What’s Trending? Must-Know Data Points from the 2017 Internet Trends Report

Internet Trends Report 2017The time has come… Yes, that time of year when once again I get to share my insights into the 2017 Internet Trends Report!

Each year, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) presents the Internet Trends Report, highlighting all the data they have gathered about consumers, digital marketers, advertisers and brands during the prior year. This year’s 355-page slide deck meets all of our expectations, and more. When you get time, you really should start going through it slide-by-slide.

The #QueenofLocalSEO’s Take on the 2017 Internet Trends Report

Today I’m going to break down the 11 trends that stuck out the most – and a bonus #12. The below images are excerpts from our full 2017 Internet Trends Report Infographic that’s available for embed and sharing with your clients and friends. Visit Advice Local to [read more].

The Five-Step, Quick Start Local Content Marketing Plan: Measuring and Evaluating

Local Content MarketingCreating content that attracts prospects, keeps customers engaged and creates conversions all at the same time is definitely not easy to do!

I love a good journey, and that’s exactly what I’ve been taking you on for the last month or so – a journey to create a local content marketing plan that is easy to implement and evaluate. Yes, this journey includes measuring and evaluating the results. Visit Advice Local to [read more].

6 High Impact Ways To Enhance Local Business Visibility Online

Enhance Business Visibility OnlineAlthough potential customers are already looking for local businesses online – and there are billions of Google searches each month – they’re unlikely to discover these nearby stores that do not have a solid local presence management strategy in place.

So, what’s a local business to do? To begin, start taking local presence management more seriously! Today I want to share six simple yet clever ways a business can optimize its local presence online. These actions will drive more traffic to the website – and more customers through the front door. Visit Search Engine People to [read more].

The Five-Step, Quick Start Local Content Marketing Plan: Determine the Offer

Local Content Marketing Plan OfferAs you know, I’m all about data, local search and SEO. Each one of these is driven by my passion for helping local businesses and multi-location brands appear higher in search traffic. An important component of this is creating content that attracts search engines, consumers – and converts. Today, you will learn more about just that.

Creating the Right Offer

I’ve been on a journey to guide readers through creating a local content marketing plan, and today we continue that journey with Step 4 of the plan – Determine the Offer! If you missed Steps 2 and 3, here’s the link. We will look at the topics, formats and styles of content you could create to engage the ideal target audience. Visit Advice Local to [read more].

8 Local Presence Management Strategies to Attract More Nearby Customers

Local Presence StrategiesWhen shoppers search for nearby stores on-the-go, they count on Google to return the most relevant, accessible, and trustworthy results possible. Appearing in the local pack is marketing gold for local businesses that want to increase foot traffic – but scoring a spot in the top three search results doesn’t happen by accident.

Today I want to discuss local presence management strategies for helping businesses connect with more local shoppers online. Local marketers can apply these tactics to help clients improve online visibility, increase local search ranking, and make it easier for anyone to quickly find the closest store location. Visit LSA Insider to [read more].