From recent updates to the local pack to the introduction of lists for Google Maps, Google is always looking for ways to improve search results. The latest weapon of choice is machine learning with Google Adwords as the victim.
We already know Google is using an artificial intelligence (AI) system known as RankBrain to serve results that match user intent. But what we couldn’t confirm until recently is that AI and machine learning will soon play a major role in many of Google’s products, starting with AdWords and likely expanding to Google My Business and Google Maps.
Here’s What is Changing with AdWords
Google recently announced an impending AdWords update that will change the relationship between search queries and results. Visit Advice Local to [read more].