Archive for Local SEO

The Omni-Channel Experience is All About the Data

Optimized Business ListingsCan you believe some businesses (and some brands) are still operating like they are in the dark ages? Some local, small businesses still believe a website is a waste of their time; that blogging is for the birds, and social mediawhat’s that?! Perhaps you think I am kidding, but I’m not.

Most brands are up-to-date on basics like having a website and social media channels, and they’re doing some blogging. A big issue for brands is that their teams are operating in silos. This could be because the brand is so big that they and their team members are around the world – regardless, it’s a big problem. Consumers want and expect an experience that is seamless. These silos can cause the experience to be fractured.

In reviewing Fortune 500 brands, you’ll find that most are active and present almost everywhere in this micro-moments world we all live in.

Consumers Connect Omni-channel – Do You?

There are more ways than ever for consumers to connect – smartphones, social media platforms, search engines, review websites, email, apps – and let’s not forget physical locations! Unfortunately, the omni-channel cross-platform experience has big gaps. Let’s look at how to resolve a few of these today. Visit Search Engine People to [read more].

Building Trust in 2018: 7 Trust Factors for Improving Search Results Placement

7 Trust Factors for Improving Search Results PlacementSearch algorithms are so complex that it is impossible to focus on just one or two elements when developing an SEO strategy. To place across all the major search terms for a business’ niche, they must study the competition and be prepared to modify their campaign. I walked readers through this in my article, The DIY SEO Audit: Next Steps for Beating Out the Local Competition Online26.

There are various broader factors that will be required each time the business tries to rank a page in SERPs (search engine results pages). One of the most important of these factors is trust. If Google and the other search engines don’t trust a particular page, it will be virtually impossible to place in the top of search results for the desired keywords.

Today, I want to talk with you about trust – not just among consumers, but search engines, too. Visit Advice Local to [read more].

Back to the Basics: Fine Tuning an SEO Strategy for Businesses

Back to the Basics: Fine Tuning an SEO Strategy for BusinessesLast time I was here, I shared about the basics of an SEO strategy for a new business’ website. We first explored how an effective SEO strategy starts with keyword research, then moves into building keyword-focused products and services pages. Next, we discussed creating blog content to further solidify the website as a trusted source for search engines to serve to consumers in search results.

The Next Steps for a Business’ SEO Strategy

As I am sure you are aware, an SEO strategy, just like any strategy, needs a solid foundation. Creating the kinds of keyword-rich content that search engines and consumers are seeking out are the initial components to the foundation. The business also needs to carefully consider the following three steps. Visit Advice Local to [read more].

Common Citation Complications – Brands Have Bad Data Problems, Too

Common Citation Complications – Brands Have Bad Data Problems, TooAlthough it may seem that I am only referring to local, small business when I speak of bad data issues, the reality is that brands of all sizes have problems too. It all starts with citations.

The Most Common Citation Complications

Managing citations can be complicated for one location. When a brand has multiple locations, the difficulty increases by the number of locations they have. Some of the biggest challenges for brands specifically include:

  • Discrepancies in the way the location names, addresses, and phone numbers (NAP) are displayed online.
  • Name changes due to mergers, acquisitions, or rebranding.
  • New phone numbers or addresses due to location changes or closures.
  • Duplicate or incomplete listings resulting from lost passwords or limited account access.

Simply put, inconsistent local citations are bad for SEO and bad for business. It’s extremely important for multi-location brands to monitor their local citations for accuracy. Dirty citation data can cause real problems for brands and their customers. Visit Rocks Digital to [read more].

Back to the Basics: Developing an SEO Strategy for Businesses

Back to the Basics: Developing an SEO Strategy for BusinessesAs you well know, search engine optimization (SEO) is a crucial component of a local business’ digital marketing strategy. Really, no matter the type of business trying to attract new clients, how visible a brand or business is in search results will directly influence how successful they are.

Since I just finished up my DIY SEO Audit series that walks readers through a comprehensive audit process, I thought it would be a good time to touch on the basic SEO strategy for a new business’ website.

The Starter Steps for Developing a Basic SEO Strategy

Any business serious about being successful in 2018 must have at least a few SEO basics implemented into their digital marketing strategy. To help these businesses get started, here is a process they can follow. Visit Advice Local to [read more].