Archive for Local SEO

Making the Most of Each Moment

Each Moment MattersLocal businesses are continuously struggling to rank higher with search engines! The Local Pack still eludes them, and let’s not even mention what their websites look like on mobile. Even with search engines giving preference to HTTPS, businesses are not entirely onboard with it.

Search engines are not going to make it easier for businesses to place in the top spots! Their priority, beyond displaying ads for paying businesses, is meeting consumers’ needs.

In 2016, I started talking with you about meeting this consumer need b winning micro-moments. As defined by Google:

Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.

Visit LinkedIn to [read more].

What is Local Presence Management?

What is Local Presence Management?Local Presence Management is defined as geo-targeted digital presence management that enhances a brand on the whole by optimizing all their locations’ information in their respective local markets.

What is Local Presence Management?

Local presence management solutions manage the digital fingerprint unique to each business location, improving local search ranking and giving the target audience the correct information to interact with the brand.

This also includes monitoring a business’ name, address and phone number (NAP) and business hours in various places online such as directory listings, data aggregators, online review sites and map listings.

Local visibility, search placement and reputation (reviews) are a few of the factors that determine traffic; this is especially true for multi-location, brick-and-mortar businesses.

To fully understand the capabilities of local presence management, you must examine all its components. Visit Advice Local to [read more].

The Year of Location Intelligence Is Upon Us

The Year of Location IntelligenceA few short weeks ago Local Search Association revealed their 2018 Predictions for Local & Location-Based Marketing. Each year, the best and the brightest share their insights for the upcoming months. As you can imagine, this year’s predictions meet every expectation.

Industry thought leader Andrew Shotland from Local SEO Guide shared his thoughts: “…As large players consolidate their lock on the bulk of local queries and ad inventory, there will continue to be valuable opportunities for smaller players to focus on massive (and not-so-massive) underserved niches.”

Data providers such as Foursquare’s Steven Rosenblatt said “…Marketers will turn their focus towards data quality and hold their data partners and providers to higher standards and increased transparency to ensure fresh, first-party (opted-in) data that drives meaningful consumer engagement and better business results.”  Visit LinkedIn to access my prediction and [read more].

Google’s Got the Goods – Points to Ponder Moving into 2018

Google’s Got the Goods – Points to Ponder Moving into 2018The struggle for local businesses to place in the top spots in local search results is not getting easier, but instead more difficult for most businesses. There are many different reasons for this.

A few include:

  1. Google is constantly adjusting their algorithms and expectations.
  2. Local businesses are getting smarter about optimizing for search.
  3. Gaming local search results is still rampant and new black hat SEO strategies are being developed daily.

Helping local businesses attract people to their brick-and-mortar locations and websites to convert more prospects into customers is what we do best at Advice Local. We do this in several ways. One of these is producing guides, resources, blogs and infographics to provide necessary education to local business owners and those that offer digital marketing services to local businesses. Visit Advice Local to [read more].

Everything You Need to Know to Get Started With Google Posts

Everything You Need to Know to Get Started With Google PostsIs it time for a reality check? Businesses wanting to reach local customers need to place in the top of search results. Consumers do not click much past the first page on desktop or scroll forever on mobile before they decide which website or business to frequent. So what does this mean for local businesses? As I have discussed before, it means local businesses need to leverage every tool, feature and secret weapon they can to get the attention of search engines and consumers alike.

In my earlier post, I posed the question “Is the Google My Business Listing replacing the local business website?” Of course, it’s a rhetorical question. While Google likes to keep consumers on the search engine results page as long as possible, the simple fact is consumers like to click, and clicking they will continue to do.

Capitalizing on Google Posts to Increase Click-Through

So, today I thought I would share in detail about one of Google’s features, Google Posts. Publishing these posts to a local business’ Google My Business listing enables the business to share with the consumers viewing their listing about any special offers, news, etc. they would like to feature. Visit Advice Local to [read more].