Archive for Mobile

Is it Time to AMP Up?

As a digital marketer, it’s important to pay attention to what is happening online, whether you implement it or not! That is what most of us did when Google started pushing AMP at the end of 2015.

At Advice Local, we did pay attention and AMP our digital marketing resource website, Rocks Digital. Pages that have AMP in place get a lightning bolt icon next to their content in search results. This tells the searcher that the page will be a streamlined version of the content and will load quickly on their mobile device.

Here’s what this search result looks like:

AMP Search Result

Most didn’t adopt AMP. One reason may be because the pages are not necessarily graphically appealing. Here’s what this one looks like on mobile:

AMP blog post example

As you can see, the site logo, header and navigation menu have been stripped out. There is no way for the searcher to visit another page on the site from this view since they can’t access the navigation.

If you were to look at the AMP version of this article on mobile, you would see the color headlines and other special elements that Rocks Digital includes on their site are removed. This includes the author byline at the bottom of every post. Basically, all the elements outside of the main content area are not present.

Visit LinkedIn to [read more].

Mobile Stats Reveal Precisely Where Business Can Meet Consumer Needs

Mobile Stats Reveal Consumer NeedsBusinesses that want to capitalize on mobile marketing should think about when their customers are most likely to be online, how mobile impacts purchasing decisions, and how they can offer a more user-friendly mobile experience. The more a business knows about these consumer behaviors, the better it can leverage those behaviors to connect with potential customers.

When it comes to understanding the growing reliance on smartphones, businesses should consider both how and when their audience is connected. Visit Rocks Digital to [read more].

The Top Emerging Mobile Design Trends for 2017

Mobile Design TrendsIn our mobile-driven economy, the importance of maintaining a consistent, up-to-date mobile presence cannot be overstated. After all, 82% of consumers use their smartphones to access product reviews and other decision-driving data when making in-store purchases.

A business can make its mobile website even more consumer-friendly with faster load times, simpler site navigation, and designs that cater to smartphone users. Incorporating web design principles that contribute to a smoother user experience allows a business continue to gain visibility in search results (because Google loves mobile-friendly web content) and drive conversions among mobile consumers.

Visit Advice Local to [read more].

Measurable, Mobile Micro-Moments Reveal Path To Success

Bernadette Coleman, Queen of Local SEOMobile shoppers make up an enormous percentage of all consumers today, first outpacing desktop users in 2014 according to Comscore. Today this continues to grow at an astounding rate.

In 2015, mobile devices accounted for 51% of total daily digital media use for adults. Desktops came in at only 42%.

Local businesses can capitalize on this mega mobile market with local search engine optimization (SEO), mobile-first web design, and marketing campaigns tailored to mobile users.

A mobile marketing strategy is only as good as the number of conversions it achieves. If a local business has a hard time converting mobile shoppers into real sales, it may need to rethink its strategy. Visit Search Engine People to [read more].

Seizing the Micro-Moment

Micro-MomentConsidering how to boost the mobile game? Is your small business (or your client) looking to improve mobile search performance and conversion? You’re in the right place at the right time, as smartphones and tablets are fueling consumer interactions that favor immediate, localized results. Google has dubbed these interactions “micro-moments,” and you can make them work for you.

Micro-moments are snippets of time in which a person wants to learn, find, do, or buy something immediately during their busy day. They grab their smartphone and tap out that need or query into a search engine or app. The micro-moment is that split-second when a person decides to research—and ideally, satisfy—an immediate need. Visit Search Engine Journal to [read more].