Archive for Local SEO – Page 2

The DIY SEO Audit: Off-Page SEO and Its Impact on Websites

Off-Page SEO and Its Impact on WebsitesHow do you feel? If you have been following through the entire DIY SEO Audit series, you could be feeling a little overwhelmed at this point. It’s ok to feel this way. There is definitely a lot to know and consider when it comes to SEO.

If you are just now joining us for the series, you should start with part one – The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines.

The Off-Page SEO Audit is All About Links

Before we get too deep into this portion of the audit, here’s a definition off-page SEO for you.

As I defined in part one of this series, off-page SEO does not occur on the website itself but is how third-party websites link to the website. These types of links are referred to as inbound links or backlinks.

The business’ website needs relevant, quality backlinks from other trusted websites, such as relevant directories, social networks and reviews on sites like Yelp. Off-page SEO focuses mainly on the site’s backlink profile, assessing quality and quantity, social media signals – and negative SEO.

Negative SEO is when a company attempts to impact a competitor’s website placement in search results with blackhat SEO strategies. These strategies are against the Google Webmaster guidelines, which is why they are considered blackhat.

Instead of focusing on negativity in this article, I’m going to focus on the positive impact of a strong link profile. As you complete the off-page SEO audit and take the necessary actions laid out, you’ll combat most negative SEO attempts. Visit Advice Local to [read more].

The DIY SEO Audit: How to Place Higher in Search with On-Page SEO

The DIY SEO Audit: How to Place Higher in Search with On-Page SEOSo how far are you into the DIY SEO audit? Have you completed part one and two, or are you just now joining us for part three in the series? Today we are going to work through the on-page SEO portion of an SEO audit.

The on-page SEO audit looks at the content on the website, content relevance and other visible factors that impact when search engines serve the website’s pages and posts in search results, and how people interact with a website.

As we discussed in part one of the series, on-page SEO is the optimization of the content on a website’s individual pages and posts. In simple terms, for the most part, it’s the optimization of the content that is visible to the site visitor. Visit Advice Local to [read more].

Usability Is Taking Center Stage

Did you receive the memo? It seems Google has been sending out a clear message for many years that so many are still not hearing. Yes, it ties to all the changes they have made to deliver the richest mobile search experience for consumers, but it is so much more than that.

As you can see below, the definition of “usability” is pretty vague. It doesn’t even have a featured snippet at this point. That should tell you something.
Usability Definition
Unfortunately, businesses, web developers and local marketers alike are left scurrying to deliver the best user experience with little or no guidelines. An idea of the best user experience varies from person to person, and along with that, so do the outcomes. There are quite a few companies that specialize in usability testing and user-experience design, but most of them are serving big corporations, not the small mom ‘n pops that most marketers help.

Today, I want to bring a few pieces of the puzzle together. Visit LinkedIn to [read more].

The DIY SEO Audit: The Technicalities of Technical SEO

The DIY SEO Audit: The Technicalities of Technical SEOThanks for joining me for part two in my series on the DIY SEO audit. In part one, we explored the importance of top placement in search results and the components of SEO that can influence a local business getting this coveted spot. If you are just now joining me for this series, please start by reading “The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines” first.

To begin the technical SEO audit, you need to make the word “technical” your friend for this part of the DIY SEO audit – don’t fear it.

As discussed in part one of the series, technical SEO focuses on elements that can prevent pages from being indexed, stop search engines from crawling a website, slow down page speed (AKA slow loading times), and simple factors that will definitely cause Google to become unhappy. It’s all about online visibility, so let’s get started!

Visit Advice Local to [read more].

Is There a Two-Headed Monster Taking Over the Web?

Is There a Two-Headed Monster Taking Over the Web?

As I study the hot topics in industry, there seems to be a common theme ­– or, shall I say, common companies – that are filling up the headlines.

Google’s updated guide on featured snippets, the Google Search Console rolled out to everyone, and now Bulletin, currently in beta and only available in limited cities, which is focused around hyperlocal stories.

It seems that Google and Facebook must be reading each other’s minds. Mark Zuckerberg announced that Facebook is now dedicated to displaying more local news on their platform.

Are You Seeing the Common Theme Yet?

Are Google and Facebook becoming the Big Two? We have had the Big Three. In 2015, I proposed it was the Big Four. In this article, “Move over Google, Yahoo and Bing: The Big Three Is Now the Big Four,” I explored how Google, Bing, Apple and Facebook were dominating the web. Visit LinkedIn to [read more].