Archive for Realtime

The Behemoths of the Web are Spicing Things Up

The Behemoths of the Web are Spicing Things UpWow! We’re into the second month of the year and the behemoths that dominate the internet are already going strong. They’re making changes to their algorithms and tool sets, and keeping businesses like us on our toes.

Here are just a few of the highlights:

As reported toward the end of last year, Google was making some significant algorithm adjustments and continuing to claim it was nothing beyond what they normally do. They’re still playing with those algorithms and will most likely keep it up for some time to come. Rolling back some of the updates has helped businesses, while others have impacted placement in SERPs significantly.

On the plus side, Google has moved the Google Search Console Update out of beta and are rolling out a change that will allow webmasters to see 16 months of website data through their tool. Pretty soon, we’ll all be able to have this important feature that will better allow us to see progress on the websites we administer. Visit LinkedIn to [read more].

P.S. Follow my articles on LinkedIn and get these updates quicker.

The Advice Top 10 of 2017

The Advice Top 10 of 2017As the year comes to a close, it’s a time for reflection and establishing goals for the next year. At Advice Local, as we reflect back on the year, part of that process is to also look back at the most popular articles published on the blog. This helps to plan our content marketing efforts for the upcoming year. I recommend that all businesses not already doing this should add it to their end of year process.

Helping Local Businesses Achieve Their Goals is Our Goal

As you know, I’m passionate about helping local businesses attract new customers to their brick-and-mortar locations and websites, and converting more prospects into customers. Understanding what we have published that meets this need is an important planning component for producing future content.

Today, I wanted to share our top posts published in 2017 with you. Maybe it’s your first time reading them, or perhaps a refresher. Either way, this content was deemed the most popular according to Google Analytics. Visit Advice Local to [read more].

Embrace These 2017 Internet Marketing Trends And Reach More Customers

SEO Internet Trends 2017As innovation continues to bloom in the tech world, digital marketers must continue to adapt and innovate to meet client needs. The message is clear: stay on top of these trends (and changes) or risk being left behind!

Kleiner, Perkins, Caulfield & Byers (KPCB) is one firm that analyzes this data each year and publishes their much-anticipated annual Internet Trends Report. This year’s analysis reveals many internet trends, both broad and subtle, that impacted the digital economy, including local and mobile. Let’s examine five of these essential internet trends important for 2017 and beyond.

How Should Businesses Respond As More Consumers Embrace The Web?

There’s been a dramatic rise in internet usage over the past five years, reaching an average of three hours per day on mobile. Desktop usage has declined slightly but did hit two hours per day.

With internet use increasingly being led by mobile, a business that neglects their digital marketing strategies will lose out on numerous opportunities. From advertising to SEO, mobile offers businesses the potential for targeted traffic, branding, and sales.

Visit Search Engine People to [read more].

5 Key Social Media Takeaways from the 2017 Internet Trends Report

Social Media Trends 2017Social media marketing enables businesses to target consumers where they spend the most time online, however to get the most bang for your marketing buck in social, you need stay up-to-date on the latest social media advertising trends, best practices, and consumer expectations.

Thankfully, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) hit it out of the park once again with her annual gift to digital marketers: the Internet Trends Report. This year, some of Meeker’s noteworthy insights revolve around social media – she reveals which social media platforms are leading advertising growth, which are driving the most sales, and also highlights new trends emerging in how consumers want to interact with brands on social media.

In this post, I’m going to discuss five important social media takeaways from the 2017 KPCB report that digital marketers need to know. After all, the better we understand recent social media trends, the better we can leverage them in our digital marketing strategies. Visit Social Media Today to [read more].

5 Technology Trends Impacting How Local Businesses Should Market

2017 Technology TrendsTrends tell us what’s happening in our world today. They give us insights into what the future will look like. As marketers, we look to digital marketing and internet trends specifically to assist in planning marketing strategies for our clients.

Every year, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) shares her highly-anticipated Internet Trends Report that highlights the most prominent trends in consumer behavior and digital marketing.

Today I’m going to take a look at five of these trends from the 2017 KPCB report and explore how you can leverage them to help the clients you serve. Visit LSA Insider to [read more].