Digital Marketer’s Journal

The 411 on How to SEO a Local Business Website for the Mobile-First Index

The 411 on How to SEO a Local Business Website for the Mobile-First Index

Posted on May 22nd, 2018 - By Bernadette Coleman - 0 Comments

Mobile optimization is serious business. In the past, it was all about having a website that performed well on desktop and placed high in SERPs. In…

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What is Google's Mobile-First Index and How Can a Business Prepare for It?

What is Google’s Mobile-First Index and How Can a Business Prepare for It?

Posted on May 17th, 2018 - By Bernadette Coleman - 0 Comments

Site owners checking their web stats can't have failed to notice the growth in mobile traffic over the last few years. Where mobile once made up a…

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The Google My Business Description is Back

The Google My Business Description is Back: It’s Time to Update Those GMB Listings

Posted on May 15th, 2018 - By Bernadette Coleman - 0 Comments

Google is a behemoth when it comes to, well, just about everything, honestly. From algorithms and pay-per-click to video, they seem to be the guiding…

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7 Trust Factors for Improving Search Results Placement

Building Trust in 2018: 7 Trust Factors for Improving Search Results Placement

Posted on Apr 26th, 2018 - By Bernadette Coleman - 0 Comments

Search algorithms are so complex that it is impossible to focus on just one or two elements when developing an SEO strategy. To place across all the…

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Back to the Basics: Fine Tuning an SEO Strategy for Businesses

Back to the Basics: Fine Tuning an SEO Strategy for Businesses

Posted on Apr 19th, 2018 - By Bernadette Coleman - 0 Comments

Last time I was here, I shared about the basics of an SEO strategy for a new business’ website. We first explored how an effective SEO strategy…

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Common Citation Complications – Brands Have Bad Data Problems, Too

Common Citation Complications – Brands Have Bad Data Problems, Too

Posted on Apr 17th, 2018 - By Bernadette Coleman - 0 Comments

Although it may seem that I am only referring to local, small business when I speak of bad data issues, the reality is that brands of all sizes have…

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Back to the Basics: Developing an SEO Strategy for Businesses

Back to the Basics: Developing an SEO Strategy for Businesses

Posted on Apr 12th, 2018 - By Bernadette Coleman - 0 Comments

As you well know, search engine optimization (SEO) is a crucial component of a local business’ digital marketing strategy. Really, no matter the…

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The Web is Evolving and So are Consumers

The Web is Evolving and So are Consumers

Posted on Apr 10th, 2018 - By Bernadette Coleman - 0 Comments

Are you evolving, too? What about the businesses you represent? These are two simple questions that mean the difference between a business placing on…

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The DIY SEO Audit: Next Steps for Beating Out the Local Competition Online

The DIY SEO Audit: Next Steps for Beating Out the Local Competition Online

Posted on Apr 5th, 2018 - By Bernadette Coleman - 0 Comments

I’ve enjoyed working through this DIY Audit series with you, but like all good things, it has to come to an end. We started this journey by…

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Off-Page SEO and Its Impact on Websites

The DIY SEO Audit: Off-Page SEO and Its Impact on Websites

Posted on Mar 29th, 2018 - By Bernadette Coleman - 0 Comments

How do you feel? If you have been following through the entire DIY SEO Audit series, you could be feeling a little overwhelmed at this point. It’s…

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