Archive for Digital Marketing

Everything You Need to Know to Get Started Repurposing Content

Getting Started Repurposing ContentOnce you create great content, you can repurpose it into many different useful resources to educate current partners, engage prospective customers and generate further site traffic through social media, email marketing and more.

Before I move on to methods for repurposing content, let’s define what “repurposing” means:

According to the Merriam-Webster dictionary, repurposing means to change (something) so that it can be used for a different purpose.

A positive side effect of repurposing content is saving energy, money and efforts on the resources it takes to constantly create new content. But there is another even bigger reason you should repurpose content into many different forms… Visit Advice Local to [read more].

17 Blog Post Ideas for Creating Content that Drives Local Website Traffic

creating contentAre you looking for ways to help local businesses get more traffic to their websites? Are your clients constantly telling you that they need more leads? What about getting placement in the top of Google search results?

With Google tightening up proximity searches in mobile and desktop search results, local businesses need to get more creative in how they drive local traffic to their business’ websites through organic search results.

Beyond having 100% optimized business listings around the web, being active on social media and emailing current customers, local businesses need to do more to rise above the competition.

What I’m referring to is not a paid social media campaign or PPC advertising (even though those are a great idea, too), but something more. It’s not new, it’s not ingenious, but it’s necessary. Visit Advice Local to [read more].

Three Strategies to Help Local Businesses Overcome the Challenges of Real-Time Marketing

Local Business Real-Time Marketing StrategiesWith nine out of 10 mobile searches leading to an action and more than 50% of those converting to a sale, local businesses and brands that leverage real-time marketing strategies have a greater chance of winning the sale.

Beyond that, there are countless advantages of a real-time marketing strategy and methods for implementing one, such as leveraging trending items, popular hashtags and events to drive local business and website traffic.

Real-Time Marketing Challenges for Brands and Local Businesses

Despite all the pluses, there are some very real challenges that the business or brand will need to overcome for successfully marketing in a real-time environment. Visit Advice Local to [read more].

How to Use Real-Time Marketing to Attract Local Customers

Real Time MarketingWith mobile users now averaging 3+ hours per day (and mobile usage still increasing) and social media platforms always going, consumers want and expect 24/7 availability and communication with businesses. So how can businesses get this done? Real-time marketing strategies can help make this two-way communication happen!

It’s not a 9-to-5 world anymore, and consumers want to hear from local businesses and brands on Facebook, Twitter, via live chat, and more. There are several ways a business can connect with consumers, and one of them is to participate in real-time conversations to build loyalty with current customers, and meet new ones.

Let’s explore 5 ways local businesses can have more real-time conversations. Visit Advice Local to [read more].

5 Technology Trends Impacting How Local Businesses Should Market

2017 Technology TrendsTrends tell us what’s happening in our world today. They give us insights into what the future will look like. As marketers, we look to digital marketing and internet trends specifically to assist in planning marketing strategies for our clients.

Every year, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) shares her highly-anticipated Internet Trends Report that highlights the most prominent trends in consumer behavior and digital marketing.

Today I’m going to take a look at five of these trends from the 2017 KPCB report and explore how you can leverage them to help the clients you serve. Visit LSA Insider to [read more].