Archive for Local SEO – Page 2

Winning Local Business with Optimized Listings

Optimized Business ListingsConsumers are looking for brands and businesses they can trust online. Having optimized business listings that provide them with the information they want and need is one of the best ways to reach consumers.

Research tells us this about consumers:

  • 82% conduct local searches when trying to find a local business
  • 65% search for more information online than just a few years ago
  • 63% lose trust in a brand if they get lost en route
  • 73% lose trust in a brand when a business has incorrect listings

What is the takeaway from this? Businesses and brands have the answers consumers are looking for when they use search engines. Making sure they find your business when searching is important, so keep reading to learn how. Visit Neustar to [read more].

Is the Google My Business Listing Replacing the Local Business Website?

Google My Business ListingGoogle is heading in a direction where they can provide everything a consumer wants and needs through a Google My Business listing. (Yes, without the consumer ever needing to visit the local business’ website. Eeek!!)

It Starts and Ends with the Google My Business Listing

Let’s look at what a consumer can access from local search results through a Google My Business listing. The consumer can:

  • Get directions
  • Call the business
  • Message the business
  • Read posts
  • Visit the website
  • Ask the community questions (available on mobile only)

I certainly don’t love the idea of fewer consumers visiting my website or those of my clients, but there’s not much we can do about it.

So instead of spending our time trying to stop a train that we can’t even slow down, let’s explore how to leverage it fully for our clients and customers so they are getting the local business traffic they deserve. Visit Advice Local to [read more].

Navigating The Local Search Ecosystem To Yield Results

Local Search EcosystemThe Local Search Ecosystem is made up of many different sources including data aggregators like InfoGroup, review sites like Yelp, social media platforms such as Facebook and Foursquare, geo and vertical directories (think SuperPages, DexKnows, FindLaw), GPS mapping solutions (e.g. Garmin, Here), and of course, search engines like Google and Bing.

Originally the brainchild of David Mihm back in 2009, the Local Search Ecosystem is referenced and admired from far and wide. Not everyone agrees on which sources within the ecosystem have the greatest impact, but we all seem to agree that the Local Search Ecosystem exists. Here is the Local Search Ecosystem just released by Whitespark and Tidings, and here is another Moz released previously. While I haven’t created a graphic to represent Advice Local’s take on the ecosystem, we have our Data Amplifier Network, which is where we distribute business data on the internet.

It’s amazing and can be overwhelming when you really think about how many sources make up the ecosystem, especially when considering all the possible scenarios and strategies there are when it comes to leveraging each source represented in the ecosystem. Visit Search Engine People to [read more].

How to Find and Fix Inaccurate Citations for a Local Business

How to Find Inaccurate CitationWhen it comes to improving visibility and getting found online, local citations play a critical role for local businesses. Remember, a local citation is any mention of a business’ name, address, and phone number (NAP) online. There are several ways to optimize business listings online, but consistent NAP data is at the basis of all high-quality citations. In fact, 73% of consumers lose trust in a local business when they find incorrect information about the business online.

When a consumer searches from their mobile device, a citation is often one of the first results that appears. This could be a Google Map listing, Yelp review or even the Facebook Page. This occurs because these citations have more influence than the business’ website. If multiple NAP variations appear when searching, it can have a significant effect on the business.

The amount and quality of these citations also impact how search engines evaluate and rank the business’ websites. The more high-quality citations a business has from high-authority websites, the better. Visit Advice Local to [read more].

Embrace These 2017 Internet Marketing Trends And Reach More Customers

SEO Internet Trends 2017As innovation continues to bloom in the tech world, digital marketers must continue to adapt and innovate to meet client needs. The message is clear: stay on top of these trends (and changes) or risk being left behind!

Kleiner, Perkins, Caulfield & Byers (KPCB) is one firm that analyzes this data each year and publishes their much-anticipated annual Internet Trends Report. This year’s analysis reveals many internet trends, both broad and subtle, that impacted the digital economy, including local and mobile. Let’s examine five of these essential internet trends important for 2017 and beyond.

How Should Businesses Respond As More Consumers Embrace The Web?

There’s been a dramatic rise in internet usage over the past five years, reaching an average of three hours per day on mobile. Desktop usage has declined slightly but did hit two hours per day.

With internet use increasingly being led by mobile, a business that neglects their digital marketing strategies will lose out on numerous opportunities. From advertising to SEO, mobile offers businesses the potential for targeted traffic, branding, and sales.

Visit Search Engine People to [read more].