Archive for Local SEO

6 High Impact Ways To Enhance Local Business Visibility Online

Enhance Business Visibility OnlineAlthough potential customers are already looking for local businesses online – and there are billions of Google searches each month – they’re unlikely to discover these nearby stores that do not have a solid local presence management strategy in place.

So, what’s a local business to do? To begin, start taking local presence management more seriously! Today I want to share six simple yet clever ways a business can optimize its local presence online. These actions will drive more traffic to the website – and more customers through the front door. Visit Search Engine People to [read more].

The Five-Step, Quick Start Local Content Marketing Plan: Determine the Offer

Local Content Marketing Plan OfferAs you know, I’m all about data, local search and SEO. Each one of these is driven by my passion for helping local businesses and multi-location brands appear higher in search traffic. An important component of this is creating content that attracts search engines, consumers – and converts. Today, you will learn more about just that.

Creating the Right Offer

I’ve been on a journey to guide readers through creating a local content marketing plan, and today we continue that journey with Step 4 of the plan – Determine the Offer! If you missed Steps 2 and 3, here’s the link. We will look at the topics, formats and styles of content you could create to engage the ideal target audience. Visit Advice Local to [read more].

8 Local Presence Management Strategies to Attract More Nearby Customers

Local Presence StrategiesWhen shoppers search for nearby stores on-the-go, they count on Google to return the most relevant, accessible, and trustworthy results possible. Appearing in the local pack is marketing gold for local businesses that want to increase foot traffic – but scoring a spot in the top three search results doesn’t happen by accident.

Today I want to discuss local presence management strategies for helping businesses connect with more local shoppers online. Local marketers can apply these tactics to help clients improve online visibility, increase local search ranking, and make it easier for anyone to quickly find the closest store location. Visit LSA Insider to [read more].

The Five-Step, Quick Start Local Content Marketing Plan: Attracting the Right Target Audience

Content Marketing Target AudienceI’m on a journey to share about creating local-focused content that educates, attracts and converts. In the first installment, “The Five-Step, Quick Start Local Content Marketing Plan,” I provided an overview of the process for creating a content marketing plan. The second post covered establishing content marketing goals.

This post dives deep into Steps 2 and 3 of the five-step plan – Target Audience and Channel. Let’s explore the right audience to give you the action you want, and where this conversion will take place. If you misidentify your core audience, then even the highest quality content will not be effective – because it won’t be seen by the right people. Visit Advice Local to [read more].

The Five-Step, Quick Start Local Content Marketing Plan: Establishing Content Marketing Goals

Local Content Marketing GoalsIn the post, The Five-Step, Quick Start Local Content Marketing Plan, I described the five steps involved in creating a basic local content marketing plan. While it’s a great basic local content marketing plan to get you started, you really need to dive deeper into each step. I’ll be taking you on the deeper journey starting today.

Diving Deep: Creating Action-Focused Goals

Let’s go in-depth on the first step: The Goal – Identify the Action You Seek. While this step is obviously about goal setting, let’s instead focus on the action that you want to take place. It’s too easy to define goals in a vague way that is often not measurable. Visit Advice Local to [read more].