Archive for Digital Marketing

The Web is Evolving and So are Consumers

The Web is Evolving and So are ConsumersAre you evolving, too? What about the businesses you represent? These are two simple questions that mean the difference between a business placing on the first page of search results and the fourth.

Each week, I share insights into what’s happening with Google, content, trends and tons of impressive stats. But the reality is that you can read and read all you want, but doing is what gets results.

5 Actions That Can Make a Difference

This week, I want to encourage you to take some action. You don’t have to do it all at once, but you need to do something. Visit LinkedIn to [read more].

The DIY SEO Audit: Next Steps for Beating Out the Local Competition Online

The DIY SEO Audit: Next Steps for Beating Out the Local Competition Online I’ve enjoyed working through this DIY Audit series with you, but like all good things, it has to come to an end. We started this journey by defining what’s involved in an SEO audit. As a reminder, that’s technical SEO, on-page SEO, off-page SEO and today’s topic, which focuses on research and analysis. Today, I’m covering a very important topic and the last post in this series. Ready?

How to Help Businesses Reach and Keep the Top Spot in Local Search

Competition for local businesses is stiff. Every day is a new day when it comes to local search placement. For a business to win the customer, they have to know their customer AND know their competition.

After completing the audit and implementing/correcting everything that was uncovered, you may find competitors are still holding the top search positions. Is there another hidden problem for the business? Maybe, but not necessarily. Most competitors are just as committed to a thorough SEO strategy, so they bring their A-game, too.

Visit Advice Local to [read more].

Are You Ready for Voice Search?

Are you tired of hearing about the importance of voice search? I wish I could tell you not to worry, that yours and all your clients’ websites are good to go, but I can’t.

In fact, a year ago or so, comScore predicted that 50% of all search queries will be voice search in 2020. Last year, KPCB’s 2017 Internet Trends Report revealed that 20% of searches on mobile were via voice, and 70% of those were in natural language.

Voice Search Stats 2017

Artificial Intelligence (AI) is growing in popularity, but it’s not just impacting algorithms (think RankBrain) or simple things such as a chatbots. Every day, households are purchasing the Amazon Echo, Google Home or similar devices. Visit LinkedIn to [read more].

Mastering Content Curation: Content Curation Methods

Mastering Content Curation: Content Curation MethodsWe’ve been on quite the content curation journey! I hope you have been following along. If you are just now joining us, we started with defining what content curation is, why it is important, and moved along through the series into other topics such as understanding what kind of content businesses should curate, how to find content to curate, and content curation platforms. Today we are going to explore how local businesses can share the content they have curated.

As I shared in part one in the series, content curation is one of many content strategies a local business can employ to keep their audience engaged and attract search engines by sharing others’ content. It’s important to disclose here that content curation is just one strategy within a content marketing plan that a local business can leverage. Ideally, the plan would include the business creating their own content along with leveraging content curation.

Content Curation Methods

By this point in the series, you have likely realized the local businesses you represent have been curating content all along, but just didn’t put a name to it. They probably didn’t have it defined as part of their content marketing process and perhaps weren’t super particular about what kind of content they curate. Maybe they have been curating content, but only employing one method versus the many available to them. Let’s get into the content curation methods now. Visit Advice Local to [read more].

Mastering Content Curation: Utilizing Content Curation Platforms

Mastering Content Curation: Utilizing Content Curation PlatformsIf you have been following my series on “Mastering Content Curation” then you realize there are many different types of content and ways to find content to share with a business’ target audience.

Today, in the fourth post in the series, we are going to explore content curation platforms and how using these types of sites can help a business find content to share. These platforms can also be used as a tool to deliver the content to a business’ audience.

Content Curation Platforms Save Time

Content curation platforms search the web (or their site in some cases) for appropriate content in response to a keyword query and return results, much like a Google search. Most of these applications have features that allow a user to share curated content with others, either by posting it directly on Facebook, Twitter or another social media account, or by building up a list of followers directly on the curation site. Visit Advice Local to [read more].