I’m on a journey to share about creating local-focused content that educates, attracts and converts. In the first installment, “The Five-Step, Quick Start Local Content Marketing Plan,” I provided an overview of the process for creating a content marketing plan. The second post covered establishing content marketing goals.
This post dives deep into Steps 2 and 3 of the five-step plan – Target Audience and Channel. Let’s explore the right audience to give you the action you want, and where this conversion will take place. If you misidentify your core audience, then even the highest quality content will not be effective – because it won’t be seen by the right people. Visit Advice Local to [read more].