Archive for Digital Marketing

What’s Trending? Must-Know Data Points from the 2017 Internet Trends Report

Internet Trends Report 2017The time has come… Yes, that time of year when once again I get to share my insights into the 2017 Internet Trends Report!

Each year, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) presents the Internet Trends Report, highlighting all the data they have gathered about consumers, digital marketers, advertisers and brands during the prior year. This year’s 355-page slide deck meets all of our expectations, and more. When you get time, you really should start going through it slide-by-slide.

The #QueenofLocalSEO’s Take on the 2017 Internet Trends Report

Today I’m going to break down the 11 trends that stuck out the most – and a bonus #12. The below images are excerpts from our full 2017 Internet Trends Report Infographic that’s available for embed and sharing with your clients and friends. Visit Advice Local to [read more].

The Five-Step, Quick Start Local Content Marketing Plan: Measuring and Evaluating

Local Content MarketingCreating content that attracts prospects, keeps customers engaged and creates conversions all at the same time is definitely not easy to do!

I love a good journey, and that’s exactly what I’ve been taking you on for the last month or so – a journey to create a local content marketing plan that is easy to implement and evaluate. Yes, this journey includes measuring and evaluating the results. Visit Advice Local to [read more].

4 Website Marketing Strategies to Get More Customer Reviews

Website Review StrategiesIn a world where consumers can find information about pretty much any business, product, and service online, it’s not easy for a local business to capture the spotlight for long. Building a collection of positive customer reviews is one of the best and easiest ways to gain visibility online and convert consumers into customers.

Reviews Are the Best Way to Establish Trust

Why is this? Because reviews build credibility and demonstrate value to search engines as well as potential customers. Bright Local revealed in an earlier study that 84% of consumers trust online reviews as much as personal recommendations from friends and family. This holds especially true for today’s largest generation of consumers, the mobile-focused millennials.

Unhappy customers are definitely willing to hit the street spreading the word about how a business messed up. For businesses looking to get more love from customers, the hard part is encouraging happy customers to take the time to write reviews. Visit Advice Local to [read more].

The Power of Yelp’s Questions & Answers Feature for Businesses

Yelp Questions and Answers FeatureHave you checked out Yelp’s new Questions & Answers feature yet? This feature enables the Yelp community to ask and answer specific questions about a business. Each question is connected to a specific business and the answers to the questions can come from other consumers or the businesses themselves.

This feature differs from reviews in that consumers are able to get crowdsourced feedback about a specific feature, product, or experience related to the business. For example, users can ask anything from whether a restaurant would be a good choice for a birthday dinner to how long it typically takes to explore a local museum.

Since users can vote for the answers they find most helpful (and downvote the ones that don’t add any value!), the community effectively gets to choose which answers are “right” and, therefore, most visible. Visit Advice Local to [read more].

Online Marketing Strategies to Help You Get Ahead This Year

Online Marketing StrategiesSuccessful business owners know the only way to stay ahead of the competition is to constantly evaluate, improve, and innovate their online marketing strategies.

Not only does the new year present a fresh opportunity to replace outdated marketing and SEO tactics with a batch of must-do business resolutions, but it’s also the perfect excuse for small businesses to reflect on the past year and adjust their marketing to ensure their hustle continues to pay off.

Keep reading for four online marketing tips to succeed in 2017. Visit Advice Local to [read more].