Google’s Got the Goods – Points to Ponder Moving into 2018

Google’s Got the Goods – Points to Ponder Moving into 2018The struggle for local businesses to place in the top spots in local search results is not getting easier, but instead more difficult for most businesses. There are many different reasons for this.

A few include:

  1. Google is constantly adjusting their algorithms and expectations.
  2. Local businesses are getting smarter about optimizing for search.
  3. Gaming local search results is still rampant and new black hat SEO strategies are being developed daily.

Helping local businesses attract people to their brick-and-mortar locations and websites to convert more prospects into customers is what we do best at Advice Local. We do this in several ways. One of these is producing guides, resources, blogs and infographics to provide necessary education to local business owners and those that offer digital marketing services to local businesses. Visit Advice Local to [read more].

Mastering Content Curation: Utilizing Content Curation Platforms

Mastering Content Curation: Utilizing Content Curation PlatformsIf you have been following my series on “Mastering Content Curation” then you realize there are many different types of content and ways to find content to share with a business’ target audience.

Today, in the fourth post in the series, we are going to explore content curation platforms and how using these types of sites can help a business find content to share. These platforms can also be used as a tool to deliver the content to a business’ audience.

Content Curation Platforms Save Time

Content curation platforms search the web (or their site in some cases) for appropriate content in response to a keyword query and return results, much like a Google search. Most of these applications have features that allow a user to share curated content with others, either by posting it directly on Facebook, Twitter or another social media account, or by building up a list of followers directly on the curation site. Visit Advice Local to [read more].

The Advice Top 10 of 2017

The Advice Top 10 of 2017As the year comes to a close, it’s a time for reflection and establishing goals for the next year. At Advice Local, as we reflect back on the year, part of that process is to also look back at the most popular articles published on the blog. This helps to plan our content marketing efforts for the upcoming year. I recommend that all businesses not already doing this should add it to their end of year process.

Helping Local Businesses Achieve Their Goals is Our Goal

As you know, I’m passionate about helping local businesses attract new customers to their brick-and-mortar locations and websites, and converting more prospects into customers. Understanding what we have published that meets this need is an important planning component for producing future content.

Today, I wanted to share our top posts published in 2017 with you. Maybe it’s your first time reading them, or perhaps a refresher. Either way, this content was deemed the most popular according to Google Analytics. Visit Advice Local to [read more].

Mastering Content Curation: How to Find Content to Curate

Mastering Content Curation: How to Find Content to CurateThanks for joining me for the third post in my series on “Mastering Content Curation.” We began with defining what content curation is and how it can help local businesses discover content to publish on their websites and social media channels.

Last time we were here, we discussed how to identify what types of content businesses should curate. Today we are going to explore methods that local businesses and those representing them can use to find content to curate.

As a refresher and for those just joining us, content curation is when someone would read content created and shared on the web by others, and then share it with their online audience via a blog, their social media channels or even in their newsletter. Visit Advice Local to [read more].

Mastering Content Curation: What Kind of Content Should Businesses Curate?

Mastering Content Curation: What Kind of Content Should Businesses Curate? Last time I published, it was on the secret sauce of content marketing – content curation. Ideally, all business owners would have the time each day to sit down and write about their products, services and how they’re helping new customers — but it just isn’t possible. Instead, they can leverage content curation to assist in keeping their blog publishing and social media updated.

As mentioned in my earlier post, content curation a type of content marketing where businesses can select, organize and add value to content created by others. In doing this, they are playing a role similar to that of a newspaper editor or museum curator. It’s like plucking gems from the rushing river of content that appears online every day and presenting the best of it as a service to their customers.

There are bonuses for the businesses in content curation, too. First, by monitoring content topics and choosing the best pieces, they automatically keep current with developments and new ideas in their industry. Content curation takes less time than content creation so they have more time to run their business each day. Finally, because they’re up to date with the latest and greatest, everyone’s impressed and their reputation as the go-to pro in the field grows tremendously. Visit Advice Local to [read more].