Author Archive for Bernadette Coleman

Organic Traffic Methods to Create Authority, Attract Local Consumers and Generate New Business

Organic Traffic Methods for Local BusinessesAre you looking for new ways to drive traffic to the local businesses you represent? No matter whether you are an agency, digital marketer, or business owner, the simple fact is you always need to be bringing new business into the business.

In a previous article I spoke about unique traffic tactics to expand the digital footprint of a local business. Today I’d like to continue on this journey and explore additional methods to generate site traffic, and convert site visitors into customers.

While paying for traffic through PPC and Facebook ads is a quick way to generate leads and make sales, there is nothing as powerful as creating an organic traffic source that continues to pay off – while you don’t pay anything.

But is that realistic? Most certainly! So let’s examine how to do that right now. Visit Advice Local to [read more],

Unique Traffic Tactics to Expand the Digital Footprint of Local Businesses

Local Business TrafficSite traffic is at the core of every business, whether an online business or a local business that wants to drive customers to their brick-and-mortar location! Bringing a fresh supply of targeted leads that can be turned into customers is what every business wants and needs.

Because traffic is so important to a business, marketers dedicate lots of resources to finding every possible traffic source. I know this because marketing is in my DNA – and it’s what we do for our partners at Advice Local every day. From directory listing optimization to mobile app solutions, right down to optimized location landing pages, effective marketers stay focused on finding the best methods to promote their customers.

In the quest for traffic, the success of a business is often tied to methods that put that business up against the toughest of competition in search results, This competition usually consists of businesses with large budgets and the marketing teams that go with them.

Employ These Alternative Strategies to Boost Traffic

Today I’m going beyond the most common methods to drive site traffic and improve local visibility to share a few alternative strategies that can improve traffic – and produce results that convert. Visit Advice Local to [read more].

10 Backlink Building Techniques to Add to Your Arsenal Today

Backlink Building StrategiesI’m sure you have read many blogs about why you should practice link building for SEO purposes, and some about why you shouldn’t. The simple fact is that building links, having a backlink strategy, etc. is just smart – and necessary.

This doesn’t mean you go out and spam people to get links, or that you want a link from just any website. Links matter, but the right links matter more! The wrong link can definitely impact you negatively. (These are links Google frowns upon and that usually come from a spammy website.) In Google Search Console you can identify who is linking to the website, and to which page. You will definitely want to do everything you can to remove spammy links. You might even need to disavow a few backlinks. If you are not familiar with which links are good or bad, and which ones to disavow, definitely consult an expert.

Backlink Building Strategies that Work

Today I want to talk with you about 10 backlink techniques you may want to consider adding to your arsenal. Some you probably know and do, and a few you might not have considered – at least not recently! Visit Rocks Digital to [read more].

6 Important Facts about Facebook and Local Presence Management

2017 Facebook Facts and Local Presence ManagementOK, I’ll admit it – I am a 59-year-old Facebook junkie. Facebook’s success in the last decade has been nothing short of extraordinary, and I’ve been on the bandwagon ever since I discovered it. As a matter of fact, it’s hard to imagine a world without Facebook. I use it both personally and for my business, daily.

At first, I wondered if Facebook would go the way of MySpace, but all that negative thinking is far behind me. Today, even Google struggles to compete with them, failing to take any significant market share with the rollout of their Google+ platform in 2011.

Why You Need to Include Facebook in Your Local Presence Management Strategy

With all that being said, it’s important for small businesses, brands, franchisees and marketers to keep up with their social media presence, their location pages, and marketing opportunities on Facebook. With nearly two billion active accounts, they have the largest audience in the world. Not to mention, Facebook’s also testing an enhanced local search feature that could see the social network creeping in on Google Maps, Foursquare and Yelp territory. Visit Social Media Today to [read more].

Putting Multi-Location Businesses on the Map: The Guide Everyone Needs Today

Store Locator Guide by Advice LocalMulti-location brands and businesses have their share of challenges that come with managing the online presence of multiple locations, from rogue social media accounts to duplicate listings, listings with incorrect NAP data (name, address, phone number), and the occasional location that decides to do their own thing without corporate or franchise approval.

At Advice Local, we make things easy for our partners to understand and implement, to better serve their customers. Download our guide, “Putting Multi-Location Businesses on the Map: A Guide to Store Locators and Location Landing Pages,” and let’s get started!

It’s All About the Data – Accurate Location Data

When consumers search for a product, service or brand, the reasons behind it span everything from “fun stuff” and life’s usual tasks to even an emergency. There’s always a component of need in any consumer search – and that’s where search and the ability to find what they’re looking for impacts brands. This holds especially true when looking for the closest location, hours of operation, a phone number or directions. Visit Advice Local to [read more].