Author Archive for Bernadette Coleman

Is Mobile SEO a Real Thing?

Is Mobile SEO a Real Thing?As you know, I have written countless articles on SEO, local SEO, design, content and even mobile optimization. The thought that comes to mind for many not in this industry when they hear about mobile SEO is: “Mobile SEO really isn’t any different than the other types of SEO.”

SEO (search engine optimization) is the optimization of pages and posts to place higher in a general search. Local SEO is a deeper dive into optimization, but for a specific geographic area. Mobile SEO is taking it even further by optimizing for a general search, a local search and for the user searching on mobile specifically. Visit Advice Local to [read more].

Mobile-Friendly or Mobile-First? It’s App vs. Website – Explore What’s Best for a Business

Mobile-Friendly or Mobile-First? It’s App vs. Website – Explore What’s Best for a BusinessThe simple fact is brands and business are already aware of the important role mobile plays in local business marketing, but are they really taking action? As I shared in my earlier article on the mobile-first index, according to data from the market intelligence company SimilarWeb, mobile now accounts for 56% of all website visits.

Mobile-Friendly or Mobile-First? You Decide

Having a mobile-friendly website is the very minimum that a business needs – and that’s all businesses. The widespread rollout of the mobile-first index is already happening. And in my opinion, mobile-first is about much more than just a responsive website.

Businesses must also consider very specific factors and optimize for mobile SEO. My article, The 411 on How to SEO a Local Business Website for the Mobile-First Index, discusses this in-depth. You’ll definitely want to read both of these if you are not familiar with Google’s mobile-first initiatives, and how to succeed with these changes. Visit Advice Local to [read more].

The Omni-Channel Experience is All About the Data

Optimized Business ListingsCan you believe some businesses (and some brands) are still operating like they are in the dark ages? Some local, small businesses still believe a website is a waste of their time; that blogging is for the birds, and social mediawhat’s that?! Perhaps you think I am kidding, but I’m not.

Most brands are up-to-date on basics like having a website and social media channels, and they’re doing some blogging. A big issue for brands is that their teams are operating in silos. This could be because the brand is so big that they and their team members are around the world – regardless, it’s a big problem. Consumers want and expect an experience that is seamless. These silos can cause the experience to be fractured.

In reviewing Fortune 500 brands, you’ll find that most are active and present almost everywhere in this micro-moments world we all live in.

Consumers Connect Omni-channel – Do You?

There are more ways than ever for consumers to connect – smartphones, social media platforms, search engines, review websites, email, apps – and let’s not forget physical locations! Unfortunately, the omni-channel cross-platform experience has big gaps. Let’s look at how to resolve a few of these today. Visit Search Engine People to [read more].

The 411 on How to SEO a Local Business Website for the Mobile-First Index

The 411 on How to SEO a Local Business Website for the Mobile-First IndexMobile optimization is serious business. In the past, it was all about having a website that performed well on desktop and placed high in SERPs. In 2015, this started shifting so digital marketers and webmasters needed to focus on desktop for search placement and user experience on both desktop and mobile.

The primary index Google used to determine the placement of a website in the past was based on the desktop version of a website.

Google’s Mobile-First Index is Here to Stay (For Now at Least)

Google is shifting its primary index website by website so the mobile version of a website is the determining factor for the placement in SERPs in both desktop and mobile search. Since they are going website by website, not all websites are shifted to this index yet. As Google determines a website is ready, they are notifying webmasters via Google Search Console. Visit Advice Local to [read more].

What is Google’s Mobile-First Index and How Can a Business Prepare for It?

What is Google's Mobile-First Index and How Can a Business Prepare for It?Site owners checking their web stats can’t have failed to notice the growth in mobile traffic over the last few years. Where mobile once made up a small percentage of visitors, according to data from the market intelligence company SimilarWeb, it now accounts for 56% of all website visits. Most businesses are conscious of the drive toward mobile-friendly sites, with the need to satisfy both Google and their visitors in the quality of their mobile experience.

Recently, though, Google has moved toward a mobile-first indexing policy. Sites that offered a poor mobile experience in the past most likely saw a reduction in overall visitors. Now, however, there are more severe ramifications for anyone ignoring mobile. Sites should be focused on SEO, along with providing an exceptional user experience designed for mobile, with a mobile-first approach. Visit Advice Local to [read more].