Archive for Digital Marketing – Page 2

Mastering Content Curation: How to Find Content to Curate

Mastering Content Curation: How to Find Content to CurateThanks for joining me for the third post in my series on “Mastering Content Curation.” We began with defining what content curation is and how it can help local businesses discover content to publish on their websites and social media channels.

Last time we were here, we discussed how to identify what types of content businesses should curate. Today we are going to explore methods that local businesses and those representing them can use to find content to curate.

As a refresher and for those just joining us, content curation is when someone would read content created and shared on the web by others, and then share it with their online audience via a blog, their social media channels or even in their newsletter. Visit Advice Local to [read more].

Mastering Content Curation: What Kind of Content Should Businesses Curate?

Mastering Content Curation: What Kind of Content Should Businesses Curate? Last time I published, it was on the secret sauce of content marketing – content curation. Ideally, all business owners would have the time each day to sit down and write about their products, services and how they’re helping new customers — but it just isn’t possible. Instead, they can leverage content curation to assist in keeping their blog publishing and social media updated.

As mentioned in my earlier post, content curation a type of content marketing where businesses can select, organize and add value to content created by others. In doing this, they are playing a role similar to that of a newspaper editor or museum curator. It’s like plucking gems from the rushing river of content that appears online every day and presenting the best of it as a service to their customers.

There are bonuses for the businesses in content curation, too. First, by monitoring content topics and choosing the best pieces, they automatically keep current with developments and new ideas in their industry. Content curation takes less time than content creation so they have more time to run their business each day. Finally, because they’re up to date with the latest and greatest, everyone’s impressed and their reputation as the go-to pro in the field grows tremendously. Visit Advice Local to [read more].

Mastering Content Curation: The Secret Sauce of Content Marketing

Mastering Content Curation: The Secret Sauce of Content MarketingIn my work, I often hear executives say they don’t have time to create content for their business’ websites. They’re already fully occupied with running their businesses and believe, not without cause, that content marketing just takes too much time. That’s one big reason so many hire Advice Local to manage this part of marketing for them.

For some business owners and managers, however, there are good reasons to take the time to work on content marketing themselves. For instance, they want to experiment with it so they can learn more about their customers’ needs and wants. Or, they want to understand more about the content marketing processes so they can make smarter choices about what to outsource and who to hire. Maybe they’re running a startup and just don’t have the budget to outsource content marketing right now. Whatever the reason, content curation is definitely one way to boost marketing efforts. Let’s explore more on that today. Visit Advice Local to [read more].

Everything You Need to Know to Get Started Repurposing Content

Getting Started Repurposing ContentOnce you create great content, you can repurpose it into many different useful resources to educate current partners, engage prospective customers and generate further site traffic through social media, email marketing and more.

Before I move on to methods for repurposing content, let’s define what “repurposing” means:

According to the Merriam-Webster dictionary, repurposing means to change (something) so that it can be used for a different purpose.

A positive side effect of repurposing content is saving energy, money and efforts on the resources it takes to constantly create new content. But there is another even bigger reason you should repurpose content into many different forms… Visit Advice Local to [read more].

17 Blog Post Ideas for Creating Content that Drives Local Website Traffic

creating contentAre you looking for ways to help local businesses get more traffic to their websites? Are your clients constantly telling you that they need more leads? What about getting placement in the top of Google search results?

With Google tightening up proximity searches in mobile and desktop search results, local businesses need to get more creative in how they drive local traffic to their business’ websites through organic search results.

Beyond having 100% optimized business listings around the web, being active on social media and emailing current customers, local businesses need to do more to rise above the competition.

What I’m referring to is not a paid social media campaign or PPC advertising (even though those are a great idea, too), but something more. It’s not new, it’s not ingenious, but it’s necessary. Visit Advice Local to [read more].