurposing” means:

According to the Merriam-Webster dictionary, repurposing means to change (something) so that it can be used for a different purpose.

A positive side effect of repurposing content is saving energy, money and efforts on the resources it takes to constantly create new content. But there is another even bigger reason you should repurpose content into many different forms… Visit Advice Local to [read more].

How to Find and Fix Inaccurate Citations for a Local Business

How to Find Inaccurate CitationWhen it comes to improving visibility and getting found online, local citations play a critical role for local businesses. Remember, a local citation is any mention of a business’ name, address, and phone number (NAP) online. There are several ways to optimize business listings online, but consistent NAP data is at the basis of all high-quality citations. In fact, 73% of consumers lose trust in a local business when they find incorrect information about the business online.

When a consumer searches from their mobile device, a citation is often one of the first results that appears. This could be a Google Map listing, Yelp review or even the Facebook Page. This occurs because these citations have more influence than the business’ website. If multiple NAP variations appear when searching, it can have a significant effect on the business.

The amount and quality of these citations also impact how search engines evaluate and rank the business’ websites. The more high-quality citations a business has from high-authority websites, the better. Visit Advice Local to [read more].