Archive for Realtime

Google’s Mission to Eliminate Fake Google My Business Listings

Fake Google My Business ListingsWhile, we might not love all the updates Google is constantly making to the local pack and search algorithms, Google’s cracking down on fake Google My Business Listings is one update we can all get behind.

As you know, one of Google’s top priorities is serving relevant, accurate search results that consumers can trust. When fake local business listings started to appear on Google My Business, the search giant went to work putting a process in place to shut them down.

Just how serious are the Googlers about finding and removing fake Google My Business listings? They partnered with the University of California, San Diego to learn everything they could about the perpetrators and how they can be stopped.

According to this report, their ongoing efforts to crack down on Google My Business fraud is making a huge difference. The number of fake listings has dropped by 70% since June 2015. There is still quite a lot of work to be done before fraudulent listings are fully eliminated, but this is an excellent start. Visit Advice Local to [read more].

Google AdWords Update Suggests Machine Learning Will Shape the Future of Search

Google Adwords - Machine LearningFrom recent updates to the local pack to the introduction of lists for Google Maps, Google is always looking for ways to improve search results. The latest weapon of choice is machine learning with Google Adwords as the victim.

We already know Google is using an artificial intelligence (AI) system known as RankBrain to serve results that match user intent. But what we couldn’t confirm until recently is that AI and machine learning will soon play a major role in many of Google’s products, starting with AdWords and likely expanding to Google My Business and Google Maps.

Here’s What is Changing with AdWords

Google recently announced an impending AdWords update that will change the relationship between search queries and results. Visit Advice Local to [read more].

Optimizing for Search in a RankBrain World

Rank BrainGoogle often changes things up, as it is constantly fine-tuning its powerful search algorithms. Observant SEO pros can determine when something new is added to the mix, but what about everyone else? Google doesn’t exactly shout it from the rooftops whenever they update or launch a new algorithm. In the case of the AI (artificial intelligence) RankBrain algorithm, Google broke tradition and verified that it is indeed operating – and affecting search results.

RankBrain is not just another Google tweak to be ignored. RankBrain uses machine learning to improve search results and goes beyond the keywords that are searched for, factoring in the intent of the user when delivering search results. Visit Rocks Digital to [read more].

Google Shakes Things Up: Testing Product Ads in Mobile Search Results

Google Local Business CardsIt seems Google is testing a new layout for mobile search results again. This time placing product ads for local inventory at the top of the page. Yes, this means sponsored products are being displayed above the local 3-pack.

The ads are almost mistakable for the local pack, since the products appear next to a map and are not clearly labeled as sponsored content. Mike Blumenthal originally spotted this and captured our attention (along with many others in the local search space). As he noted, the test ads are part of Google’s new Shopping campaigns, which allow businesses to promote local inventory. Visit Advice Local to [read more].

Yes, Local Businesses Can Leverage the Last Minute To Celebrate Small Business Saturday

Small Business Saturday BadgeSmall Business Saturday is right around the corner! Are you one of those marketers or small business owners that plans to do something each year to participate, but waits until the last minute? Don’t worry; it’s never too late to leverage an annual event like this.

Keep reading for 6 quick ways to get more exposure for local business on Small Business Saturday. Visit Advice Local to [read more].