Author Archive for Bernadette Coleman – Page 2

The Google My Business Description is Back: It’s Time to Update Those GMB Listings

The Google My Business Description is BackGoogle is a behemoth when it comes to, well, just about everything, honestly. From algorithms and pay-per-click to video, they seem to be the guiding force that influences how we all build websites, do SEO, write website copy and even build links for the local businesses we represent.

In fact, according to Net Marketshare, Google currently has 73.73% of the search engine market. Consumers prefer this search giant when it comes to finding what they need to know. From this stat, I would say consumers trust Google more than other search engines. There are still about 26% of users that prefer another search engine, but I think we can all agree that Google is definitely the dominator.

This is why today I wanted to talk with you about Google My Business listings. I’m even going to get more specific and talk about the business description exclusively. Visit Advice Local to [read more].

Building Trust in 2018: 7 Trust Factors for Improving Search Results Placement

7 Trust Factors for Improving Search Results PlacementSearch algorithms are so complex that it is impossible to focus on just one or two elements when developing an SEO strategy. To place across all the major search terms for a business’ niche, they must study the competition and be prepared to modify their campaign. I walked readers through this in my article, The DIY SEO Audit: Next Steps for Beating Out the Local Competition Online26.

There are various broader factors that will be required each time the business tries to rank a page in SERPs (search engine results pages). One of the most important of these factors is trust. If Google and the other search engines don’t trust a particular page, it will be virtually impossible to place in the top of search results for the desired keywords.

Today, I want to talk with you about trust – not just among consumers, but search engines, too. Visit Advice Local to [read more].

Back to the Basics: Fine Tuning an SEO Strategy for Businesses

Back to the Basics: Fine Tuning an SEO Strategy for BusinessesLast time I was here, I shared about the basics of an SEO strategy for a new business’ website. We first explored how an effective SEO strategy starts with keyword research, then moves into building keyword-focused products and services pages. Next, we discussed creating blog content to further solidify the website as a trusted source for search engines to serve to consumers in search results.

The Next Steps for a Business’ SEO Strategy

As I am sure you are aware, an SEO strategy, just like any strategy, needs a solid foundation. Creating the kinds of keyword-rich content that search engines and consumers are seeking out are the initial components to the foundation. The business also needs to carefully consider the following three steps. Visit Advice Local to [read more].

Common Citation Complications – Brands Have Bad Data Problems, Too

Common Citation Complications – Brands Have Bad Data Problems, TooAlthough it may seem that I am only referring to local, small business when I speak of bad data issues, the reality is that brands of all sizes have problems too. It all starts with citations.

The Most Common Citation Complications

Managing citations can be complicated for one location. When a brand has multiple locations, the difficulty increases by the number of locations they have. Some of the biggest challenges for brands specifically include:

  • Discrepancies in the way the location names, addresses, and phone numbers (NAP) are displayed online.
  • Name changes due to mergers, acquisitions, or rebranding.
  • New phone numbers or addresses due to location changes or closures.
  • Duplicate or incomplete listings resulting from lost passwords or limited account access.

Simply put, inconsistent local citations are bad for SEO and bad for business. It’s extremely important for multi-location brands to monitor their local citations for accuracy. Dirty citation data can cause real problems for brands and their customers. Visit Rocks Digital to [read more].

Back to the Basics: Developing an SEO Strategy for Businesses

Back to the Basics: Developing an SEO Strategy for BusinessesAs you well know, search engine optimization (SEO) is a crucial component of a local business’ digital marketing strategy. Really, no matter the type of business trying to attract new clients, how visible a brand or business is in search results will directly influence how successful they are.

Since I just finished up my DIY SEO Audit series that walks readers through a comprehensive audit process, I thought it would be a good time to touch on the basic SEO strategy for a new business’ website.

The Starter Steps for Developing a Basic SEO Strategy

Any business serious about being successful in 2018 must have at least a few SEO basics implemented into their digital marketing strategy. To help these businesses get started, here is a process they can follow. Visit Advice Local to [read more].